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Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social Marketing

2021-04-08T17:12:20+01:00

Demand Creation for COVID-19 Vaccination Overcoming Vaccine Hesitancy through Social Marketing A timely paper on using social marketing to generate vaccine demand and fight vaccine hesitancy. The authors, experienced social marketers, Prof William Douglas Evans and Prof Jeff French focus on key elements including supply side confidence, vaccine brand promotion strategy, service marketing as it relates to vaccine distribution, and competition strategy. The paper also makes recommendations about factors that need to be considered in relation to vaccine delivery services and systems that, if done badly, may reduce uptake or result in the creation of more vaccine hesitancy. [...]

Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social Marketing2021-04-08T17:12:20+01:00

UK National Occupational Standards for Social Marketing Practice (updated)

2021-01-12T15:51:44+00:00

UK National Occupational Standards for Social Marketing Practice (updated) The National Occupational Standards system in the UK is a government supported process for setting out what knowledge and skills professionals working in Social Marketing should be able to demonstrate. The standards can be used to develop job descriptions, assess candidates and agencies competence, inform the content of professional training and academic courses.The first iteration of these standards was published in 2010. As was the case with the first iteration there has been a process of consultation over the last 18 months to examine and update the standards as necessary based [...]

UK National Occupational Standards for Social Marketing Practice (updated)2021-01-12T15:51:44+00:00

ESMA Appoints Data Protection Officer

2021-01-12T15:40:17+00:00

ESMA Appoints Data Protection Officer ESMA has appointed Mike Wooderson as Data Protection Officer. Mike is an experienced Information security and compliance specialist. Mike has over 25 years of experience in information security, data protection and will advise us and make sure we comply with global privacy regulations such as GDPR. We welcome Mike to the team and know he would be happy to help with your compliance issues. I am very pleased to be part of the ESMA team and thank the board for asking me to join. My background is as a Managing [...]

ESMA Appoints Data Protection Officer2021-01-12T15:40:17+00:00

The SSPH+ Summer School (online edition)

2020-09-15T15:48:22+01:00

The SSPH+ Summer School First Ever Online Edition: 24 - 29 August, 2020 The first ever online edition of the SSPH+ Summer School in Public Health Policy, Economics, and Management started today, Monday, 24th August. The re-launched program includes several innovations in course structure, length, and credits as well as 10 plenary lectures, all streamed live on zoom and You Tube. Plenaries are all open to the public and free of charge. Monday - Friday 9.00 - 10.00 and 17.00 - 18.00 (CET) Access the Plenary lecture series

The SSPH+ Summer School (online edition)2020-09-15T15:48:22+01:00

Emerging from COVID-19 lockdown: advice for change agents

2020-09-15T15:31:58+01:00

Emerging from COVID-19 lockdown: advice for change agents by Social Marketing @ Griffith As Australia, and many other parts of the world start to emerge from lockdown, Social Marketing @ Griffith asked social marketing thought leader Professor Jeff French for his opinion on what behavioural strategies are needed for the phases ahead. Jeff is one of the ESMA founder, the CEO of Strategic Social Marketing and a Professor of Social Marketing at Brighton University Business School in the UK, and he shared his advice for governments and change agents for the next phases of the COVID-19 pandemic. [...]

Emerging from COVID-19 lockdown: advice for change agents2020-09-15T15:31:58+01:00

Free webinar with Jeff French on creating personal and social value through Social Marketing

2020-09-15T15:01:22+01:00

Creating Personal and Social Value through Social Marketing Free webinar with Jeff French, 19th March 2020 Don't miss the International Social Marketing Association's next webinar, Creating Personal and Social Value through Social Marketing, with Professor Jeff French. This iSMA webinar is free to all. Speaker: Professor Jeff French PhD, MBA, MSc, DipHE, BA, Cert.Ed. CEO, Strategic Social Marketing & Professor of Social Marketing, Brighton University Business School UK This webinar will explore why value creation sits at the core of effective, efficient and ethical Social Marketing theory and practice. Professor French will make the case that Social Marketing [...]

Free webinar with Jeff French on creating personal and social value through Social Marketing2020-09-15T15:01:22+01:00

WSMC 2019 Exclusive member offer

2018-10-29T12:30:56+00:00

Don't forget about the exclusive ESMA early bird rate for the World Social Marketing Conference. This is valid only until 31st October 2018. To register at these rates you will require the exclusive registration link which is only available from the members resources area. Please log on to your ESMA member account to access the discount link.              

WSMC 2019 Exclusive member offer2018-10-29T12:30:56+00:00

ESMC 2018: Early bird deadline 31 March

2018-03-29T09:23:05+01:00

Don't miss out on reduced registration We encourage you to register your place at ESMC 2018 before midnight GMT on the 31 March. The conference promises to be a fascinating and informative event, packed with networking opportunities, presentations and interactive workshops for social marketing and behaviour change professionals in Europe. Early Registration Rate €295.00: available until 31 March 2018 Conference Full Rate €369.00 applicable after March 2018 Early Bird Association Member rate €260.00: available until 31 March 2018 Available to ESMA, ISMA, SMANA, AASM members (check communications from your Social Marketing Association or contact them for the discount code). Student Rate [...]

ESMC 2018: Early bird deadline 31 March2018-03-29T09:23:05+01:00

Welcome new board members

2018-01-27T15:24:10+00:00

The ESMA community would like to welcome its newest board members. Please give a big welcome to Rita Brophy, Nadina Luca and Diogo Veríssimo. Rita Brophy I am a social marketing professional specialising in strategic research, development and training to inform, design and deliver user-centred behavioural change programmes. A passionate advocate of the benefits of embedding social marketing in social policy, I travel into the heart of communities in order to fully engage with people from various target audiences to identify their situations, hopes and aspirations and work with them to create public-centred services that meet their needs. Nadina Luca I [...]

Welcome new board members2018-01-27T15:24:10+00:00

Dr. Carol Bryant’s career of improving lives through social marketing

2017-10-13T16:26:02+01:00

From founding social marketing as a focus area at USF to spearheading a seminal program promoting breastfeeding among the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) clients, Dr. Carol Bryant has dedicated more than 30 years to a career focused on improving lives. Carol Bryant, Distinguished University Health Professor in the USF College of Public Health’s Department of Community and Family Health and former director of the Florida Prevention Research Center—a centre she played a vital role in establishing—retired in August with emeritus professor status. "It’s a little scary after working so hard for so long and being [...]

Dr. Carol Bryant’s career of improving lives through social marketing2017-10-13T16:26:02+01:00
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