A toolkit to help stop the spread From the Griffith University Social marketers from the Griffith University have written an insightful piece on why marketing matters now that we are part of one of the largest behaviour change campaigns of our time to support the Covid-19 response. Find out more
About ESMAResearch interests: social marketing, behaviour and social change, value co-creation, citizen engagement, critical marketing
ESMC 2020 Pre-Conference Workshops Get off to a good start at the ESMC with workshops October 21, 2020 If you are interested in maximizing your learning at the European Social Marketing Conference, consider one of 3 full day workshops which will be offered in Thessaloniki the day before the conference begins. Don't miss this opportunity to learn from social marketing experts from around the world. Planning and evaluation: Social Marketing projects and programmes (English Language Workshop) Workshop leader: Prof Jeff French The aim of this interactive workshop session will be to explore in detail the key elements [...]
Creating Personal and Social Value through Social Marketing Free webinar with Jeff French, 19th March 2020 Don't miss the International Social Marketing Association's next webinar, Creating Personal and Social Value through Social Marketing, with Professor Jeff French. This iSMA webinar is free to all. Speaker: Professor Jeff French PhD, MBA, MSc, DipHE, BA, Cert.Ed. CEO, Strategic Social Marketing & Professor of Social Marketing, Brighton University Business School UK This webinar will explore why value creation sits at the core of effective, efficient and ethical Social Marketing theory and practice. Professor French will make the case that Social Marketing [...]
Professorship (Open Rank) Community health and health care systems The Institute of Social and Preventive Medicine (ISPM), University of Bern The Institute of Social and Preventive Medicine (ISPM), University of Bern, employs over 150 staff, provides undergraduate and post-graduate teaching and carries out research in a range of disciplines relevant to clinical epidemiology and public health. Community health care and health promotion are part of a society's social structures and organization. As part of Public Health these disciplines aim to describe, explain and act on the processes and factors that determine the health of societies and their subpopulations. For [...]
Job opportunity: Professor of Marketing James Cook University, Singapore An exciting opportunity for an experienced and contemporary marketing academic and inspiring leader to join a young, dynamic and growing team of academics in the School of Business at James Cook University, Singapore. Ranked in the top 2% of universities in the world (2019 Academic Ranking of World Universities), James Cook University Australia offers a suite of university and pre-university programs at its Singapore campus. For further information, please click here.
CALL FOR PAPERS DISRUPTIVE SOCIAL MARKETING Dystopia, Disconnection & Disruption This special issue of RAUSP Management Journal encourages fresh, creative and radical new thinking that advances theory, research and practice in social marketing and related disciplines. Methods may include experiments, structural equation modelling, system dynamics, agent-based modelling, ethnography and case studies, among others. Under the major themes discusses above (the triad dystopia-disconnection-disruption), potential research questions and topics include, but are not limited to: Advancing theory in social marketing to incorporate elements from other disciplines and from new developments in mainstream marketing, such as customer centricity, customer experience and [...]
The 5th European Social Marketing Conference REGISTRATION LIVE NEW DATES: 20 - 22 October 2021 Second Call for Papers Open The European Social Marketing Association (ESMA) and World Social Marketing invite you to Thessaloniki, Oct 20-22nd 2021 to learn, share and network with others who are passionate about fostering positive behaviour change across Europe. The beautiful Thessaloniki is a World Heritage Site, which makes it a perfect backdrop for the 5th European Social Marketing Conference. ‘European Social Marketing: Addressing wicked problems in a rapidly changing world’ People, planet, systems and solutions For the first time the conference will include [...]