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iSMA Social Marketing Brand Platform

2022-10-28T21:49:20+01:00

iSMA Social Marketing Brand Platform The iSMA board approved the brand platform for social marketing. The purpose of the brand platform is to bring consistency to how we all talk about and promote social marketing. More consistent messaging will, we believe, help to build more understanding and trust in social marketing. We encourage you to use the brand platform by incorporating the terminology into your materials, your websites and in presentations as you see fit. If you have any questions regarding the platform, please feel free to reach out to Jeff French or the members [...]

iSMA Social Marketing Brand Platform2022-10-28T21:49:20+01:00

Consultation on the statement of ethics

2022-10-27T09:56:53+01:00

Consultation on the statement of ethics Your input is needed to review the statement of ethics for social marketing. The International Social Marketing Association (iSMA) adopted this Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. The statement is intended to promote conscious engagement with diverse ethical issues arising in social marketing work. Access the statement through the button below and please send your views to to the ethics working committee chair, Krzysztof Kubacki: Krzysztof [dot] kubacki [at] plymouth [...]

Consultation on the statement of ethics2022-10-27T09:56:53+01:00

New course: Key Concepts of Social Marketing

2022-10-04T11:26:15+01:00

Key Concepts of Social Marketing Course now available in English, Italian and Spanish New course languages coming soon: Portuguese, Hindi and Greek The iSMA, ESMA and other affiliated global social marketing associations have identified a need for a short, high quality, low-cost introduction to Social Marketing course that reflects both iSMA and affiliated associations endorsed concepts of social marketing and how they can be applied in a global context. The course is delivered as a set of high-quality recorded presenter inputs combined self-assessment exercises and summative live Q&A session. The course is built around  taught sessions covering: [...]

New course: Key Concepts of Social Marketing2022-10-04T11:26:15+01:00

European Social Marketing Conference 2022: Back from Greece

2022-07-29T21:52:28+01:00

European Social Marketing Conference 2022Back from Greece Jeff French (ESMA Board Member): Before going to ESMC I was aware that I have very much missed face to face interacting with social marketers over the last couple of years, however I did not realise how much I have missed it until I got there. It was fantastic to catch up with friend and acquaintances at the event and meet new academics and practitioners from across Europe and further afield. I had the privilege of sitting in on a lot of very thought provoking workshops and the keynotes [...]

European Social Marketing Conference 2022: Back from Greece2022-07-29T21:52:28+01:00

European Social Marketing Conference: June 2022

2022-03-31T07:40:57+01:00

European Social Marketing ConferenceFinal Call for Papers The next European Social Marketing Conference will be held between June 22-24 in Thessaloniki, Greece. The theme of the conference is “PEOPLE, PLANET, SYSTEMS AND SOLUTIONS”: ADDRESSING WICKED PROBLEMS IN A RAPIDLY CHANGING WORLD. If you have a great case study, piece of research or on-going project you want to share with the behaviour change community, then we encourage you to submit an abstract to the conference. Are you trying to change behaviours for the better and using marketing or communication as a part of that? If yes then we [...]

European Social Marketing Conference: June 20222022-03-31T07:40:57+01:00

Key Concepts in Social Marketing Certificate Launched

2022-03-31T07:42:10+01:00

Key Concepts in Social Marketing CertificateNew Course Launched The iSMA, ESMA and other affiliated global social marketing associations have launched this short, high quality, low-cost introduction to Social Marketing course that reflects their endorsed concepts of social marketing and their application in a global context. The course is presented by Professor Jeff French, Sarah Cork from Brilliant Futures and University of Brighton and John Landels from the UK’s National Social Marketing Centre. The course is delivered as a set of high quality recorded presenter inputs combined with live Q&A sessions. The three sessions cover: Why Citizen-centric [...]

Key Concepts in Social Marketing Certificate Launched2022-03-31T07:42:10+01:00
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