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Research interests: social marketing, behaviour and social change, value co-creation, citizen engagement, critical marketing

The SSPH+ Summer School (online edition)

2020-09-15T15:48:22+01:00

The SSPH+ Summer School First Ever Online Edition: 24 - 29 August, 2020 The first ever online edition of the SSPH+ Summer School in Public Health Policy, Economics, and Management started today, Monday, 24th August. The re-launched program includes several innovations in course structure, length, and credits as well as 10 plenary lectures, all streamed live on zoom and You Tube. Plenaries are all open to the public and free of charge. Monday - Friday 9.00 - 10.00 and 17.00 - 18.00 (CET) Access the Plenary lecture series

The SSPH+ Summer School (online edition)2020-09-15T15:48:22+01:00

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy

2020-09-15T15:35:49+01:00

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy Evidence based summary of recommendations for promoting the uptake of COVID-19 vaccination - a new paper by by Jeff French, Sameer Deshpande, William Evans and Rafael Obregon. This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus about the order in which groups of the population will get access to the vaccine; second, to reduce any fear and concerns that exist in relation to vaccination and to create [...]

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy2020-09-15T15:35:49+01:00

Emerging from COVID-19 lockdown: advice for change agents

2020-09-15T15:31:58+01:00

Emerging from COVID-19 lockdown: advice for change agents by Social Marketing @ Griffith As Australia, and many other parts of the world start to emerge from lockdown, Social Marketing @ Griffith asked social marketing thought leader Professor Jeff French for his opinion on what behavioural strategies are needed for the phases ahead. Jeff is one of the ESMA founder, the CEO of Strategic Social Marketing and a Professor of Social Marketing at Brighton University Business School in the UK, and he shared his advice for governments and change agents for the next phases of the COVID-19 pandemic. [...]

Emerging from COVID-19 lockdown: advice for change agents2020-09-15T15:31:58+01:00

iSMA Ask the Experts Webinar on Covid-19

2020-09-15T15:33:13+01:00

iSMA Ask the Experts Webinar on Covid-19 Don’t miss out on the International Social Marketing Association’s Ask Our Experts Live Q&A: Guidance for Social Marketing Practitioners During Covid-19 webinar. This iSMA webinar is free to all. Join a live 60-minute video Q&A with a panel of experienced social marketers from North America, Europe and Australia to discuss how social marketing practitioners can use science-based strategies and behavioural interventions during the defining global health crisis of our time with the coronavirus (COVID-19) pandemic. Each speaker will briefly share tips for practitioners, then participate in a facilitated discussion based on [...]

iSMA Ask the Experts Webinar on Covid-192020-09-15T15:33:13+01:00

A toolkit to help stop the spread from the Griffith University

2020-09-15T15:14:56+01:00

A toolkit to help stop the spread From the Griffith University Social marketers from the Griffith University have written an insightful piece on why marketing matters now that we are part of one of the largest behaviour change campaigns of our time to support the Covid-19 response. Find out more

A toolkit to help stop the spread from the Griffith University2020-09-15T15:14:56+01:00

ESMC 2020 Pre-Conference Workshops

2020-09-15T15:07:50+01:00

ESMC 2020 Pre-Conference Workshops Get off to a good start at the ESMC with workshops October 21, 2020 If you are interested in maximizing your learning at the European Social Marketing Conference, consider one of 3 full day workshops which will be offered in Thessaloniki the day before the conference begins. Don't miss this opportunity to learn from social marketing experts from around the world. Planning and evaluation: Social Marketing projects and programmes (English Language Workshop) Workshop leader: Prof Jeff French The aim of this interactive workshop session will be to explore in detail the key elements [...]

ESMC 2020 Pre-Conference Workshops2020-09-15T15:07:50+01:00

Free webinar with Jeff French on creating personal and social value through Social Marketing

2020-09-15T15:01:22+01:00

Creating Personal and Social Value through Social Marketing Free webinar with Jeff French, 19th March 2020 Don't miss the International Social Marketing Association's next webinar, Creating Personal and Social Value through Social Marketing, with Professor Jeff French. This iSMA webinar is free to all. Speaker: Professor Jeff French PhD, MBA, MSc, DipHE, BA, Cert.Ed. CEO, Strategic Social Marketing & Professor of Social Marketing, Brighton University Business School UK This webinar will explore why value creation sits at the core of effective, efficient and ethical Social Marketing theory and practice. Professor French will make the case that Social Marketing [...]

Free webinar with Jeff French on creating personal and social value through Social Marketing2020-09-15T15:01:22+01:00

Job opportunity: Professorship, University of Bern

2020-09-15T14:54:36+01:00

Professorship (Open Rank) Community health and health care systems The Institute of Social and Preventive Medicine (ISPM), University of Bern The Institute of Social and Preventive Medicine (ISPM), University of Bern, employs over 150 staff, provides undergraduate and post-graduate teaching and carries out research in a range of disciplines relevant to clinical epidemiology and public health. Community health care and health promotion are part of a society's social structures and organization. As part of Public Health these disciplines aim to describe, explain and act on the processes and factors that determine the health of societies and their subpopulations. For [...]

Job opportunity: Professorship, University of Bern2020-09-15T14:54:36+01:00

Job opportunity: Professor of Marketing, James Cook University Singapore

2020-09-14T15:06:17+01:00

Job opportunity: Professor of Marketing James Cook University, Singapore An exciting opportunity for an experienced and contemporary marketing academic and inspiring leader to join a young, dynamic and growing team of academics in the School of Business at James Cook University, Singapore. Ranked in the top 2% of universities in the world (2019 Academic Ranking of World Universities), James Cook University Australia offers a suite of university and pre-university programs at its Singapore campus. For further information, please click here.

Job opportunity: Professor of Marketing, James Cook University Singapore2020-09-14T15:06:17+01:00

Call for the special issue of RAUSP Management Journal

2020-09-14T14:55:30+01:00

CALL FOR PAPERS DISRUPTIVE SOCIAL MARKETING Dystopia, Disconnection & Disruption This special issue of RAUSP Management Journal encourages fresh, creative and radical new thinking that advances theory, research and practice in social marketing and related disciplines. Methods may include experiments, structural equation modelling, system dynamics, agent-based modelling, ethnography and case studies, among others. Under the major themes discusses above (the triad dystopia-disconnection-disruption), potential research questions and topics include, but are not limited to: Advancing theory in social marketing to incorporate elements from other disciplines and from new developments in mainstream marketing, such as customer centricity, customer experience and [...]

Call for the special issue of RAUSP Management Journal2020-09-14T14:55:30+01:00
 
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