ESMC 2022 Proceedings Book
ESMA2023-05-31T21:24:00+01:00Proceedings Book of The 5th European Social Marketing Conference, Thessaloniki, Greece 22-24 June 2022.
iSMA Social Marketing Brand Platform
Boris Chapoton2022-10-28T21:49:20+01:00iSMA Social Marketing Brand Platform The iSMA board approved the brand platform for social marketing. The purpose of the brand platform is to bring consistency to how we all talk about and promote social marketing. More consistent messaging will, we believe, help to build more understanding and trust in social marketing. We encourage you to use the brand platform by incorporating the terminology into your materials, your websites and in presentations as you see fit. If you have any questions regarding the platform, please feel free to reach out to Jeff French or the members [...]
Consultation on the statement of ethics
Boris Chapoton2022-10-27T09:56:53+01:00Consultation on the statement of ethics Your input is needed to review the statement of ethics for social marketing. The International Social Marketing Association (iSMA) adopted this Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. The statement is intended to promote conscious engagement with diverse ethical issues arising in social marketing work. Access the statement through the button below and please send your views to to the ethics working committee chair, Krzysztof Kubacki: Krzysztof [dot] kubacki [at] plymouth [...]
New course: Key Concepts of Social Marketing
Boris Chapoton2022-10-04T11:26:15+01:00Key Concepts of Social Marketing Course now available in English, Italian and Spanish New course languages coming soon: Portuguese, Hindi and Greek The iSMA, ESMA and other affiliated global social marketing associations have identified a need for a short, high quality, low-cost introduction to Social Marketing course that reflects both iSMA and affiliated associations endorsed concepts of social marketing and how they can be applied in a global context. The course is delivered as a set of high-quality recorded presenter inputs combined self-assessment exercises and summative live Q&A session. The course is built around taught sessions covering: [...]
European Social Marketing Conference 2022: Back from Greece
Boris Chapoton2022-07-29T21:52:28+01:00European Social Marketing Conference 2022Back from Greece Jeff French (ESMA Board Member): Before going to ESMC I was aware that I have very much missed face to face interacting with social marketers over the last couple of years, however I did not realise how much I have missed it until I got there. It was fantastic to catch up with friend and acquaintances at the event and meet new academics and practitioners from across Europe and further afield. I had the privilege of sitting in on a lot of very thought provoking workshops and the keynotes [...]
European Social Marketing Conference: June 2022
John Landels2022-03-31T07:40:57+01:00European Social Marketing ConferenceFinal Call for Papers The next European Social Marketing Conference will be held between June 22-24 in Thessaloniki, Greece. The theme of the conference is “PEOPLE, PLANET, SYSTEMS AND SOLUTIONS”: ADDRESSING WICKED PROBLEMS IN A RAPIDLY CHANGING WORLD. If you have a great case study, piece of research or on-going project you want to share with the behaviour change community, then we encourage you to submit an abstract to the conference. Are you trying to change behaviours for the better and using marketing or communication as a part of that? If yes then we [...]
The new 2022 ESMA membership certificate
John Landels2022-03-31T07:42:00+01:00The new 2022 ESMA membership certificate is now available A very happy New Year to from the ESMA Board. If you are a member of ESMA, you can now request an electronic membership certificate. If you would like one, please use the Contact Us function on the website to get in touch. […]
Key Concepts in Social Marketing Certificate Launched
John Landels2022-03-31T07:42:10+01:00Key Concepts in Social Marketing CertificateNew Course Launched The iSMA, ESMA and other affiliated global social marketing associations have launched this short, high quality, low-cost introduction to Social Marketing course that reflects their endorsed concepts of social marketing and their application in a global context. The course is presented by Professor Jeff French, Sarah Cork from Brilliant Futures and University of Brighton and John Landels from the UK’s National Social Marketing Centre. The course is delivered as a set of high quality recorded presenter inputs combined with live Q&A sessions. The three sessions cover: Why Citizen-centric [...]
ESMA Board Elections: Results
John Landels2022-03-31T07:42:15+01:00ESMA Board Elections: October 2021 Results Following the recent election, ESMA is delighted to announce that Thomas Anker (UK), Beatriz Casais (Portugal), Giuseppe Fattori (Italy) and Carla Rodriguez-Sanchez (Spain) have been elected to the Board. Congratulations to all four new board members and we look forward to their contribution to developing the work of ESMA. The Board also want to say a big thank you to the four unsuccessful candidates and hope that they can find other ways of serving ESMA over the next few years. Thank you also to all the members who participated [...]
A Tribute: Lynne Eagle
John Landels2022-03-31T07:42:19+01:00A Tribute: Lynne Eagle It is with sadness that we would like to inform colleagues that Lynne Eagle has died in hospital in her native New Zealand after a short illness. We know that the many thousands of people in the Social Marketing and wider marketing community will share our sense of profound loss of a highly valued, scholar, colleague and friend. Please click on the document below to read a tribute to Lynne by Prof Jeff French, President of iSMA. A tribute to Lynne Eagle