Full programme for WSMC 19 is now available online


The 6th World Social Marketing Conference “Influencing behaviour for social good” EMBRACING CROSS DISCIPLINARY SOLUTIONS, NEW THINKING AND CO-CREATION We’re excited to announce that the full programme for WSMC 19 is now available online.  The World Social Marketing Conference brings together academics and practitioners from around the world, working to engage citizens and foster positive behaviour change. A record number of submissions have been received this year, and as a result the schedule has been adjusted to accommodate 125 high quality sessions on social marketing and behaviour change theory and practice. The conference will have representatives from 35 countries covering a [...]

Full programme for WSMC 19 is now available online2019-05-18T16:14:16+01:00

ESMA and Lugano Summer School 2019


28th SSPH+ Lugano Summer School in Public Health Policy, Economics and Management will host a special edition on social marketing Lugano, Switzerland - August 26–31, 2019 ESMA in collaboration with the SSPH+ Lugano Summer School will host three courses (one 6-day course and two 3-day courses) and a plenary session on the Tuesday morning, all dedicated to Social Marketing. The Lugano Summer School hosts public health professionals, researchers and graduate students who learn together through mutual exchange in a stimulating and beautiful environment. The Lugano Summer School places health, disease, and health systems thinking under one common framework of coherent [...]

ESMA and Lugano Summer School 20192019-05-18T16:28:14+01:00

6th World Social Marketing Conference


Join us at the 6th World Social Marketing Conference Edinburgh, 4-5 June 2019 We encourage you to join us at what we will be a must attend event for anyone passionate about fostering positive behaviour change. Whether you are tackling public health issues, encouraging community action or trying to make populations happier, healthier, greener or more sustainable the World Social Marketing Conference is a perfect event to share your ideas and network with like-minded professionals form across the globe. The mission of the World Social Marketing Conference is to act as a vehicle to help build a global movement dedicated to [...]

6th World Social Marketing Conference2018-12-17T13:09:16+00:00

WSMC 2019 Exclusive member offer


Don't forget about the exclusive ESMA early bird rate for the World Social Marketing Conference. This is valid only until 31st October 2018. To register at these rates you will require the exclusive registration link which is only available from the members resources area. Please log on to your ESMA member account to access the discount link.              

WSMC 2019 Exclusive member offer2018-10-29T12:30:56+00:00

2018 USF Social Marketing Conference


The 2018 USF Social Marketing Conference aims to equip participants with the tools and techniques to develop effective behaviour change programs and campaigns. Delegates attend from across North America and beyond, finding this conference to be among the best for helpful, down to earth advice and information that they can use to make their programmes a success. The 25th Social Marketing Conference is held 27-30th June 2018 at the Sheraton Sand Key Resort in Clearwater Beach, Florida, US. [button_link url="https://thesocialmarketingconference.org/" target="" style="" title="" class="" id="" onclick=""]Visit the conference website[/button_link]  

2018 USF Social Marketing Conference2018-05-09T16:39:27+01:00

ESMC 2018: New speakers and call for papers


New Speakers Confirmed: ESMC 2018 The planning committee for the 4th European Social Marketing Conference are excited to announce the final line up of keynote speakers for ESMC 2018. Have you ever wondered how Smart Cities are adopting behaviour change approaches or have you ever wanted to know more about the growing network of behavioural insight teams in Europe? Our keynote speakers promise to provide invaluable insights, impart new theories and pass on hard fought lessons from the field. Join us this September in Antwerp for the largest bi-annual gathering of social marketing and behaviour change professionals in Europe. Susan Michie [...]

ESMC 2018: New speakers and call for papers2018-05-09T08:13:46+01:00

ESMC 2018: Early bird deadline 31 March


Don't miss out on reduced registration We encourage you to register your place at ESMC 2018 before midnight GMT on the 31 March. The conference promises to be a fascinating and informative event, packed with networking opportunities, presentations and interactive workshops for social marketing and behaviour change professionals in Europe. Early Registration Rate €295.00: available until 31 March 2018 Conference Full Rate €369.00 applicable after March 2018 Early Bird Association Member rate €260.00: available until 31 March 2018 Available to ESMA, ISMA, SMANA, AASM members (check communications from your Social Marketing Association or contact them for the discount code). Student Rate [...]

ESMC 2018: Early bird deadline 31 March2018-03-29T09:23:05+01:00

ESMC 2018 Warm-up: The Power of Behaviour Change Marketing


The Power of Behaviour Change Marketing Free Event: 27th Feb, Den Bell, Antwerp In preparation for the 4th European Social Marketing Conference (6-7 September 2018, Antwerp) the European Social Marketing Association (ESMA) and City of Antwerp invite you to a special free event to introduce the power of social marketing to create positive, long lasting behaviour change. Enjoy an engaging afternoon of presentations from leading European social marketers, representatives from the city of Antwerp and Belgian social marketing experts. Speakers "An introduction to Social Marketing, why we need it and why it works" Professor Jeff French / ESMA Board Member, CEO [...]

ESMC 2018 Warm-up: The Power of Behaviour Change Marketing2018-02-05T13:36:35+00:00

New iSMA webinar


Messages that Motivate: Leveraging behavioural insights to design powerful social marketing messages March 28/29, 2018 - with Brooke (Sadowsky) Tully (USA) As part of your social marketing strategy, you’ve clarified which behaviour(s) to promote, identified the priority audience(s), and coordinated interventions to make the desired behaviour as viable as possible. Now it’s time to design the messaging strategy. But that’s much easier said than done! This webinar focuses on five key ingredients needed to create powerful marketing messages that motivate your audiences to take action and shift behaviours. These ingredients work together to overcome many of the psychological barriers to behaviour [...]

New iSMA webinar2018-01-27T15:33:09+00:00

New iSMA webinar


From ‘So What?’ to ‘Wow!’ How Co-creation Energises Audience Research January 23, 2018 With Rita Brophy, from Red B/SMS Research (United Kingdom). Rita Brophy, from Red B/SMS Research, UK, will share how embedding co-creation techniques into audience research uncovered the actionable insights used to design two programmes in Dudley, UK. In one, a multi-disciplinary team that included members of the community co-created the strategies, tone and delivery of a campaign to increase acceptability of breastfeeding in public. Post-campaign results showed a significant improvement. In the second program, aimed at increasing uptake in cervical screening, co-creation activities revealed key barriers and enablers, [...]

New iSMA webinar2018-01-15T16:39:21+00:00
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