ESMC 2018 Warm-up: The Power of Behaviour Change Marketing


The Power of Behaviour Change Marketing Free Event: 27th Feb, Den Bell, Antwerp In preparation for the 4th European Social Marketing Conference (6-7 September 2018, Antwerp) the European Social Marketing Association (ESMA) and City of Antwerp invite you to a special free event to introduce the power of social marketing to create positive, long lasting behaviour change. Enjoy an engaging afternoon of presentations from leading European social marketers, representatives from the city of Antwerp and Belgian social marketing experts. Speakers "An introduction to Social Marketing, why we need it and why it works" Professor Jeff French / ESMA Board Member, CEO [...]

ESMC 2018 Warm-up: The Power of Behaviour Change Marketing2018-02-05T13:36:35+00:00

New iSMA webinar


Messages that Motivate: Leveraging behavioural insights to design powerful social marketing messages March 28/29, 2018 - with Brooke (Sadowsky) Tully (USA) As part of your social marketing strategy, you’ve clarified which behaviour(s) to promote, identified the priority audience(s), and coordinated interventions to make the desired behaviour as viable as possible. Now it’s time to design the messaging strategy. But that’s much easier said than done! This webinar focuses on five key ingredients needed to create powerful marketing messages that motivate your audiences to take action and shift behaviours. These ingredients work together to overcome many of the psychological barriers to behaviour [...]

New iSMA webinar2018-01-27T15:33:09+00:00

New iSMA webinar


From ‘So What?’ to ‘Wow!’ How Co-creation Energises Audience Research January 23, 2018 With Rita Brophy, from Red B/SMS Research (United Kingdom). Rita Brophy, from Red B/SMS Research, UK, will share how embedding co-creation techniques into audience research uncovered the actionable insights used to design two programmes in Dudley, UK. In one, a multi-disciplinary team that included members of the community co-created the strategies, tone and delivery of a campaign to increase acceptability of breastfeeding in public. Post-campaign results showed a significant improvement. In the second program, aimed at increasing uptake in cervical screening, co-creation activities revealed key barriers and enablers, [...]

New iSMA webinar2018-01-15T16:39:21+00:00

ESMC 2018 registration now live!


Early Registration for the 4th European Social Marketing Conference (ESMC) 2018 is now live! Early Registration Rate €295.00 available until March 2018 (Conference Full Rate €369.00 applicable after March 2018) Early Bird Association Member rate €260.00 available until March 2018 (ESMA members should contact the European Social Marketing Association or check newsletters for the discount code). Student Rate €195.00 What does your registration include? Full attendance to both plenary days of the conference (6 - 7 September 2018) Access to book one of three optional pre-conference training workshops on the 5 September exclusively available to conference delegates Attendance to the Civic [...]

ESMC 2018 registration now live!2017-12-21T14:07:47+00:00

Call for papers: Macromarketing conference 2018


The call for papers for the Macromarketing conference to be held 10-13 July, 2018, in Leipzig, Germany is now open. The Conference theme is: Change between complexity and simplicity. The deadline for abstracts is 31st January 2018. Tracks include many interesting topics such as: Social marketing practice and macro-marketing reflection; macromarketing and health; ethical consumption in emerging economies; quality of life and wellbeing; ethics, equality and social justice to name only a few. Read more

Call for papers: Macromarketing conference 20182017-11-19T13:16:59+00:00

The 4th European Social Marketing Conference


The 4th European Social Marketing Conference will be taking place in Antwerp, Belgium on 6th and 7th of September 2018, with pre-workshops taking place on the 5th. We're extremely excited to host the conference at such vibrant and diverse European city. The City of Antwerp authority have kindly given their support to the conference, and below Milan Rutten head of Marketing Strategy extends his welcome to the upcoming conference delegation. "As the second largest city in Belgium, Antwerp tackles huge challenges. With more than half a million inhabitants, the second largest port in Europe and 174 nationalities Antwerp is a dynamic [...]

The 4th European Social Marketing Conference2017-10-17T16:49:22+01:00

Social marketing and vaccination acceptance


Suzanne Suggs, Doug Evans and Clarissa Hsu held a session on “Social marketing and vaccination acceptance: Understanding and addressing determinants of behaviours and mechanisms of change in context” at the annual Vaccination behaviour meeting in Annecy, France 25-27 September 2017. This year’s theme was “Vaccine Acceptance Science, Policy, and Practice in a “Post-Fact” World” and was attended by participants from across the world and sectors (industry, government, NGOs, and academia). The WHO Sage Working group on Vaccination Hesitancy suggested that social marketing be used to address vaccination hesitancy. This recommendation, combined with various policies, practices and research evidence on the outcomes [...]

Social marketing and vaccination acceptance2017-10-13T15:57:30+01:00

Reflections on the 5th World Social Marketing Conference


The 5th World Social Marketing Conference assembled 500 scholars, practitioners and policy makers in Washington to explore, discuss and debate social marketing challenges and solutions to the world’s most complex dilemmas, including, but not limited to, sustainability, health and well-being, poverty, violence against women, injustice, and other societal concerns. Participants were invited to submit competitive papers, working papers, or proposals for workshops and special sessions. The Conference was intense showcasing fascinating applications of social marketing and multiple perspectives on behaviour and social change. The programme included 6 keynote sessions, 12 panels, 10 workshops/interactive sessions, 106 papers presentations and 39 posters displayed. [...]

Reflections on the 5th World Social Marketing Conference2017-06-29T22:29:53+01:00

2018 International Social Marketing Conference (ISMC)


The International Social Marketing Conference (ISMC) aims to bring together social change agents from across Australia to share the latest tools & approaches to changing behaviours for societal wellbeing. Learn new insights from industry experts, grow your network & explore emerging technologies. The theme for the conference in 2018 is "Broadening Cultural Horizons in Social Marketing" and the conference will be held from the 15-16 July 2018 in Singapore, with a Doctoral Colloquium on the 17th of July. ISMC 2018 will have a specific emphasis on cross cultural perspectives and delegates will be encouraged to present case studies that highlight the [...]

2018 International Social Marketing Conference (ISMC)2017-06-29T11:42:19+01:00

Agents of Change Summit


The Agents of Change Summit unifies and expands the community of professionals using marketing and technology to change people’s health behaviours for social good. In 2018, the Agents of Change Summit returns to San Diego with new research, case studies, technologies, and insights to help you change health behaviors in your community. #AOCS18 aims to equip professionals with evidence-based strategies proven to cause change and the technological tools to effectively drive health behaviours. Find out more on the event's website

Agents of Change Summit2017-06-28T11:55:27+01:00
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