January 31, 2017 Qualification and Professional Standards in the Field(s) of Social Marketing and Behaviour Change with Matthew Wood (Brighton University, UK) and Phillip Holden (Old Royal Naval College, UK) How should qualified Social Marketers and behaviour change agents be recognised? This webinar discusses a proposal for ESMA / iSMA / AASM / SMANA to formally assess and endorse existing qualifications awarded by recognised bodies (e.g. universities) and, where certain criteria are met, to make an additional award such as an ESMA/iSMA/AASM/SMANA certificate or diploma in social marketing. Defining and gaining recognition for the field(s) of social marketing and behaviour change [...]
Join the Energy Saving Trust webinar at 11am on Wednesday 16 November 2016 and hear the headline findings from new research projects on consumer engagement and energy efficiency advice. Presentations will cover research projects from: The Department for Business, Energy and Industrial Strategy (BEIS): how best to engage householders with energy advice when smart meters are installed The Scottish Government with the Energy Saving Trust: a pilot looking at new techniques to get people using their heating controls more effectively Energy Saving Trust findings on how to tailor specific energy advice messages to diverse consumer profiles (from the cross-Europe Natconsumers project) and at [...]
Only two weeks left until the ESMC 2016! We hope you will join us for what will be a great social marketing and social change event. Visit the Conference website for latest updates to the programme. A warm welcome to the new members! We are delighted that you decided to join our community. We hope to see all our members in Espoo at the 3rd European Social Marketing Conference. If you are attending the Conference, please come and have a chat with the Board members. Looking forward to seeing you all in Espoo!
The World Social Marketing Conference Call for Papers has been extended until 7 October 2016 Due to high interest and requests from the community, the deadline has been moved back from 16 September until 7 October to allow for those tight on time or beginning the academic year to have a greater chance of submitting their work for consideration. The Conference organisers encourage submissions from academics, practitioners, private, NGO and public sector agencies, policy makers, students and all those interested in developing citizen-centric approaches to effective and efficient social programme and policy delivery. Read more on the conference website. Early Bird [...]
Help others learn, be the change that matters: 5th World Social Marketing Conference 2017 Call for Papers. Deadline 16 September 2016 The overall conference theme is “Influencing Behaviour for Social Good”. The organising committee would be delighted to receive submissions with a clear Social Marketing perspective focused on any of the following conference tracks. Conference Tracks Promoting global health and well-being Reducing global communicable disease through behavioural influence Reducing crime and poverty and promoting safety and security Global climate change, environment protection and sustainability Reducing the impact of substance misuse Increasing return on social policy investment by influencing behaviour Interdisciplinary and cross sector action [...]
Save the date for the 3rd Digital Behaviour Change Conference to be held on 22-23 February 2017 in London, UK. World-renowned academic experts will be joining key members of the public health and technology sectors for insightful seminars, panel discussions and more across a variety of topics. Submissions for talks, poster sessions, interactive workshops and technology demonstrations can be submitted beginning with July 2016. More details here.
Don’t miss the 41st Macro-marketing Conference to be held 13-15 July, in Dublin, Ireland. In addition to the special session on critical social marketing, the Conference tracks include other fascinating topics such as consumer vulnerability; new consumer activism; ethics, equity and social justice; arts and culture; religion in marketing; sustainability; marketization and subalternity; conflict and constructive engagement; consumer culture etc. More details on the conference website.
Prof. Jeff French represented ESMA at the special two-day Workshop on Behaviour Change and Social Marketing organised by the Association of European Cancer Leagues in Brussels on 23rd and 24th of May 2016. The event was attended by representatives of 18 European countries all dealing with the issues of preventing cancer and promoting its early detection and treatment. Jeff French acted as a keynote speaker and gave the group an introduction to key social marketing concepts and principles as well as examples of how these can be used to enhance cancer prevention and early detection programmes. The session was positively evaluated [...]
The University of South Florida Social Marketing Conference enters its 24th year with a continued and vigorous commitment to social marketing’s robust capacity to influence complex social problems. While global inequality has lessened somewhat over the past century, more recent times have shown a marked increase in inequality in finances, health, political access, and social mobility. This year’s theme, “Building on the Legacy: Forging New Paths”, looks at these pressing contemporary issues and how the field can lead the way in creating new solutions. Never has it been clearer that reducing disparities requires social marketers to draw on all the available [...]
Please join the Behaviour Change CoP and the Social Protection and Labour Global Practice for: The role of strategic social marketing in public policy Thursday , May 19 | 12:30 pm – 2 pm | World Bank J Building, Room 701, 1818 H St NW Washington DC 20433 *Lunch will be served “Social marketing” shares a similarly rigorous approach to commercial marketing – applying a set of evidence and experience-based concepts, but with the aim of influencing behaviours in a way that they will benefit individuals, communities and the greater social good. At this lunchtime event with Prof. Jeff French you [...]