Reflections from the field | European Social Marketing Association

Reflections from ESMC 2018: Interdisciplinary research, social marketing and social eating

by ESMA
Comment
| Reflections from the field
December 15, 2018

Making mealtimes matter: commensality, collaboration and building relationships beyond our disciplines. by Marsha Smith, PhD Candidate Perhaps one of the most ubiquitous manifestations of human sociality is commensality: the human practice of eating together or, to put it more exactly, of eating together in groups. Eating together is a powerful mechanism for reproducing the social values, priorities and roles of a society and is essential for the integration of a society. Indeed, it has been stated that communal meals are...
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Exclusive issue dedicated to Social Marketing in a Portuguese academic journal

by ESMA
Comment
| Reflections from the field
January 27, 2018

For the first time, a Portuguese academic journal has published a special issue devoted entirely to Social Marketing and its dimensions. Revista de Gestão dos Países de Língua Portuguesa (Journal of Management of Portuguese-Speaking Countries), Vol. 3, September-December 2017 was published by the University Institute of Lisbon. The issue features the work of participants from five countries, three continents and eight prestigious universities including authors such as Jeff French, Stephan Dahl, Lynne Eagle, José Mazzon, the pioneer of Social Marketing...
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Incentives and disincentives for reducing sugar in manufactured foods

by ESMA
Comment
| Reflections from the field
December 21, 2017

A novel food supply chain analysis from WHO identifies insights for governments to consider when designing sugar reduction strategies. It explores the incentives and disincentives to using sugar in manufactured foods throughout the “sugar supply chain” – the actors and activities that take sugar from farm to fork. Read more
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Social marketing and vaccination acceptance

by ESMA
Comment
| Events, Reflections from the field
October 13, 2017

Suzanne Suggs, Doug Evans and Clarissa Hsu held a session on “Social marketing and vaccination acceptance: Understanding and addressing determinants of behaviours and mechanisms of change in context” at the annual Vaccination behaviour meeting in Annecy, France 25-27 September 2017. This year’s theme was “Vaccine Acceptance Science, Policy, and Practice in a “Post-Fact” World” and was attended by participants from across the world and sectors (industry, government, NGOs, and academia). The WHO Sage Working group on Vaccination Hesitancy suggested that...
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Opportunity to share your view on the ethical dilemmas of social marketing

by ESMA
Comment
| Reflections from the field, Research
August 19, 2017

Please help us understand more about the ethical dilemmas and challenges facing social marketers. This project is a response to concerns regarding the lack of Codes of Ethics for social marketing and related fields such as health promotion. While several organisations have developed codes and ethical standards, they have yet to be endorsed by global social marketing and health promotion communities. Research is needed to determine the nature of ethical dilemmas faced by practitioners, and their preferences for additional resources...
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Global consensus on social marketing principles, concepts and techniques

by ESMA
Comment
| Reflections from the field, Research
August 19, 2017

ESMA is pleased to announce that the Social Marketing Concepts and Principle paper that we have contributed to alongside other global social marketing associations has now been endorsed by all existing professional associations. This paper is a significant mile-stone in the development of consensus around the nature, form and purpose of social marketing. A working group made up of several ESMA members and members of other associations chaired by Professor Jeff French spent two and a half years developing this...
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An opportunity for social marketing input for the WHO global action plan

by ESMA
Comment
| Reflections from the field
August 19, 2017

World Health Organisation: Development of a draft global action plan to promote physical activity Aiming to develop a draft global action plan to promote physical activity, the WHO Secretariat is hosting an open web-based consultation on a first draft from 1 August 2017 to 22 September 2017. Member States, UN organizations and non-State actors are invited to submit their comments. This is a great opportunity for reflection on how social marketing can help to promote physical activity. Social marketers working...
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Reflections on the 5th World Social Marketing Conference

by ESMA
Comment
| Events, Reflections from the field
June 29, 2017

The 5th World Social Marketing Conference assembled 500 scholars, practitioners and policy makers in Washington to explore, discuss and debate social marketing challenges and solutions to the world’s most complex dilemmas, including, but not limited to, sustainability, health and well-being, poverty, violence against women, injustice, and other societal concerns. Participants were invited to submit competitive papers, working papers, or proposals for workshops and special sessions. The Conference was intense showcasing fascinating applications of social marketing and multiple perspectives on behaviour...
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New and Exclusive: Social Marketing Training Events in 2017

by ESMA
Comment
| Events, Reflections from the field
January 20, 2017

Join Professor Jeff French at an exciting new series of training events available in London through 2017, the first of which is taking place on 30th March. The new SSM training and development sessions are designed to provide up-to-date evidence, theory and practice drawn from the many disciplines and fields of practice that seek to influence social behaviour. Each training event will take a holistic cross disciplinary and cross sector approach that emphasises what works. Our training sessions are a...
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The 3rd European Social Marketing Conference report

by ESMA
Comment
| Events, Reflections from the field
December 18, 2016

The 3rd European Social Marketing Conference took place in Espoo, Finland, 22-23 September 2016. The mission of the European Social Marketing Conference is to act as a vehicle to help build a European movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels. We are committed to running the conference at locations around Europe every two years in order to...
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