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A Tribute: Lynne Eagle

2021-10-10T17:25:09+01:00

A Tribute: Lynne Eagle It is with sadness that we would like to inform colleagues that Lynne Eagle has died in hospital in her native New Zealand after a short illness. We know that the many thousands of people in the Social Marketing and wider marketing community will share our sense of profound loss of a highly valued, scholar, colleague and friend. Please click on the document below to read a tribute to Lynne by Prof Jeff French, President of iSMA. A tribute to Lynne Eagle

A Tribute: Lynne Eagle2021-10-10T17:25:09+01:00

ESMA Board Elections: Update 12th October

2021-10-12T22:44:17+01:00

ESMA Board Elections: October 2021 (Updated on 12th October) Voting is now open Update on 12th October: Voting emails have now been sent out to all ESMA members. Please vote as soon as possible, but no later than midnight on Sunday 24th October.  The Board of ESMA is pleased to announce that we have received 8 applications for the 4 additional Board members that we are currently seeking. Therefore, there be an election to appoint the new Board members.  We encourage all ESMA members to participate in this election.  Personal statements and CVs for each [...]

ESMA Board Elections: Update 12th October2021-10-12T22:44:17+01:00

New Online Course: Key Concepts in Social Marketing Certificate

2021-09-16T17:37:52+01:00

New Course: Key Concepts in Social Marketing CertificateComing in September 2021 The iSMA, ESMA and other affiliated global social marketing associations have identified a need for a short, high quality, low-cost introduction to Social Marketing course that reflects their endorsed concepts of social marketing and their application in a global context. The course is presented by Professor Jeff French, Sarah Cork from Brilliant Futures and University of Brighton and John Landels from the UK’s National Social Marketing Centre. The course will be delivered as a set of high quality recorded presenter inputs combined with live Q&A [...]

New Online Course: Key Concepts in Social Marketing Certificate2021-09-16T17:37:52+01:00

News from ESMA’s National Reps Summer 2021

2021-07-12T10:22:56+01:00

News from the National Reps Summer 2021 ESMA is fortunate to have national representatives who keep us in touch with social marketing developments in a range of European countries. In France (rep: Patricia Gurviez), the new Institut de Marketing Social (IMS) was formally launched in January 2021 with over 500 delegates signing up to participate in the launch webinar. Check out their new website at www.institutdumarketingsocial.org to learn more about their ambitions for expanding social marketing within France. In Greece (rep: Leo Skereletopolous), the new Social Marketing & Behaviour Change Institute of Greece has just been [...]

News from ESMA’s National Reps Summer 20212021-07-12T10:22:56+01:00

Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social Marketing

2021-04-08T17:12:20+01:00

Demand Creation for COVID-19 Vaccination Overcoming Vaccine Hesitancy through Social Marketing A timely paper on using social marketing to generate vaccine demand and fight vaccine hesitancy. The authors, experienced social marketers, Prof William Douglas Evans and Prof Jeff French focus on key elements including supply side confidence, vaccine brand promotion strategy, service marketing as it relates to vaccine distribution, and competition strategy. The paper also makes recommendations about factors that need to be considered in relation to vaccine delivery services and systems that, if done badly, may reduce uptake or result in the creation of more vaccine hesitancy. [...]

Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social Marketing2021-04-08T17:12:20+01:00

UK National Occupational Standards for Social Marketing Practice (updated)

2021-01-12T15:51:44+00:00

UK National Occupational Standards for Social Marketing Practice (updated) The National Occupational Standards system in the UK is a government supported process for setting out what knowledge and skills professionals working in Social Marketing should be able to demonstrate. The standards can be used to develop job descriptions, assess candidates and agencies competence, inform the content of professional training and academic courses.The first iteration of these standards was published in 2010. As was the case with the first iteration there has been a process of consultation over the last 18 months to examine and update the standards as necessary based [...]

UK National Occupational Standards for Social Marketing Practice (updated)2021-01-12T15:51:44+00:00

ESMA Appoints Data Protection Officer

2021-01-12T15:40:17+00:00

ESMA Appoints Data Protection Officer ESMA has appointed Mike Wooderson as Data Protection Officer. Mike is an experienced Information security and compliance specialist. Mike has over 25 years of experience in information security, data protection and will advise us and make sure we comply with global privacy regulations such as GDPR. We welcome Mike to the team and know he would be happy to help with your compliance issues. I am very pleased to be part of the ESMA team and thank the board for asking me to join. My background is as a Managing [...]

ESMA Appoints Data Protection Officer2021-01-12T15:40:17+00:00

The SSPH+ Summer School (online edition)

2020-09-15T15:48:22+01:00

The SSPH+ Summer School First Ever Online Edition: 24 - 29 August, 2020 The first ever online edition of the SSPH+ Summer School in Public Health Policy, Economics, and Management started today, Monday, 24th August. The re-launched program includes several innovations in course structure, length, and credits as well as 10 plenary lectures, all streamed live on zoom and You Tube. Plenaries are all open to the public and free of charge. Monday - Friday 9.00 - 10.00 and 17.00 - 18.00 (CET) Access the Plenary lecture series

The SSPH+ Summer School (online edition)2020-09-15T15:48:22+01:00

Emerging from COVID-19 lockdown: advice for change agents

2020-09-15T15:31:58+01:00

Emerging from COVID-19 lockdown: advice for change agents by Social Marketing @ Griffith As Australia, and many other parts of the world start to emerge from lockdown, Social Marketing @ Griffith asked social marketing thought leader Professor Jeff French for his opinion on what behavioural strategies are needed for the phases ahead. Jeff is one of the ESMA founder, the CEO of Strategic Social Marketing and a Professor of Social Marketing at Brighton University Business School in the UK, and he shared his advice for governments and change agents for the next phases of the COVID-19 pandemic. [...]

Emerging from COVID-19 lockdown: advice for change agents2020-09-15T15:31:58+01:00

Free webinar with Jeff French on creating personal and social value through Social Marketing

2020-09-15T15:01:22+01:00

Creating Personal and Social Value through Social Marketing Free webinar with Jeff French, 19th March 2020 Don't miss the International Social Marketing Association's next webinar, Creating Personal and Social Value through Social Marketing, with Professor Jeff French. This iSMA webinar is free to all. Speaker: Professor Jeff French PhD, MBA, MSc, DipHE, BA, Cert.Ed. CEO, Strategic Social Marketing & Professor of Social Marketing, Brighton University Business School UK This webinar will explore why value creation sits at the core of effective, efficient and ethical Social Marketing theory and practice. Professor French will make the case that Social Marketing [...]

Free webinar with Jeff French on creating personal and social value through Social Marketing2020-09-15T15:01:22+01:00
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