1. ESMA

    Calls for the 5th World Social Marketing Conference (WSMC)

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    Comment
    Following previous highly successful conferences in Brighton (2008), Dublin (2011), Toronto (2013), and Sydney (2015), academic and practice papers as well as interactive workshop sessions and poster presentations proposals are now being invited for the 5th World Social Marketing Conference (WSMC). Overall conference theme: “Influencing Behaviour for Social Good.” The deadline for submissions is 16 September 2016. The WSMC organising committee would be delighted to receive submissions with a clear Social Marketing perspective, and a list of themes and paper...
  2. ESMA

    Featured research: new study from The Lancet

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    Comment
    Trends in diabetes: Diabetes kills as many people as AIDS. In 2012 diabetes caused as many deaths as HIV/AIDS (1.5 million). The study from NCD Risk Factor Collaboration (NCD-RisC) analyses the trends in diabetes prevalence since 1980. The data are derived from 751 population-based measurement studies involving nearly 4.4 million participants. The study stresses the importance of a multi-level approach to support healthy behaviour, diets and lifestyle change and programmes to enable early detection and management of high-risk individuals to...
  3. ESMA

    Nature to launch research journal serving the behavioural sciences community

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    Comment
    New Journal from Nature for the behavioural sciences community launching January 2017 and open for submissions. Social marketing and behaviour change academics will benefit from having a new outlet for publishing their research. As stated on the Journal website, Nature Human Behaviour, an online-only journal, will publish research of outstanding significance into any aspect of human behaviour: psychological, biological, and social bases, as well as its origins, development, and disorders. The journal will publish a range of content types including...
  4. ESMA

    David Stewart editor-in-chief, Journal of Public Policy & Marketing on publishing

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    Comment
    “When a young scholar gets a rejection letter, the first thing they should do is take a deep breath and go for a walk.” In an interview for the American Marketing Association, David Stewart, Editor-in-Chief of the Journal of Public Policy & Marketing (JPPM), an important outlet for social marketing research, shared his thoughts on impact, theory, and JPPM as well as scholarly publishing and the peer-review process in general. “Citation counts over time and mentions in the media are important...
  5. ESMA

    ESMC 2016 abstract and travel bursary deadline extended

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    Comment
    The deadline for paper submissions has been extended to 15th April 2016. The deadline for poster submissions has also been extended to 29th July 2016. The Conference Committee encourages submissions from academics, practitioners, private, NGO and public sector agencies, policy makers, students and all those interested in developing citizen centric approaches to effective and efficient social programme and policy delivery. Conference tracks: 1. New theories and methods being used in social marketing 2. Upstream social marketing, policy and stakeholder engagement...
  6. ESMA

    US National Conference on Health Communication, Marketing, and Media

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    Comment
    The Centers for Disease Control and Prevention (CDC) and the National Public Health Information Coalition are organising the tenth annual National Conference on Health Communication, Marketing, and Media to be held August 23 – 25, 2016 in Atlanta, GA. Professor Jeff French, ESMA Board member will sit on the event’s advisory board. The conference brings together individuals representing academia, public health researchers and practitioners from federal and state government and the private sector, and provides a forum for collegial dialogue...
  7. ESMA

    Ecom guide now published

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    Comment
    Ecom (Effective Communication in Outbreak Management) guide on how to develop and run pandemic communication and behavioural programmes has been published. Outbreaks of infectious diseases pose significant communication challenges to health authorities. An interdisciplinary approach of social, behavioural, communication and media sciences is needed for effective behavioural and communication strategies to respond to the need for large-scale measures such as vaccination and antiviral therapy and increase its acceptance. This is where the EU Funded Ecom project steps in. The project is...
  8. ESMA

    Behavioural Insights Applied to Policy: European Report 2016

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    Comment
    Behavioural Insights Applied to Policy: Overview across 32 European countries A report by Joana Sousa Lourenço, Emanuele Ciriolo, Sara Rafael Almeida, and Xavier Troussard A new report on behavioural insights from the European Comission. The report: “Behavioural Insights Applied to Policy: Overview across 32 European countries” covers policy applications informed by behavioural insights. It reviews institutional developments and proposes a comparative framework (PRECIS) describing behavioural insight teams with six key features. The report reaches four main conclusions: 1. in terms...
  9. ESMA

    ESMC 2016 travel bursary

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    Comment
    The European Social Marketing Association is pleased to announce a call for applications for travel bursaries to attend the 3rd European Social Marketing Conference, 22-23 September 2016 in Espoo, Finland. A limited number of bursaries up to €500 are available to ESMA members only, with preference given to members with limited sources of funding. Information about ESMA membership options can be found here. Applicants must complete and return the ESMA travel bursary application form, available here. Application forms must be received...
  10. ESMA

    ESMC 2016 Call for papers now live!

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    Comment
    The call for submissions to the 3rd European Social Marketing Conference is now live. The deadline for submissions is 31st March 2016. The European Social Marketing Conference registration is now open. The event will bring together practitioners, academics, policy makers, researchers and industry to explore and enrich Social Marketing practice around Europe. ESMA members benefit from special rates. The first 20 ESMA members can book via a special discount code for only €180. Early bird rate is €239. Student rate...
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