The 4th European Social Marketing Conference will be taking place in Antwerp, Belgium on 6th and 7th of September 2018, with pre-workshops taking place on the 5th.

We’re extremely excited to host the conference at such vibrant and diverse European city. The City of Antwerp authority have kindly given their support to the conference, and below Milan Rutten head of Marketing Strategy extends his welcome to the upcoming conference delegation.

“As the second largest city in Belgium, Antwerp tackles huge challenges. With more than half a million inhabitants, the second largest port in Europe and 174 nationalities Antwerp is a dynamic city, constant on the move. Managing change in our society is essential. We must connect with citizens, entrepreneurs, visitors and students on a more profound level.

Social marketing is a person-centred way of thinking and acting. For a local government it is crucial to influence positive social behaviour. Social marketing can enhance the policy making process and instigate behavioural change.

The city of Antwerp has run several campaigns in the field of social marketing. The past two years we ran a campaign in June preventing sexual harassment. Prior to the campaign the city organised several focus groups to detect the motives and find ways to change the attitude of potential sex offenders.

Another example is at the beginning of the school year, every August, the local police and the city raise awareness concerning road security. Other topics are the neatness of public spaces, the use of public transport and the promotion of healthy habits.

I look forward to building on these efforts, and most of all I look forward to learning from the Social Marketing community at the conference.”

Milan Rutten, Head of Marketing Strategy, City of Antwerp


The call for submissions for the 4th European Social Marketing Conference (ESMC): “Social Marketing: Providing solutions to empowering citizen engagement, sustainability and well-being is now live.

Following highly successful conferences in Lisbon, Rotterdam and Espoo, research and practice papers, posters and workshop proposals are now being invited for ESMC 2018, Antwerp.

The ESMC 2018 organising committee would be delighted to receive submissions with a clear social marketing perspective focused on any of the following themes:

1. New theories and methods being used in social marketing
2. Upstream social marketing, policy and stakeholder engagement
3. Health and well-being
4. Environment and sustainability
5. Social Impact investing
6. Scaling up and sustaining projects
7. Contribution of the arts to social marketing delivery
8. Promoting the application of social marketing
9. The implementation challenge, solving problems and overcoming barriers
10. Outcome focused planning, delivery and evaluation of action
11. Migration, integration and community cohesion

We encourage submissions from academics, researchers, practitioners, NGOs, private and public sector agencies, policy makers, students and all those interested in developing citizen-centric approaches to effective and efficient social programme and policy delivery.

Visit the Conference website for more information