For social marketing to be the means of solving social issues across Europe and the world.

We will achieve this mission by:
  • developing the evidence base for social marketing
  • helping social marketers meet, share and collaborate with each other and people from other disciplines and cultures
  • advocating for social marketing to be practiced in all sectors
  • teaching people how to do effective social marketing
  • ensuring that people are aware of social marketing and recognise its benefits

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