An opportunity for social marketing input for the WHO global action plan

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World Health Organisation: Development of a draft global action plan to promote physical activity

Aiming to develop a draft global action plan to promote physical activity, the WHO Secretariat is hosting an open web-based consultation on a first draft from 1 August 2017 to 22 September 2017. Member States, UN organizations and non-State actors are invited to submit their comments. This is a great opportunity for reflection on how social marketing can help to promote physical activity. Social marketers working in this area are invited to share their lessons and suggest ways forward for a global action plan to promote physical activity.

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