About ESMA

Research interests: social marketing, behaviour and social change, value co-creation, citizen engagement, critical marketing

Call for nominations

2026-05-24T22:15:32+01:00

The European Social Marketing Association calls for nominations for two honorary awards launched in the memory of the distinguished founding members Julie Huibregtsen and Giuseppe Fattori.

Call for nominations2026-05-24T22:15:32+01:00

Remembering Giuseppe Fattori

2026-04-15T10:29:13+01:00

Giuseppe was part of the (ESMA) European Social Marketing Association family for many years and one of the pioneers of social marketing in Italy. He also helped establish the Italian Social Marketing Association and was among the first to introduce and teach social marketing within an Italian university.

Remembering Giuseppe Fattori2026-04-15T10:29:13+01:00

Volunteers Needed

2026-03-22T22:22:09+00:00

We need volunteers to assist with the development and promotion of a new resource center for those studying and practicing social marketing.

Volunteers Needed2026-03-22T22:22:09+00:00

The first edition of the Blended Intensive Programme (BIP) – Social Marketing for the Common Good

2025-11-20T19:47:56+00:00

ESMA is always on the lookout for more national representatives. In particular, we are short of representatives from Scandinavia and Eastern and Central Europe. If you are interested in taking up a role, please contact us.

The first edition of the Blended Intensive Programme (BIP) – Social Marketing for the Common Good2025-11-20T19:47:56+00:00
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