About ESMA

Research interests: social marketing, behaviour and social change, value co-creation, citizen engagement, critical marketing

Social Marketing Associations endorsed ethics statement

2021-04-25T21:47:16+01:00

Social Marketing Associations endorsed ethics statement The International Social Marketing Association (iSMA) adopted this Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. The statement has been endorsed by regional associations: ESMA, AASM, SMANA and LAMSO. In November 2018 a working group was established to lead this work on behalf of iSMA, including Krzysztof Kubacki (chair), Diogo Verissimo (International Social Marketing Association representative), Jim Mintz (Social Marketing Association of North America representative), Dave Ward (Pacific Northwest Social [...]

Social Marketing Associations endorsed ethics statement2021-04-25T21:47:16+01:00

Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social Marketing

2021-04-08T17:12:20+01:00

Demand Creation for COVID-19 Vaccination Overcoming Vaccine Hesitancy through Social Marketing A timely paper on using social marketing to generate vaccine demand and fight vaccine hesitancy. The authors, experienced social marketers, Prof William Douglas Evans and Prof Jeff French focus on key elements including supply side confidence, vaccine brand promotion strategy, service marketing as it relates to vaccine distribution, and competition strategy. The paper also makes recommendations about factors that need to be considered in relation to vaccine delivery services and systems that, if done badly, may reduce uptake or result in the creation of more vaccine hesitancy. [...]

Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social Marketing2021-04-08T17:12:20+01:00

UK National Occupational Standards for Social Marketing Practice (updated)

2021-01-12T15:51:44+00:00

UK National Occupational Standards for Social Marketing Practice (updated) The National Occupational Standards system in the UK is a government supported process for setting out what knowledge and skills professionals working in Social Marketing should be able to demonstrate. The standards can be used to develop job descriptions, assess candidates and agencies competence, inform the content of professional training and academic courses.The first iteration of these standards was published in 2010. As was the case with the first iteration there has been a process of consultation over the last 18 months to examine and update the standards as necessary based [...]

UK National Occupational Standards for Social Marketing Practice (updated)2021-01-12T15:51:44+00:00

ESMA Appoints Data Protection Officer

2021-01-12T15:40:17+00:00

ESMA Appoints Data Protection Officer ESMA has appointed Mike Wooderson as Data Protection Officer. Mike is an experienced Information security and compliance specialist. Mike has over 25 years of experience in information security, data protection and will advise us and make sure we comply with global privacy regulations such as GDPR. We welcome Mike to the team and know he would be happy to help with your compliance issues. I am very pleased to be part of the ESMA team and thank the board for asking me to join. My background is as a Managing [...]

ESMA Appoints Data Protection Officer2021-01-12T15:40:17+00:00

The SSPH+ Summer School (online edition)

2020-09-15T15:48:22+01:00

The SSPH+ Summer School First Ever Online Edition: 24 - 29 August, 2020 The first ever online edition of the SSPH+ Summer School in Public Health Policy, Economics, and Management started today, Monday, 24th August. The re-launched program includes several innovations in course structure, length, and credits as well as 10 plenary lectures, all streamed live on zoom and You Tube. Plenaries are all open to the public and free of charge. Monday - Friday 9.00 - 10.00 and 17.00 - 18.00 (CET) Access the Plenary lecture series

The SSPH+ Summer School (online edition)2020-09-15T15:48:22+01:00

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy

2020-09-15T15:35:49+01:00

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy Evidence based summary of recommendations for promoting the uptake of COVID-19 vaccination - a new paper by by Jeff French, Sameer Deshpande, William Evans and Rafael Obregon. This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus about the order in which groups of the population will get access to the vaccine; second, to reduce any fear and concerns that exist in relation to vaccination and to create [...]

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy2020-09-15T15:35:49+01:00

Emerging from COVID-19 lockdown: advice for change agents

2020-09-15T15:31:58+01:00

Emerging from COVID-19 lockdown: advice for change agents by Social Marketing @ Griffith As Australia, and many other parts of the world start to emerge from lockdown, Social Marketing @ Griffith asked social marketing thought leader Professor Jeff French for his opinion on what behavioural strategies are needed for the phases ahead. Jeff is one of the ESMA founder, the CEO of Strategic Social Marketing and a Professor of Social Marketing at Brighton University Business School in the UK, and he shared his advice for governments and change agents for the next phases of the COVID-19 pandemic. [...]

Emerging from COVID-19 lockdown: advice for change agents2020-09-15T15:31:58+01:00

iSMA Ask the Experts Webinar on Covid-19

2020-09-15T15:33:13+01:00

iSMA Ask the Experts Webinar on Covid-19 Don’t miss out on the International Social Marketing Association’s Ask Our Experts Live Q&A: Guidance for Social Marketing Practitioners During Covid-19 webinar. This iSMA webinar is free to all. Join a live 60-minute video Q&A with a panel of experienced social marketers from North America, Europe and Australia to discuss how social marketing practitioners can use science-based strategies and behavioural interventions during the defining global health crisis of our time with the coronavirus (COVID-19) pandemic. Each speaker will briefly share tips for practitioners, then participate in a facilitated discussion based on [...]

iSMA Ask the Experts Webinar on Covid-192020-09-15T15:33:13+01:00

A toolkit to help stop the spread from the Griffith University

2020-09-15T15:14:56+01:00

A toolkit to help stop the spread From the Griffith University Social marketers from the Griffith University have written an insightful piece on why marketing matters now that we are part of one of the largest behaviour change campaigns of our time to support the Covid-19 response. Find out more

A toolkit to help stop the spread from the Griffith University2020-09-15T15:14:56+01:00

ESMC 2020 Pre-Conference Workshops

2020-09-15T15:07:50+01:00

ESMC 2020 Pre-Conference Workshops Get off to a good start at the ESMC with workshops October 21, 2020 If you are interested in maximizing your learning at the European Social Marketing Conference, consider one of 3 full day workshops which will be offered in Thessaloniki the day before the conference begins. Don't miss this opportunity to learn from social marketing experts from around the world. Planning and evaluation: Social Marketing projects and programmes (English Language Workshop) Workshop leader: Prof Jeff French The aim of this interactive workshop session will be to explore in detail the key elements [...]

ESMC 2020 Pre-Conference Workshops2020-09-15T15:07:50+01:00
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