Help others learn, be the change that matters: 5th World Social Marketing Conference 2017 Call for Papers. Deadline 16 September 2016 The overall conference theme is “Influencing Behaviour for Social Good”. The organising committee would be delighted to receive submissions with a clear Social Marketing perspective focused on any of the following conference tracks. Conference Tracks Promoting global health and well-being Reducing global communicable disease through behavioural influence Reducing crime and poverty and promoting safety and security Global climate change, environment protection and...

Prof. Jeff French represented ESMA at the special two-day Workshop on Behaviour Change and Social Marketing organised by the Association of European Cancer Leagues in Brussels on 23rd and 24th of May 2016. The event was attended by representatives of 18 European countries all dealing with the issues of preventing cancer and promoting its early detection and treatment. Jeff French acted as a keynote speaker and gave the group an introduction to key social marketing concepts and principles as well...

The University of South Florida Social Marketing Conference enters its 24th year with a continued and vigorous commitment to social marketing’s robust capacity to influence complex social problems. While global inequality has lessened somewhat over the past century, more recent times have shown a marked increase in inequality in finances, health, political access, and social mobility. This year’s theme, “Building on the Legacy: Forging New Paths”, looks at these pressing contemporary issues and how the field can lead the way...