Free Webinar Social Marketing turns 50! October 29th, 2021 Join The Whittaker Institute for Innovation and Societal Change in Galway, Ireland to hear about the latest developments in Social Marketing. This webinar is one of a series celebrating the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper. Using behavioural and systems science, research evidence, practical insights, case studies and examples, this series of social marketing seminars with global experts explores the complex links between our environment, our health and wellbeing and our future. The webinar will cover two presentations: Teaching social marketing at a [...]
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So far John Landels has created 9 blog entries.
A Tribute: Lynne Eagle It is with sadness that we would like to inform colleagues that Lynne Eagle has died in hospital in her native New Zealand after a short illness. We know that the many thousands of people in the Social Marketing and wider marketing community will share our sense of profound loss of a highly valued, scholar, colleague and friend. Please click on the document below to read a tribute to Lynne by Prof Jeff French, President of iSMA. A tribute to Lynne Eagle
ESMA Board Elections: October 2021 (Updated on 12th October) Voting is now open Update on 12th October: Voting emails have now been sent out to all ESMA members. Please vote as soon as possible, but no later than midnight on Sunday 24th October. The Board of ESMA is pleased to announce that we have received 8 applications for the 4 additional Board members that we are currently seeking. Therefore, there be an election to appoint the new Board members. We encourage all ESMA members to participate in this election. Personal statements and CVs for each [...]
New Course: Key Concepts in Social Marketing CertificateComing in September 2021 The iSMA, ESMA and other affiliated global social marketing associations have identified a need for a short, high quality, low-cost introduction to Social Marketing course that reflects their endorsed concepts of social marketing and their application in a global context. The course is presented by Professor Jeff French, Sarah Cork from Brilliant Futures and University of Brighton and John Landels from the UK’s National Social Marketing Centre. The course will be delivered as a set of high quality recorded presenter inputs combined with live Q&A [...]
News from the National Reps Summer 2021 ESMA is fortunate to have national representatives who keep us in touch with social marketing developments in a range of European countries. In France (rep: Patricia Gurviez), the new Institut de Marketing Social (IMS) was formally launched in January 2021 with over 500 delegates signing up to participate in the launch webinar. Check out their new website at www.institutdumarketingsocial.org to learn more about their ambitions for expanding social marketing within France. In Greece (rep: Leo Skereletopolous), the new Social Marketing & Behaviour Change Institute of Greece has just been [...]
Fuse Events are hiring! Job opportunity Fuse Events are a UK-based full-service event management agency with a passion for Social Change. Fuse are well known to the social marketing community as the organisers of a range of successful conferences and events, including the 2019 World Social Marketing Conference. Fuse are looking to recruit an Operations Executive. The Operations Executive will be responsible for end-to-end support across a diverse portfolio of events, clients, and daily business operations. This role requires reporting to, and working closely with, colleagues, clients, venues, sponsors, suppliers, speakers, and delegates on a day-to-day [...]
Free Webinar Motivational Research for Effective Behaviour Change Strategy June 28/29, 2021 You are invited to join this webinar, presented by Joan Young, Director of Research and Evaluation at The Behaviour Change Collaborative. Joan is widely recognised as one of Australia's leading social marketing researchers. In this hour long webinar, Joan will use a series of practical examples of successful behaviour change strategies to demonstrate the critical role that academic theory and motivational qualitative and quantitative research can play in creating effective behaviour change strategies. On the 28th June, two webinars will run with timings [...]
Free Webinar Social Marketing in China: Challenges and Opportunities June 10, 2021 You are invited to join this webinar, presented by Dr. Bo Pang of Griffith University, Australia. In this 30-min long webinar, Dr. Pang will introduce the history of social marketing in China, critically demonstrate the development and trends of social marketing in China, and outline how social marketing and social marketers can play a bigger role in China’s future. This webinar will be the second part of iSMA’s annual general meeting (AGM), which provides members the opportunity to learn about iSMA’s activities [...]
Free Webinar Social Marketing Statement of Ethics: From Principles to Action May 26, 2021 Ethics is a vital subject for anyone working in social marketing as we work with people and seek to change their behaviours. The International Social Marketing Association (iSMA) has adopted a Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. The statement has been endorsed by regional associations: ESMA, AASM, SMANA and LAMSO. Krzysztof Kubacki and Jeff French are hosting a free webinar [...]