The 3rd European Social Marketing Conference report


The 3rd European Social Marketing Conference took place in Espoo, Finland, 22-23 September 2016. The mission of the European Social Marketing Conference is to act as a vehicle to help build a European movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels. We are committed to running the conference at locations around Europe every two years in order to build a truly pan-European community of Social Marketers. The conference brings together practitioners, academics, policy makers, researchers and industry to explore [...]

The 3rd European Social Marketing Conference report2016-12-18T13:50:02+00:00

WSMC 2017 programme and updates


The first programme release for the upcoming 5th World Social Marketing Conference is now available to view and download from the conference website. The release includes: Pre and Post workshop details Full conference timings Plenary and Keynote session details Panel session highlights Download the PDF version of the first programme release here Book your place now! Early bird rates end 31st January. ESMA members benefit from special discounts. Visit the Conference website for more details.

WSMC 2017 programme and updates2016-12-18T13:13:15+00:00

Social Marketing Masterclass, the Netherlands


The European Institute for Brand Management will be hosting a social marketing event. Professor Jeff French, member of the ESMA Board will be delivering a social marketing masterclass. The event will take place on 9th December 2016, at BCN in Rotterdam, Barbizonlaan 25, 2908 MB Capelle a/d IJssel. More information on the Institute’s website

Social Marketing Masterclass, the Netherlands2016-11-27T14:11:39+00:00

ESMA & iSMA webinar


January 31, 2017 Qualification and Professional Standards in the Field(s) of Social Marketing and Behaviour Change with Matthew Wood (Brighton University, UK) and Phillip Holden (Old Royal Naval College, UK) How should qualified Social Marketers and behaviour change agents be recognised? This webinar discusses a proposal for ESMA / iSMA / AASM / SMANA to formally assess and endorse existing qualifications awarded by recognised bodies (e.g. universities) and, where certain criteria are met, to make an additional award such as an ESMA/iSMA/AASM/SMANA certificate or diploma in social marketing. Defining and gaining recognition for the field(s) of social marketing and behaviour change [...]

ESMA & iSMA webinar2016-11-27T13:59:47+00:00

Pro-environmental behaviour change webinar


Join the Energy Saving Trust webinar at 11am on Wednesday 16 November 2016 and hear the headline findings from new research projects on consumer engagement and energy efficiency advice. Presentations will cover research projects from: The Department for Business, Energy and Industrial Strategy (BEIS): how best to engage householders with energy advice when smart meters are installed The Scottish Government with the Energy Saving Trust: a pilot looking at new techniques to get people using their heating controls more effectively Energy Saving Trust findings on how to tailor specific energy advice messages to diverse consumer profiles (from the cross-Europe Natconsumers project) and at [...]

Pro-environmental behaviour change webinar2016-11-07T11:05:08+00:00

ESMC 2016: It’s almost time


Only two weeks left until the ESMC 2016! We hope you will join us for what will be a great social marketing and social change event. Visit the Conference website for latest updates to the programme. A warm welcome to the new members! We are delighted that you decided to join our community. We hope to see all our members in Espoo at the 3rd European Social Marketing Conference. If you are attending the Conference, please come and have a chat with the Board members. Looking forward to seeing you all in Espoo!

ESMC 2016: It’s almost time2016-09-10T11:16:55+01:00

WSMC 2017: paper submissions deadline extended


The World Social Marketing Conference Call for Papers has been extended until 7 October 2016 Due to high interest and requests from the community, the deadline has been moved back from 16 September until 7 October to allow for those tight on time or beginning the academic year to have a greater chance of submitting their work for consideration. The Conference organisers encourage submissions from academics, practitioners, private, NGO and public sector agencies, policy makers, students and all those interested in developing citizen-centric approaches to effective and efficient social programme and policy delivery. Read more on the conference website. Early Bird [...]

WSMC 2017: paper submissions deadline extended2016-09-10T10:38:05+01:00

WSMC 2017 Call for papers


Help others learn, be the change that matters: 5th World Social Marketing Conference 2017 Call for Papers. Deadline 16 September 2016 The overall conference theme is “Influencing Behaviour for Social Good”. The organising committee would be delighted to receive submissions with a clear Social Marketing perspective focused on any of the following conference tracks. Conference Tracks Promoting global health and well-being Reducing global communicable disease through behavioural influence Reducing crime and poverty and promoting safety and security Global climate change, environment protection and sustainability Reducing the impact of substance misuse Increasing return on social policy investment by influencing behaviour Interdisciplinary and cross sector action [...]

WSMC 2017 Call for papers2016-07-09T16:15:12+01:00

Digital Behaviour Change Conference 2017


Save the date for the 3rd Digital Behaviour Change Conference to be held on 22-23 February 2017 in London, UK. World-renowned academic experts will be joining key members of the public health and technology sectors for insightful seminars, panel discussions and more across a variety of topics. Submissions for talks, poster sessions, interactive workshops and technology demonstrations can be submitted beginning with July 2016. More details here.

Digital Behaviour Change Conference 20172016-06-19T13:18:25+01:00

41st Macro-marketing Conference, Dublin, Ireland 2016


Don’t miss the 41st Macro-marketing Conference to be held 13-15 July, in Dublin, Ireland. In addition to the special session on critical social marketing, the Conference tracks include other fascinating topics such as consumer vulnerability; new consumer activism; ethics, equity and social justice; arts and culture; religion in marketing; sustainability; marketization and subalternity; conflict and constructive engagement; consumer culture etc. More details on the conference website.

41st Macro-marketing Conference, Dublin, Ireland 20162016-06-19T13:15:02+01:00
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