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European Social Marketing Conference: June 2022

2022-03-31T07:40:57+01:00

European Social Marketing ConferenceFinal Call for Papers The next European Social Marketing Conference will be held between June 22-24 in Thessaloniki, Greece. The theme of the conference is “PEOPLE, PLANET, SYSTEMS AND SOLUTIONS”: ADDRESSING WICKED PROBLEMS IN A RAPIDLY CHANGING WORLD. If you have a great case study, piece of research or on-going project you want to share with the behaviour change community, then we encourage you to submit an abstract to the conference. Are you trying to change behaviours for the better and using marketing or communication as a part of that? If yes then we [...]

European Social Marketing Conference: June 20222022-03-31T07:40:57+01:00

Key Concepts in Social Marketing Certificate Launched

2022-03-31T07:42:10+01:00

Key Concepts in Social Marketing CertificateNew Course Launched The iSMA, ESMA and other affiliated global social marketing associations have launched this short, high quality, low-cost introduction to Social Marketing course that reflects their endorsed concepts of social marketing and their application in a global context. The course is presented by Professor Jeff French, Sarah Cork from Brilliant Futures and University of Brighton and John Landels from the UK’s National Social Marketing Centre. The course is delivered as a set of high quality recorded presenter inputs combined with live Q&A sessions. The three sessions cover: Why Citizen-centric [...]

Key Concepts in Social Marketing Certificate Launched2022-03-31T07:42:10+01:00

ESMA Board Elections: Results

2022-03-31T07:42:15+01:00

ESMA Board Elections: October 2021 Results Following the recent election, ESMA is delighted to announce that Thomas Anker (UK), Beatriz Casais (Portugal), Giuseppe Fattori (Italy) and Carla Rodriguez-Sanchez (Spain) have been elected to the Board. Congratulations to all four new board members and we look forward to their contribution to developing the work of ESMA. The Board also want to say a big thank you to the four unsuccessful candidates and hope that they can find other ways of serving ESMA over the next few years. Thank you also to all the members who participated [...]

ESMA Board Elections: Results2022-03-31T07:42:15+01:00

A Tribute: Lynne Eagle

2022-03-31T07:42:19+01:00

A Tribute: Lynne Eagle It is with sadness that we would like to inform colleagues that Lynne Eagle has died in hospital in her native New Zealand after a short illness. We know that the many thousands of people in the Social Marketing and wider marketing community will share our sense of profound loss of a highly valued, scholar, colleague and friend. Please click on the document below to read a tribute to Lynne by Prof Jeff French, President of iSMA. A tribute to Lynne Eagle

A Tribute: Lynne Eagle2022-03-31T07:42:19+01:00

ESMA Board Elections: Update 12th October

2022-03-31T07:42:28+01:00

ESMA Board Elections: October 2021 (Updated on 12th October) Voting is now open Update on 12th October: Voting emails have now been sent out to all ESMA members. Please vote as soon as possible, but no later than midnight on Sunday 24th October.  The Board of ESMA is pleased to announce that we have received 8 applications for the 4 additional Board members that we are currently seeking. Therefore, there be an election to appoint the new Board members.  We encourage all ESMA members to participate in this election.  Personal statements and CVs for each [...]

ESMA Board Elections: Update 12th October2022-03-31T07:42:28+01:00

New Online Course: Key Concepts in Social Marketing Certificate

2022-03-31T07:42:33+01:00

New Course: Key Concepts in Social Marketing CertificateComing in November 2021 The iSMA, ESMA and other affiliated global social marketing associations have identified a need for a short, high quality, low-cost introduction to Social Marketing course that reflects their endorsed concepts of social marketing and their application in a global context. The course is presented by Professor Jeff French, Sarah Cork from Brilliant Futures and University of Brighton and John Landels from the UK’s National Social Marketing Centre. The course will be delivered as a set of high quality recorded presenter inputs combined with live Q&A [...]

New Online Course: Key Concepts in Social Marketing Certificate2022-03-31T07:42:33+01:00

News from ESMA’s National Reps Summer 2021

2021-07-12T10:22:56+01:00

News from the National Reps Summer 2021 ESMA is fortunate to have national representatives who keep us in touch with social marketing developments in a range of European countries. In France (rep: Patricia Gurviez), the new Institut de Marketing Social (IMS) was formally launched in January 2021 with over 500 delegates signing up to participate in the launch webinar. Check out their new website at www.institutdumarketingsocial.org to learn more about their ambitions for expanding social marketing within France. In Greece (rep: Leo Skereletopolous), the new Social Marketing & Behaviour Change Institute of Greece has just been [...]

News from ESMA’s National Reps Summer 20212021-07-12T10:22:56+01:00

Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social Marketing

2021-04-08T17:12:20+01:00

Demand Creation for COVID-19 Vaccination Overcoming Vaccine Hesitancy through Social Marketing A timely paper on using social marketing to generate vaccine demand and fight vaccine hesitancy. The authors, experienced social marketers, Prof William Douglas Evans and Prof Jeff French focus on key elements including supply side confidence, vaccine brand promotion strategy, service marketing as it relates to vaccine distribution, and competition strategy. The paper also makes recommendations about factors that need to be considered in relation to vaccine delivery services and systems that, if done badly, may reduce uptake or result in the creation of more vaccine hesitancy. [...]

Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social Marketing2021-04-08T17:12:20+01:00

UK National Occupational Standards for Social Marketing Practice (updated)

2021-01-12T15:51:44+00:00

UK National Occupational Standards for Social Marketing Practice (updated) The National Occupational Standards system in the UK is a government supported process for setting out what knowledge and skills professionals working in Social Marketing should be able to demonstrate. The standards can be used to develop job descriptions, assess candidates and agencies competence, inform the content of professional training and academic courses.The first iteration of these standards was published in 2010. As was the case with the first iteration there has been a process of consultation over the last 18 months to examine and update the standards as necessary based [...]

UK National Occupational Standards for Social Marketing Practice (updated)2021-01-12T15:51:44+00:00
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