This article is to inform you of changes to our privacy policies that affect you individually. The ESMA board recently negotiated an agreement with the International Social Marketing Association (iSMA) whereby iSMA will provide ESMA members with full membership of the iSMA in return for 10% of ESMA's total contributions from members. Note, that this transaction is resolved at no extra cost to ESMA members, who will continue to pay the same rate for ESMA membership. For members’ benefits to be realised iSMA needs access to members’ personal details. Unless you tell us otherwise, we will give the personal details we [...]
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Save the date for the 3rd Digital Behaviour Change Conference to be held on 22-23 February 2017 in London, UK. World-renowned academic experts will be joining key members of the public health and technology sectors for insightful seminars, panel discussions and more across a variety of topics. Submissions for talks, poster sessions, interactive workshops and technology demonstrations can be submitted beginning with July 2016. More details here.
Don’t miss the 41st Macro-marketing Conference to be held 13-15 July, in Dublin, Ireland. In addition to the special session on critical social marketing, the Conference tracks include other fascinating topics such as consumer vulnerability; new consumer activism; ethics, equity and social justice; arts and culture; religion in marketing; sustainability; marketization and subalternity; conflict and constructive engagement; consumer culture etc. More details on the conference website.
Prof. Jeff French represented ESMA at the special two-day Workshop on Behaviour Change and Social Marketing organised by the Association of European Cancer Leagues in Brussels on 23rd and 24th of May 2016. The event was attended by representatives of 18 European countries all dealing with the issues of preventing cancer and promoting its early detection and treatment. Jeff French acted as a keynote speaker and gave the group an introduction to key social marketing concepts and principles as well as examples of how these can be used to enhance cancer prevention and early detection programmes. The session was positively evaluated [...]
Congratulations to all ESMC 2016 successful authors! The paper submission results have now been notified. Looking forward to seeing you in Espoo in September! ESMA members benefit from special rates. Register now For member discounts please contact the Conference team at: firstname.lastname@example.org
News from the ESMC 2016 Conference Committee: Due to the large number of papers submitted to ESMC 2016, the review process is taking longer than expected. The Committee is delighted to see such interest in the Conference and would like to ensure the authors of the papers that they will receive a decision on their submissions this month. The call for posters is still open!
This new issue from SMQ is dedicated to European perspectives on social marketing, with contributions that originated as papers in the European Social Marketing Conference in 2014. The issue opens with an editorial from Alan Tapp, a reflexive view on what may define “European” social marketing which ends with a call for more critical social marketing research. Common themes that emerge across the articles in this special issue highlight the centrality of relationships and the need for cross-disciplinary approaches to tackle complex social issues. The issue includes interesting articles on ecological models in social marketing (Wood, 2016); children heathy eating in [...]
The University of South Florida Social Marketing Conference enters its 24th year with a continued and vigorous commitment to social marketing’s robust capacity to influence complex social problems. While global inequality has lessened somewhat over the past century, more recent times have shown a marked increase in inequality in finances, health, political access, and social mobility. This year’s theme, “Building on the Legacy: Forging New Paths”, looks at these pressing contemporary issues and how the field can lead the way in creating new solutions. Never has it been clearer that reducing disparities requires social marketers to draw on all the available [...]
Please join the Behaviour Change CoP and the Social Protection and Labour Global Practice for: The role of strategic social marketing in public policy Thursday , May 19 | 12:30 pm – 2 pm | World Bank J Building, Room 701, 1818 H St NW Washington DC 20433 *Lunch will be served “Social marketing” shares a similarly rigorous approach to commercial marketing – applying a set of evidence and experience-based concepts, but with the aim of influencing behaviours in a way that they will benefit individuals, communities and the greater social good. At this lunchtime event with Prof. Jeff French you [...]
The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection between marketing and public policy. Participants include marketers, academics and public policy makers representing a wide range of universities, agencies and organisations from around the world. The Marketing & Public Policy Conference (MPPC) is a key event for marketing academics, public policy makers, social marketers and marketing practitioners interested in social and public policy. This year’s conference theme, Fostering Change for Communities and Society, highlights the ability of policy efforts to impart change at both the community and societal level in ways that impact [...]