Social Marketing and Behaviour Change Workshop

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The Marketing and Retail Special Interest Group of the British Academy of Management and the Marketing and Communications Group (MARCOMMS) of the School of Business and Management at Queen Mary University of London are organising a one-day workshop on “Social Marketing and Behaviour Change” on Friday 24th of April 2015 at the School of Business and Management, Queen Mary University of London.

The aims of the event are:

1) to bring together and share research findings and directions for future research;

2) to provide the opportunity for researchers and practitioners to network with colleagues in the field of social marketing and behaviour change and showcase their work;

3) to link academia and practice by providing a networking opportunity and exchange of ideas between academics and practitioners.

The deadline for the call for papers is Tuesday 17th of February 2015. Further information can be found here

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