1. ESMA

    Pro-environmental behaviour change webinar

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    Join the Energy Saving Trust webinar at 11am on Wednesday 16 November 2016 and hear the headline findings from new research projects on consumer engagement and energy efficiency advice. Presentations will cover research projects from: The Department for Business, Energy and Industrial Strategy (BEIS): how best to engage householders with energy advice when smart meters are installed The Scottish Government with the Energy Saving Trust: a pilot looking at new techniques to get people using their heating controls more effectively Energy...
  2. ESMA

    ESMC 2016: It’s almost time

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    Only two weeks left until the ESMC 2016! We hope you will join us for what will be a great social marketing and social change event. Visit the Conference website for latest updates to the programme. A warm welcome to the new members! We are delighted that you decided to join our community. We hope to see all our members in Espoo at the 3rd European Social Marketing Conference. If you are attending the Conference, please come and have a...
  3. ESMA

    WSMC 2017: paper submissions deadline extended

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    The World Social Marketing Conference Call for Papers has been extended until 7 October 2016 Due to high interest and requests from the community, the deadline has been moved back from 16 September until 7 October to allow for those tight on time or beginning the academic year to have a greater chance of submitting their work for consideration. The Conference organisers encourage submissions from academics, practitioners, private, NGO and public sector agencies, policy makers, students and all those interested...
  4. ESMA

    WSMC 2017 Call for papers

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    Help others learn, be the change that matters: 5th World Social Marketing Conference 2017 Call for Papers. Deadline 16 September 2016 The overall conference theme is “Influencing Behaviour for Social Good”. The organising committee would be delighted to receive submissions with a clear Social Marketing perspective focused on any of the following conference tracks. Conference Tracks Promoting global health and well-being Reducing global communicable disease through behavioural influence Reducing crime and poverty and promoting safety and security Global climate change, environment protection and...
  5. ESMA

    Digital Behaviour Change Conference 2017

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    Save the date for the 3rd Digital Behaviour Change Conference to be held on 22-23 February 2017 in London, UK. World-renowned academic experts will be joining key members of the public health and technology sectors for insightful seminars, panel discussions and more across a variety of topics. Submissions for talks, poster sessions, interactive workshops and technology demonstrations can be submitted beginning with July 2016. More details here.
  6. ESMA

    41st Macro-marketing Conference, Dublin, Ireland 2016

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    Don’t miss the 41st Macro-marketing Conference to be held 13-15 July, in Dublin, Ireland. In addition to the special session on critical social marketing, the Conference tracks include other fascinating topics such as consumer vulnerability; new consumer activism; ethics, equity and social justice; arts and culture; religion in marketing; sustainability; marketization and subalternity; conflict and constructive engagement; consumer culture etc. More details on the conference website.
  7. ESMA

    European Code Against Cancer: 12 ways to reduce your risk

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    Prof. Jeff French represented ESMA at the special two-day Workshop on Behaviour Change and Social Marketing organised by the Association of European Cancer Leagues in Brussels on 23rd and 24th of May 2016. The event was attended by representatives of 18 European countries all dealing with the issues of preventing cancer and promoting its early detection and treatment. Jeff French acted as a keynote speaker and gave the group an introduction to key social marketing concepts and principles as well...
  8. ESMA

    University of South Florida Social Marketing Conference 2016

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    The University of South Florida Social Marketing Conference enters its 24th year with a continued and vigorous commitment to social marketing’s robust capacity to influence complex social problems. While global inequality has lessened somewhat over the past century, more recent times have shown a marked increase in inequality in finances, health, political access, and social mobility. This year’s theme, “Building on the Legacy: Forging New Paths”, looks at these pressing contemporary issues and how the field can lead the way...
  9. ESMA

    The role of strategic social marketing in public policy

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    Please join the Behaviour Change CoP and the Social Protection and Labour Global Practice for: The role of strategic social marketing in public policy Thursday , May 19 | 12:30 pm  – 2 pm |  World Bank J Building, Room 701, 1818 H St NW Washington DC 20433 *Lunch will be served “Social marketing” shares a similarly rigorous approach to commercial marketing – applying a set of evidence and experience-based concepts, but with the aim of influencing behaviours in a...
  10. ESMA

    AMA Marketing and Public Policy Conference 2016

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    The AMA’s annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection between marketing and public policy. Participants include marketers, academics and public policy makers representing a wide range of universities, agencies and organisations from around the world. The Marketing & Public Policy Conference (MPPC) is a key event for marketing academics, public policy makers, social marketers and marketing practitioners interested in social and public policy. This year’s conference theme, Fostering Change for Communities and...

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