Social Marketing and Behaviour change workshop

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The Marketing and Retail Special Interest Group of the British Academy of Management and the Marketing and Communications Group (MARCOMMS) of the School of Business and Management at Queen Mary University of London are organising a one-day workshop on “Social Marketing and Behaviour Change” on Friday 24th of April 2015 at the School of Business and Management, Queen Mary University of London. The event brings together academics and practitioners from national and international institutions. Keynote Speaker is Professor Gerard Hastings (Stirling University). Confirmed speakers include:

  • Dr. Victoria Wells and Dr. David McElroy (Durham University Business School & Global Action Plan)
  • Dr. Stephen Shaw and Dr. Rohini Vijaygopal (Creative Industries Research Centre, London Guildhall Faculty of Business and Law)
  • Christiane Lellig (Stratageme Consulting Limited, Aldershot, United Kingdom)
  • Professor Chris Hackley and Dr. Rungpaka Amy Hackley (Royal Holloway University of London & Queen Mary University of London)
  • Dr. Paolo Antonetti and Professor Paul Baines (Warwick Business School & Cranfield School of Management)
  • Dr. Jennifer Ball (University of Minnesota)
  • Dr. Punam Gupta and Professor Dinesh Kumar (Dev Samaj College for Women, Chandigarh & Oxford University Press)
  • Professor George Balabanis (Cass Business School)
  • Professor Nicholas O’Shaugnessy (Queen Mary University of London)

Event attendance is free of charge, which also includes breakfast, lunch and after the event wine and snacks for registered attendees. Space is limited so please RSVP at your earliest convenience by emailing the organiser, Dr. Danae Manika at Read more…


  1. Dinesh Kumar

    May 20, 2015

    It was a great learning experience to attend this workshop. I could also make a presentation, though a quick one, about hand washing and the social marketing inputs for it. I look forward to more such events and hope I can attend them.

    • Dr. Shabeen Ara

      July 22, 2015

      Dear Mr. Dinesh Kumar,

      Nice to see an Indian name interested in Social Marketing. I have been teaching SM and would like to have links with other people working in Social Marketing. If interested you can be in touch with me.
      Dr. Shabeen Ara

Reply to Dr. Shabeen Ara



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