About ESMA

Research interests: social marketing, behaviour and social change, value co-creation, citizen engagement, critical marketing

Webinar – Social marketing in practice: The dream and the reality

2023-03-24T12:23:41+00:00

Webinar - Social marketing in practice: The dream and the reality Are you interested in influencing and achieving health, sustainability or social community goals? Join AASM and iSMA for a FREE Webinar held on Thurs 30th March 5pm AEST examining “Social marketing in practice: The dream and the reality”. Hear from three Australian experts on what works and what doesn’t. Don’t miss out on hearing from Prof Ross Gordon, A/Prof Joy Parkinson, and Luke van der Beeke as the three speakers share their knowledge and experiences on using social marketing as an approach to social and behavioural [...]

Webinar – Social marketing in practice: The dream and the reality2023-03-24T12:23:41+00:00

News from our National Representatives

2022-07-29T09:10:21+01:00

News from our National Representatives Italy Social marketing for One Health. Digital Poster contest 2022 To celebrate 20 years since the founding of the Italian Social Marketing Association, social marketers are invited to take part in a creative contest. The eighth edition of the Social Marketing competition takes place in a period characterized by civil, health and environmental catastrophes, where social marketing for good causes is increasingly necessary. Everyone can participate by submitting a poster and remember that in addition to this being a contest it is also a party! Human, animal and environmental health (One Health) are [...]

News from our National Representatives2022-07-29T09:10:21+01:00

Social Marketing for Social Inclusion: the SIM project

2022-07-28T20:59:47+01:00

Social Marketing for Social Inclusion: the SIM project This successful partnership between academia, public organisations, and ESMA focused on using social marketing to help mid-stream professionals improve social inclusion of people with disabilities. SIM was financed by the European Commission’s Erasmus + Programme (grant ID 2019-1-PT01-KA204-060716) with the aim of supporting Member State's commitments and efforts to promote Social Inclusion and extending and developing the competences of professionals. Project partners came from four European countries, plus members of the ESMA: Bulgaria: NARHU, National Association of Professionals Working with People with Disabilities Portugal: APCC, Associação De Paralisia Cerebral De [...]

Social Marketing for Social Inclusion: the SIM project2022-07-28T20:59:47+01:00

Call for Chapters

2022-03-30T21:08:59+01:00

Call for Chapters Responsible Consumption and Sustainability: Case Studies from CSR, Social Marketing, and Behavioral Economics. Book Series “Springer Texts in Business and Economics” Editors: Enrique Carlos BIANCHI (enrique.carlos.bianchi@unc.edu.ar), National University of Cordoba (Argentina); José Luis VAZQUEZ BURGUETE (jose-luis.vazquez@unileon.es), University of Leon (Spain); M. Mercedes GALAN - LADERO (mgalan@unex.es), University of Extremadura (Spain); Ana LANERO CARRIZO (ana.lanero@unileon.es), University of Leon (Spain) The aim is to create a book where we can find high-quality cases about the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market, [...]

Call for Chapters2022-03-30T21:08:59+01:00

The SSPH+ Lugano Summer School in Public Health Policy, Economics, and Management

2022-03-30T20:52:49+01:00

The SSPH+ Lugano Summer School in Public Health Policy, Economics, and Management Join the 31st edition of the SSPH+ Lugano Summer School in Public Health Policy, Economics, and Management for another year of mutual learning for change! We offer high-quality courses Monday – Saturday, 22 – 27 August, with an online pre-course 16 & 18 August. Each of our courses aim to strengthen health systems by preparing practitioners, researchers, and graduate students to tackle health challenges across the globe by learning from each other and reduce the gap between research, policy, and practice. Several of our courses [...]

The SSPH+ Lugano Summer School in Public Health Policy, Economics, and Management2022-03-30T20:52:49+01:00

Social Marketing Associations endorsed ethics statement

2021-04-25T21:47:16+01:00

Social Marketing Associations endorsed ethics statement The International Social Marketing Association (iSMA) adopted this Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. The statement has been endorsed by regional associations: ESMA, AASM, SMANA and LAMSO. In November 2018 a working group was established to lead this work on behalf of iSMA, including Krzysztof Kubacki (chair), Diogo Verissimo (International Social Marketing Association representative), Jim Mintz (Social Marketing Association of North America representative), Dave Ward (Pacific Northwest Social [...]

Social Marketing Associations endorsed ethics statement2021-04-25T21:47:16+01:00
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