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Don’t miss the European Social Marketing Conference, 25-26 September

2014-09-19T23:51:18+01:00

The European Social Marketing Conference in Rotterdam is fast approaching, and delegate places are selling fast. Keynote speakers include: Rene Kural, The Royal Danish Academy of Fine Arts Lejo van der Heiden, Ministry of Health, Netherlands Ed Mayo, Secretary General, Co-operatives UK Prof. Dr Arie Dijkstra, University of Groningen, Netherlands Other highlights include: The challenges of marketing social marketing Resolving some of the big unresolved ethical and technical questions in Social Marketing 2 pre-conference sessions 17 seminars Drinks reception for all delegates in Rotterdam City Hall Have a look at the full programme. Registrations are now limited and will be handled [...]

Don’t miss the European Social Marketing Conference, 25-26 September2014-09-19T23:51:18+01:00

World Social Marketing Conference Call for papers submission website open now

2014-08-31T22:45:46+01:00

CALL FOR PAPERS SUBMISSION WEBSITE NOW LIVE The organising committee for the World Social Marketing Conference are delighted to announce the opening of the call for papers submission website.  Being held in Australia for the first time in 2015, the World conference offers a truly unique opportunity for social marketers to network and share knowledge with a global audience of social marketing academics and practitioners from the public, private and third sectors. Full  guidelines and a link to the submissions website are available from the conference website .

World Social Marketing Conference Call for papers submission website open now2014-08-31T22:45:46+01:00

European Social Marketing Conference, September 25-26, Rotterdam – book now

2014-08-13T10:44:48+01:00

Practitioners, academics and policy makers working in the area of behaviour and social change will come together in September 2014 for the 2nd European Social Marketing Conference in Rotterdam. This intensive two-day event will focus on showcasing examples of good practice and debating how social marketing can be further developed in Europe. From new media to behavioural economics, you will hear from experts on new theories and approaches and a wide range of social marketing applications in the public health and sustainability areas. Attention will also be given to the challenges posed by funding cuts in many parts of Europe. The [...]

European Social Marketing Conference, September 25-26, Rotterdam – book now2014-08-13T10:44:48+01:00

European Social Marketing Conference – book now – two weeks left for Early Bird Rate

2014-07-17T16:47:45+01:00

Social Marketing practitioners academics and policy makers will come together in September 2014 for the 2nd European Social Marketing Conference in Rotterdam. The conference will bring together specialist practitioners from the private, public and NGO sectors together with academics, policy makers and researchers interested in applying marketing to social programmes. This year the focus will be on showcasing examples of good practice and debating how social marketing can be further developed in Europe. It will also explore the value that social marketing adds to the development and delivery of social programmes and its contribution to cost effectiveness and value for money. [...]

European Social Marketing Conference – book now – two weeks left for Early Bird Rate2014-07-17T16:47:45+01:00

SMQ: Call for Papers “Corporate Social Marketing”

2014-06-18T16:43:17+01:00

Special Issue – March 2016 Deadline: 30 June 2015 - Guest Editors: Nancy Lee and Sameer Deshpande Social Marketing Quarterly (SMQ) will be investigating the practice of corporate social marketing (CSM) in an upcoming special issue. Kotler, Hessekiel, and Lee (2012) define CSM as an activity that “uses business resources to develop and/or implement a behavior change campaign intended to improve public health, safety, the environment, or community well-being” (pp. 111). According to the authors, in a CSM initiative, “behavior change is always the focus and the intended outcome.” Examples of CSM include UK Anglian Water promoting disposal of kitchen oils, food [...]

SMQ: Call for Papers “Corporate Social Marketing”2014-06-18T16:43:17+01:00

Webinar 14 May: Using Social Marketing to influence social strategy, time to play with the big girls and boys!

2014-05-08T20:42:41+01:00

On May 14, 2014, ESMA's Jeff French will be presenting an International Social Marketing Association webinar: Using Social Marketing to influence social strategy, time to play with the big girls and boys! This 60 minute webinar wil be presented twice, 11:30am (British Summer Time/UTC+1) and 5pm Registration: www.i-socialmarketing.org/webinars Too often Social Marketing is seen as a third order function that is only considered after key policy decisions and strategy has been agreed. Social Marketers need to be at the top policy and strategy development table when social interventions are being conceived if they are to be designed optimally. This webinar will [...]

Webinar 14 May: Using Social Marketing to influence social strategy, time to play with the big girls and boys!2014-05-08T20:42:41+01:00

European Social Marketing Conference 2014 – Call for abstracts

2014-04-04T16:24:05+01:00

The European Social Marketing Conference planning committee invites submissions to be considered for oral and poster presentation. Original manuscripts and special topic sessions are sought for presentation at the conference. In an effort to accommodate all high quality manuscripts, there is no specific social marketing theme. All manuscripts will be blind peer reviewed. The submission deadline is June 20, 2014. Submit all documents by email to euro@wsmconference.com Abstracts should demonstrate the application of social marketing in promoting social good. They may describe policy change, field case studies, technical innovation, innovative research, teaching approaches or theoretical advancements. Of particular interest are submissions related [...]

European Social Marketing Conference 2014 – Call for abstracts2014-04-04T16:24:05+01:00

6th National Social Marketing Conference in Ireland – NUI Galway, April 16th 2014

2014-03-10T20:34:41+00:00

Recognising empowered citizens and communities can bring about change in the way we live and the environments we design, this 6th National Social Marketing Conference brings world renowned social marketing experts, Professor Gerard Hastings, UK and Professor Rebekah Russell-Bennett, Australia, together with researchers and leaders in behavioural change, in the public and voluntary sectors. Early bird registration until 1st April, so book your place fast! Download a conference leaflet for more information or go straight to www.conference.ie and follow the link to Citizen and Community Change 6th National Social Marketing Conference 2014 to book your place.

6th National Social Marketing Conference in Ireland – NUI Galway, April 16th 20142014-03-10T20:34:41+00:00

Remembering Sue Peattie – 1957-2013

2013-12-16T13:54:31+00:00

The loss of Sue Peattie is hard to put into words. Our deepest sympathies and thoughts go to Sue's Family at this difficult time. Sue was a driver and innovator of Social Marketing research and practice. She did great work to help create more fair product exchanges and made a huge contribution to our understanding of Social Marketing theory. She advanced our field in many ways, including helping to build a distinct Social Marketing discipline, ready to fly solo. Sue motivated  many students, practitioners and researchers to make this world a better place for all of us. Sue helped many of us to not only do better research and [...]

Remembering Sue Peattie – 1957-20132013-12-16T13:54:31+00:00

Consensus Definition of Social Marketing

2014-08-31T13:17:54+01:00

Through a collaborative and iterative process the Boards of Australian Association of Social Marketing (AASM), European Social Marketing Association (ESMA), and International Social Marketing Association (iSMA) have endorsed a consensus definition of social marketing. This, and the process of its development, is explained in the document below. The next job is to further develop the set of principles that underpin the definition. Download the Consensus definition of Social Marketing from here

Consensus Definition of Social Marketing2014-08-31T13:17:54+01:00
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