About ESMA

Research interests: social marketing, behaviour and social change, value co-creation, citizen engagement, critical marketing

News from our National Representatives

2022-07-29T09:10:21+01:00

News from our National Representatives Italy Social marketing for One Health. Digital Poster contest 2022 To celebrate 20 years since the founding of the Italian Social Marketing Association, social marketers are invited to take part in a creative contest. The eighth edition of the Social Marketing competition takes place in a period characterized by civil, health and environmental catastrophes, where social marketing for good causes is increasingly necessary. Everyone can participate by submitting a poster and remember that in addition to this being a contest it is also a party! Human, animal and environmental health (One Health) are [...]

News from our National Representatives2022-07-29T09:10:21+01:00

Social Marketing for Social Inclusion: the SIM project

2022-07-28T20:59:47+01:00

Social Marketing for Social Inclusion: the SIM project This successful partnership between academia, public organisations, and ESMA focused on using social marketing to help mid-stream professionals improve social inclusion of people with disabilities. SIM was financed by the European Commission’s Erasmus + Programme (grant ID 2019-1-PT01-KA204-060716) with the aim of supporting Member State's commitments and efforts to promote Social Inclusion and extending and developing the competences of professionals. Project partners came from four European countries, plus members of the ESMA: Bulgaria: NARHU, National Association of Professionals Working with People with Disabilities Portugal: APCC, Associação De Paralisia Cerebral De [...]

Social Marketing for Social Inclusion: the SIM project2022-07-28T20:59:47+01:00

Call for Chapters

2022-03-30T21:08:59+01:00

Call for Chapters Responsible Consumption and Sustainability: Case Studies from CSR, Social Marketing, and Behavioral Economics. Book Series “Springer Texts in Business and Economics” Editors: Enrique Carlos BIANCHI (enrique.carlos.bianchi@unc.edu.ar), National University of Cordoba (Argentina); José Luis VAZQUEZ BURGUETE (jose-luis.vazquez@unileon.es), University of Leon (Spain); M. Mercedes GALAN - LADERO (mgalan@unex.es), University of Extremadura (Spain); Ana LANERO CARRIZO (ana.lanero@unileon.es), University of Leon (Spain) The aim is to create a book where we can find high-quality cases about the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market, [...]

Call for Chapters2022-03-30T21:08:59+01:00

The SSPH+ Lugano Summer School in Public Health Policy, Economics, and Management

2022-03-30T20:52:49+01:00

The SSPH+ Lugano Summer School in Public Health Policy, Economics, and Management Join the 31st edition of the SSPH+ Lugano Summer School in Public Health Policy, Economics, and Management for another year of mutual learning for change! We offer high-quality courses Monday – Saturday, 22 – 27 August, with an online pre-course 16 & 18 August. Each of our courses aim to strengthen health systems by preparing practitioners, researchers, and graduate students to tackle health challenges across the globe by learning from each other and reduce the gap between research, policy, and practice. Several of our courses [...]

The SSPH+ Lugano Summer School in Public Health Policy, Economics, and Management2022-03-30T20:52:49+01:00

Social Marketing Associations endorsed ethics statement

2021-04-25T21:47:16+01:00

Social Marketing Associations endorsed ethics statement The International Social Marketing Association (iSMA) adopted this Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. The statement has been endorsed by regional associations: ESMA, AASM, SMANA and LAMSO. In November 2018 a working group was established to lead this work on behalf of iSMA, including Krzysztof Kubacki (chair), Diogo Verissimo (International Social Marketing Association representative), Jim Mintz (Social Marketing Association of North America representative), Dave Ward (Pacific Northwest Social [...]

Social Marketing Associations endorsed ethics statement2021-04-25T21:47:16+01:00

Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social Marketing

2021-04-08T17:12:20+01:00

Demand Creation for COVID-19 Vaccination Overcoming Vaccine Hesitancy through Social Marketing A timely paper on using social marketing to generate vaccine demand and fight vaccine hesitancy. The authors, experienced social marketers, Prof William Douglas Evans and Prof Jeff French focus on key elements including supply side confidence, vaccine brand promotion strategy, service marketing as it relates to vaccine distribution, and competition strategy. The paper also makes recommendations about factors that need to be considered in relation to vaccine delivery services and systems that, if done badly, may reduce uptake or result in the creation of more vaccine hesitancy. [...]

Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social Marketing2021-04-08T17:12:20+01:00

UK National Occupational Standards for Social Marketing Practice (updated)

2021-01-12T15:51:44+00:00

UK National Occupational Standards for Social Marketing Practice (updated) The National Occupational Standards system in the UK is a government supported process for setting out what knowledge and skills professionals working in Social Marketing should be able to demonstrate. The standards can be used to develop job descriptions, assess candidates and agencies competence, inform the content of professional training and academic courses.The first iteration of these standards was published in 2010. As was the case with the first iteration there has been a process of consultation over the last 18 months to examine and update the standards as necessary based [...]

UK National Occupational Standards for Social Marketing Practice (updated)2021-01-12T15:51:44+00:00

ESMA Appoints Data Protection Officer

2021-01-12T15:40:17+00:00

ESMA Appoints Data Protection Officer ESMA has appointed Mike Wooderson as Data Protection Officer. Mike is an experienced Information security and compliance specialist. Mike has over 25 years of experience in information security, data protection and will advise us and make sure we comply with global privacy regulations such as GDPR. We welcome Mike to the team and know he would be happy to help with your compliance issues. I am very pleased to be part of the ESMA team and thank the board for asking me to join. My background is as a Managing [...]

ESMA Appoints Data Protection Officer2021-01-12T15:40:17+00:00

The SSPH+ Summer School (online edition)

2020-09-15T15:48:22+01:00

The SSPH+ Summer School First Ever Online Edition: 24 - 29 August, 2020 The first ever online edition of the SSPH+ Summer School in Public Health Policy, Economics, and Management started today, Monday, 24th August. The re-launched program includes several innovations in course structure, length, and credits as well as 10 plenary lectures, all streamed live on zoom and You Tube. Plenaries are all open to the public and free of charge. Monday - Friday 9.00 - 10.00 and 17.00 - 18.00 (CET) Access the Plenary lecture series

The SSPH+ Summer School (online edition)2020-09-15T15:48:22+01:00

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy

2020-09-15T15:35:49+01:00

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy Evidence based summary of recommendations for promoting the uptake of COVID-19 vaccination - a new paper by by Jeff French, Sameer Deshpande, William Evans and Rafael Obregon. This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus about the order in which groups of the population will get access to the vaccine; second, to reduce any fear and concerns that exist in relation to vaccination and to create [...]

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy2020-09-15T15:35:49+01:00
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