1. ESMA

    David Stewart editor-in-chief, Journal of Public Policy & Marketing on publishing

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    “When a young scholar gets a rejection letter, the first thing they should do is take a deep breath and go for a walk.” In an interview for the American Marketing Association, David Stewart, Editor-in-Chief of the Journal of Public Policy & Marketing (JPPM), an important outlet for social marketing research, shared his thoughts on impact, theory, and JPPM as well as scholarly publishing and the peer-review process in general. “Citation counts over time and mentions in the media are important...
  2. ESMA

    Ecom guide now published

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    Ecom (Effective Communication in Outbreak Management) guide on how to develop and run pandemic communication and behavioural programmes has been published. Outbreaks of infectious diseases pose significant communication challenges to health authorities. An interdisciplinary approach of social, behavioural, communication and media sciences is needed for effective behavioural and communication strategies to respond to the need for large-scale measures such as vaccination and antiviral therapy and increase its acceptance. This is where the EU Funded Ecom project steps in. The project is...
  3. ESMA

    Behavioural Insights Applied to Policy: European Report 2016

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    Behavioural Insights Applied to Policy: Overview across 32 European countries A report by Joana Sousa Lourenço, Emanuele Ciriolo, Sara Rafael Almeida, and Xavier Troussard A new report on behavioural insights from the European Comission. The report: “Behavioural Insights Applied to Policy: Overview across 32 European countries” covers policy applications informed by behavioural insights. It reviews institutional developments and proposes a comparative framework (PRECIS) describing behavioural insight teams with six key features. The report reaches four main conclusions: 1. in terms...
  4. ESMA

    New study on the public health burden related to sugary drinks

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    Original article: Estimated Global, Regional, and National Disease Burdens Related to Sugar-Sweetened Beverage Consumption in 2010 Gitanjali M. Singh¹; Renata Micha¹; Shahab Khatibzadeh²; Stephen Lim³; Majid Ezzatiª; Dariush Mozaffarian¹; on behalf of the Global Burden of Diseases Nutrition and Chronic Diseases Expert Group (NutriCoDE) Author Affiliations ¹Tufts University, Boston, MA ²Harvard School of Public Health, Boston, MA ³University of Washington, Seattle, WA ªImperial College London, London, United Kingdom * Friedman School of Nutrition, Tufts University, 150 Harrison Avenue, Boston, MA...
  5. ESMA

    Physical activity as important as smoking cessation

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    Increases in physical activity is as important as smoking cessation for reduction in total mortality in elderly men: 12 years of follow-up of the Oslo II study Br J Sports Med 2015;49:743-748 doi:10.1136/bjsports-2014-094522 Authors: Holme, I.¹ ² and Anderssen, S. A ¹ ¹Department of Sports Medicine, Norwegian School of Sports Sciences, Oslo, Norway ²Oslo Center of Biostatistics and Epidemiology, Research Support Services, Oslo University Hospital, Oslo, Norway Abstract Background: The study determined the relationships between PA, smoking and 12-year CV, non-CV and all-cause...
  6. ESMA

    New social marketing book

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    Strategic Social Marketing, by Jeff French (Strategic Social Marketing Ltd) and Ross Gordon (Macquarie University, Sydney, Australia) was launched at World Social Marketing Conference, 19th April, 2015.  Abstract Strategic social marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems.The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance...
  7. ESMA

    Unhealthy eating outpace healthy eating patterns in most world regions

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    The Lancet Global Health Journal: Dietary quality among men and women in 187 countries in 1990 and 2010: a systematic assessment Authors: Dr Fumiaki Imamura,PhD, Renata Micha, PhD, Shahab Khatibzadeh, MD, Saman Fahimi, MD, Peilin Shi, PhD, John Powles, MBBS, Dariush Mozaffarian, DrPH on behalf of the Global Burden of Diseases Nutrition and Chronic Diseases Expert Group (NutriCoDE) From 1990 to 2010, diets based on healthy items such as fruit and vegetables improved globally whereas diets based on unhealthy items...
  8. ESMA

    Finland: research on obesogenic environment and eating habits

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    From the European Journal of Public Health, DOI: http://dx.doi.org/10.1093/eurpub/ckv045 Fast-food outlets and grocery stores near school and adolescents’ eating habits and overweight in Finland Authors: Marianna Virtanen , Hanne Kivimäki , Jenni Ervasti , Tuula Oksanen , Jaana Pentti , Anne Kouvonen , Jaana I. Halonen , Mika Kivimäki , Jussi Vahtera Abstract Background: Environmental factors may affect adolescents’ eating habits and thereby body weight. However, the contribution of school neighbourhood environment is poorly understood. This study examined the association...
  9. ESMA

    Consumption behaviour and sustainability

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    Journal of Public Policy & Marketing March 2015 issue is dedicated to consumption behaviour and sustainability. Each article provides a unique perspective on the evolution of different views to sustainable consumption and the progress made in the public policy and marketing area. The articles’ insights review the role of marketing in facilitating understanding of consumers and organisations to support policy initiatives at all levels of government. Read more
  10. ESMA

    Journal of Social Marketing new issues

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    Two fresh issues from Journal of Social Marketing. Contributions in these issues include new models for redefining social marketing beyond behaviour change, reflections on ethical dilemmas and applications in a wide range of areas from smoking to climate change. Options for access here

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