1. ESMA

    Some memoirs of a delegate to a social marketing conference

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    Last week, Queen Mary University of London hosted a conference on social marketing and behaviour change. The participants spoke of a wide range of social goals, but were all united by enthusiasm for the power and promise of social marketing. We first heard from Professor Gerard Hastings about how large corporations are using marketing to sell products and lifestyles that are fundamentally not good for society.  He suggests that social marketers have a responsibility to produce the counter-messages to this...
  2. ESMA

    New social marketing book

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    Strategic Social Marketing, by Jeff French (Strategic Social Marketing Ltd) and Ross Gordon (Macquarie University, Sydney, Australia) was launched at World Social Marketing Conference, 19th April, 2015.  Abstract Strategic social marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems.The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance...
  3. ESMA

    The 3rd European Health Literacy Conference

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    Health Literacy Europe, the IROHLA Consortium and the University Medical Center Groningen (UMCG) are organising the 3rd European Health Literacy Conference. The event will take place at the Management Centre Europe in Brussels, Belgium from 17-19 November 2015. Professor Suzanne Suggs, one of the ESMA Board members is a keynote speaker at this event.  The 3rd European Health Literacy Conference will foster the exchange between researchers, practitioners and policy makers regarding health literacy during the life course, from various perspectives....
  4. ESMA

    News from the World Social Marketing Conference

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    ESMA was represented at the 4th World Social Marketing Conference in Sydney Australia, 19th – 21st of April. The conference was attended by 350 social marketers from around the world representing 32 countries. The conference consisted of over 100 workshops and seminars and special sessions together with a series of key note presentations and over thirty poster presentations. The Conference also provided great social networking opportunities, both live and virtual. The keynote speakers included Professor Adrian Bauman speaking about the...
  5. ESMA

    International Conference on Contemporary Marketing Issues

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      The 3rd International Conference on Contemporary Marketing Issues (ICCMI2015) takes place at Kingston Business School, Kingston University London, 30 June – 3 July 2015. Special Session: “Marketing for the Social Good” Call for Papers for a Special Session on “Marketing for the Social Good”. The Special Session will explore the marketing techniques (including new methods such as digital approaches) that are most appropriate for achieving social good in areas of key societal importance, such as obesity, chronic illness, sustainable...
  6. ESMA

    Unhealthy eating outpace healthy eating patterns in most world regions

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    The Lancet Global Health Journal: Dietary quality among men and women in 187 countries in 1990 and 2010: a systematic assessment Authors: Dr Fumiaki Imamura,PhD, Renata Micha, PhD, Shahab Khatibzadeh, MD, Saman Fahimi, MD, Peilin Shi, PhD, John Powles, MBBS, Dariush Mozaffarian, DrPH on behalf of the Global Burden of Diseases Nutrition and Chronic Diseases Expert Group (NutriCoDE) From 1990 to 2010, diets based on healthy items such as fruit and vegetables improved globally whereas diets based on unhealthy items...
  7. ESMA

    Finland: research on obesogenic environment and eating habits

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    From the European Journal of Public Health, DOI: http://dx.doi.org/10.1093/eurpub/ckv045 Fast-food outlets and grocery stores near school and adolescents’ eating habits and overweight in Finland Authors: Marianna Virtanen , Hanne Kivimäki , Jenni Ervasti , Tuula Oksanen , Jaana Pentti , Anne Kouvonen , Jaana I. Halonen , Mika Kivimäki , Jussi Vahtera Abstract Background: Environmental factors may affect adolescents’ eating habits and thereby body weight. However, the contribution of school neighbourhood environment is poorly understood. This study examined the association...
  8. ESMA

    Consumption behaviour and sustainability

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    Journal of Public Policy & Marketing March 2015 issue is dedicated to consumption behaviour and sustainability. Each article provides a unique perspective on the evolution of different views to sustainable consumption and the progress made in the public policy and marketing area. The articles’ insights review the role of marketing in facilitating understanding of consumers and organisations to support policy initiatives at all levels of government. Read more
  9. ESMA

    Journal of Social Marketing new issues

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    Two fresh issues from Journal of Social Marketing. Contributions in these issues include new models for redefining social marketing beyond behaviour change, reflections on ethical dilemmas and applications in a wide range of areas from smoking to climate change. Options for access here
  10. ESMA

    Nonprofit, Arts, Heritage, and Social Marketing Colloquium

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    Arts, Heritage, Nonprofit & Social Marketing SIG of the Academy of Marketing organises the 14th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing. CALL FOR PAPERS is now open. The deadline for abstracts is 12th June 2015. Colloquium theme: “Excellence, Rigour and Relevance in Nonprofit, Arts, Heritage and Social Marketing” The event will take place on Wednesday 2nd September 2015 at Guildhall Faculty of Business and Law, London Metropolitan University, 84 Moorgate, London, EC2M 6SQ. About the Colloquium For...

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