1. ESMA

    Are you Scared Yet?

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    Comment
    From www.ncbi.nlm.nih.gov Evaluating Fear Appeal Messages in Tweets about the Tips Campaign Authors: Sherry L. Emery, Ph.D., Glen Szczypka, M.A., Eulàlia Puig Abril, Ph.D., Yoonsang Kim, Ph.D., and Lisa Vera Abstract In March 2012, the CDC launched “Tips from Former Smokers,” a $54 million national campaign featuring individuals experiencing long-term health consequences of smoking. The campaign approach was based on strong evidence that anti-tobacco ads portraying fear, graphic images, and personal testimonials are associated with attitudinal and behavior change. Yet...
  2. ESMA

    World Development Report 2015: Mind, Society, and Behavior

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    Comment
    World Development Report 2015: Mind, Society, and Behaviour – a World Bank Report on human decision making and development policy The Report aims to inspire and guide the researchers and practitioners who can help advance a new set of development approaches based on a fuller consideration of psychological and social influences. Particular attention is dedicated to  new approaches to understanding behaviour, including non-cognitive models, social norms, mental models and culture. The Report draws on many disciplines, including neuroscience, cognitive science, ...
  3. ESMA

    New Social Marketing Guide for public health

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    Comment
    The European Centre for Disease Prevention and Control (ECDC) has commissioned a social marketing technical report to serve as a guide for public health managers and practitioners. The report was produced by Jeff French and Franklin Apfel with contribution from Stefan Moritz, Mathias Strömberg, Sabrina Cecconi and Wayne Powell. The ECDC team contributing to the report included: Irina Dinca (project manager), Ülla Karin Nurm and Andrea Würz, Public Health Capacity and Communication Unit, ECDC. The report benefited from the input...

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