European Social Marketing ConferenceFinal Call for Papers The next European Social Marketing Conference will be held between June 22-24 in Thessaloniki, Greece. The theme of the conference is “PEOPLE, PLANET, SYSTEMS AND SOLUTIONS”: ADDRESSING WICKED PROBLEMS IN A RAPIDLY CHANGING WORLD. If you have a great case study, piece of research or on-going project you want to share with the behaviour change community, then we encourage you to submit an abstract to the conference. Are you trying to change behaviours for the better and using marketing or communication as a part of that? If yes then we [...]
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So far John Landels has created 13 blog entries.
The new 2022 ESMA membership certificate is now available A very happy New Year to from the ESMA Board. If you are a member of ESMA, you can now request an electronic membership certificate. If you would like one, please use the Contact Us function on the website to get in touch. […]
Key Concepts in Social Marketing CertificateNew Course Launched The iSMA, ESMA and other affiliated global social marketing associations have launched this short, high quality, low-cost introduction to Social Marketing course that reflects their endorsed concepts of social marketing and their application in a global context. The course is presented by Professor Jeff French, Sarah Cork from Brilliant Futures and University of Brighton and John Landels from the UK’s National Social Marketing Centre. The course is delivered as a set of high quality recorded presenter inputs combined with live Q&A sessions. The three sessions cover: Why Citizen-centric [...]
ESMA Board Elections: October 2021 Results Following the recent election, ESMA is delighted to announce that Thomas Anker (UK), Beatriz Casais (Portugal), Giuseppe Fattori (Italy) and Carla Rodriguez-Sanchez (Spain) have been elected to the Board. Congratulations to all four new board members and we look forward to their contribution to developing the work of ESMA. The Board also want to say a big thank you to the four unsuccessful candidates and hope that they can find other ways of serving ESMA over the next few years. Thank you also to all the members who participated [...]
Free Webinar Social Marketing turns 50! October 29th, 2021 Join The Whittaker Institute for Innovation and Societal Change in Galway, Ireland to hear about the latest developments in Social Marketing. This webinar is one of a series celebrating the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper. Using behavioural and systems science, research evidence, practical insights, case studies and examples, this series of social marketing seminars with global experts explores the complex links between our environment, our health and wellbeing and our future. The webinar will cover two presentations: Teaching social marketing at a [...]
A Tribute: Lynne Eagle It is with sadness that we would like to inform colleagues that Lynne Eagle has died in hospital in her native New Zealand after a short illness. We know that the many thousands of people in the Social Marketing and wider marketing community will share our sense of profound loss of a highly valued, scholar, colleague and friend. Please click on the document below to read a tribute to Lynne by Prof Jeff French, President of iSMA. A tribute to Lynne Eagle
ESMA Board Elections: October 2021 (Updated on 12th October) Voting is now open Update on 12th October: Voting emails have now been sent out to all ESMA members. Please vote as soon as possible, but no later than midnight on Sunday 24th October. The Board of ESMA is pleased to announce that we have received 8 applications for the 4 additional Board members that we are currently seeking. Therefore, there be an election to appoint the new Board members. We encourage all ESMA members to participate in this election. Personal statements and CVs for each [...]
New Course: Key Concepts in Social Marketing CertificateComing in November 2021 The iSMA, ESMA and other affiliated global social marketing associations have identified a need for a short, high quality, low-cost introduction to Social Marketing course that reflects their endorsed concepts of social marketing and their application in a global context. The course is presented by Professor Jeff French, Sarah Cork from Brilliant Futures and University of Brighton and John Landels from the UK’s National Social Marketing Centre. The course will be delivered as a set of high quality recorded presenter inputs combined with live Q&A [...]
News from the National Reps Summer 2021 ESMA is fortunate to have national representatives who keep us in touch with social marketing developments in a range of European countries. In France (rep: Patricia Gurviez), the new Institut de Marketing Social (IMS) was formally launched in January 2021 with over 500 delegates signing up to participate in the launch webinar. Check out their new website at www.institutdumarketingsocial.org to learn more about their ambitions for expanding social marketing within France. In Greece (rep: Leo Skereletopolous), the new Social Marketing & Behaviour Change Institute of Greece has just been [...]
Fuse Events are hiring! Job opportunity Fuse Events are a UK-based full-service event management agency with a passion for Social Change. Fuse are well known to the social marketing community as the organisers of a range of successful conferences and events, including the 2019 World Social Marketing Conference. Fuse are looking to recruit an Operations Executive. The Operations Executive will be responsible for end-to-end support across a diverse portfolio of events, clients, and daily business operations. This role requires reporting to, and working closely with, colleagues, clients, venues, sponsors, suppliers, speakers, and delegates on a day-to-day [...]