Editors: Enrique Carlos BIANCHI (firstname.lastname@example.org), National University of Cordoba (Argentina);
José Luis VAZQUEZ BURGUETE (email@example.com), University of Leon (Spain); M. Mercedes GALAN – LADERO (firstname.lastname@example.org), University of Extremadura (Spain); Ana LANERO CARRIZO (email@example.com),
University of Leon (Spain)
The aim is to create a book where we can find high-quality cases about the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market, and on the education campaigns that promote behavioral changes and new sustainable lifestyles that have been developed by all kind of organizations (Public Administration, NGOs, and businesses), preferably from Corporate Social Responsibility, Social Marketing, and Behavioral Economics perspectives.
International cases are particularly welcome. The chapters should be written for classroom use; that is, the cases should be written in a manner which help students in business schools / universities and their lecturers.
If you are interested in publishing a chapter in this book, please send us an email firstname.lastname@example.org, email@example.com, firstname.lastname@example.org and email@example.com before 30th April, 2022, including:
a) A proposed title
b) The main idea of the case including the theoretical approach or perspective that the case will be based on.
c) Authors’ names and affiliations.
d) An abstract of up to 500 words.
e) A list of up to 5 keywords.