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Reflections on the 2nd European Social Marketing Conference by Jeff French

2015-08-23T12:39:28+01:00

I was delighted to attend the second European Social Marketing conference on the 25th and 26th of September this year in Rotterdam. The event was attended by people from 27 different countries across Europe and also further afield. It was practically gratifying to see the energy and enthusiasm for social marketing that is developing across Europe and the many examples of great projects and some of the policy initiatives that are also starting to be influenced by social marketing principles and concepts such as the inclusion of social marketing in the new European Heath 2020 strategy and the shortly to be [...]

Reflections on the 2nd European Social Marketing Conference by Jeff French2015-08-23T12:39:28+01:00

The European Social Marketing Association (ESMA) announces elections for the Board of Directors

2014-10-20T10:53:58+01:00

As a legally registered organisation we now need to appoint a board of directors, mandated by our own members. We encourage and hope for wide participation among our members. If you are not a member yet, you can join through the Membership section on our website. We also invite you to put your name forward as a future board member if you are up for the following set of tasks. The main responsibilities of ESMA Board of Directors are: support the growth of ESMA as a globally recognized professional organisation for European Social marketing increase awareness of Social Marketing methods, research, [...]

The European Social Marketing Association (ESMA) announces elections for the Board of Directors2014-10-20T10:53:58+01:00

Last chance to book for ESMC 2014

2014-09-14T15:55:19+01:00

Last chance to book for the 2nd European Social Marketing Conference, 25-26th September.  Registrations will close on Friday 19 September. http://wsmconference.com/rotterdam-2014/ FIVE great reasons to book: 1. Network with the continent's leading social marketing experts. 2. Learn from organisations such as JOGG, Netherlands Ministry for Health, Public Health England and ECDC. 3. Enjoy a social drinks reception in Rotterdam's beautiful City Hall. 4. Take part in a choice of compelling pre-conference workshops 5. Be inspired by over 30 speakers from 15 countries, bringing the best examples of European social marketing excellence to the conference. We look forward to seeing you in [...]

Last chance to book for ESMC 20142014-09-14T15:55:19+01:00

Don’t miss the European Social Marketing Conference, 25-26 September

2014-09-19T23:51:18+01:00

The European Social Marketing Conference in Rotterdam is fast approaching, and delegate places are selling fast. Keynote speakers include: Rene Kural, The Royal Danish Academy of Fine Arts Lejo van der Heiden, Ministry of Health, Netherlands Ed Mayo, Secretary General, Co-operatives UK Prof. Dr Arie Dijkstra, University of Groningen, Netherlands Other highlights include: The challenges of marketing social marketing Resolving some of the big unresolved ethical and technical questions in Social Marketing 2 pre-conference sessions 17 seminars Drinks reception for all delegates in Rotterdam City Hall Have a look at the full programme. Registrations are now limited and will be handled [...]

Don’t miss the European Social Marketing Conference, 25-26 September2014-09-19T23:51:18+01:00

World Social Marketing Conference Call for papers submission website open now

2014-08-31T22:45:46+01:00

CALL FOR PAPERS SUBMISSION WEBSITE NOW LIVE The organising committee for the World Social Marketing Conference are delighted to announce the opening of the call for papers submission website.  Being held in Australia for the first time in 2015, the World conference offers a truly unique opportunity for social marketers to network and share knowledge with a global audience of social marketing academics and practitioners from the public, private and third sectors. Full  guidelines and a link to the submissions website are available from the conference website .

World Social Marketing Conference Call for papers submission website open now2014-08-31T22:45:46+01:00

European Social Marketing Conference, September 25-26, Rotterdam – book now

2014-08-13T10:44:48+01:00

Practitioners, academics and policy makers working in the area of behaviour and social change will come together in September 2014 for the 2nd European Social Marketing Conference in Rotterdam. This intensive two-day event will focus on showcasing examples of good practice and debating how social marketing can be further developed in Europe. From new media to behavioural economics, you will hear from experts on new theories and approaches and a wide range of social marketing applications in the public health and sustainability areas. Attention will also be given to the challenges posed by funding cuts in many parts of Europe. The [...]

European Social Marketing Conference, September 25-26, Rotterdam – book now2014-08-13T10:44:48+01:00

European Social Marketing Conference – book now – two weeks left for Early Bird Rate

2014-07-17T16:47:45+01:00

Social Marketing practitioners academics and policy makers will come together in September 2014 for the 2nd European Social Marketing Conference in Rotterdam. The conference will bring together specialist practitioners from the private, public and NGO sectors together with academics, policy makers and researchers interested in applying marketing to social programmes. This year the focus will be on showcasing examples of good practice and debating how social marketing can be further developed in Europe. It will also explore the value that social marketing adds to the development and delivery of social programmes and its contribution to cost effectiveness and value for money. [...]

European Social Marketing Conference – book now – two weeks left for Early Bird Rate2014-07-17T16:47:45+01:00

SMQ: Call for Papers “Corporate Social Marketing”

2014-06-18T16:43:17+01:00

Special Issue – March 2016 Deadline: 30 June 2015 - Guest Editors: Nancy Lee and Sameer Deshpande Social Marketing Quarterly (SMQ) will be investigating the practice of corporate social marketing (CSM) in an upcoming special issue. Kotler, Hessekiel, and Lee (2012) define CSM as an activity that “uses business resources to develop and/or implement a behavior change campaign intended to improve public health, safety, the environment, or community well-being” (pp. 111). According to the authors, in a CSM initiative, “behavior change is always the focus and the intended outcome.” Examples of CSM include UK Anglian Water promoting disposal of kitchen oils, food [...]

SMQ: Call for Papers “Corporate Social Marketing”2014-06-18T16:43:17+01:00

Webinar 14 May: Using Social Marketing to influence social strategy, time to play with the big girls and boys!

2014-05-08T20:42:41+01:00

On May 14, 2014, ESMA's Jeff French will be presenting an International Social Marketing Association webinar: Using Social Marketing to influence social strategy, time to play with the big girls and boys! This 60 minute webinar wil be presented twice, 11:30am (British Summer Time/UTC+1) and 5pm Registration: www.i-socialmarketing.org/webinars Too often Social Marketing is seen as a third order function that is only considered after key policy decisions and strategy has been agreed. Social Marketers need to be at the top policy and strategy development table when social interventions are being conceived if they are to be designed optimally. This webinar will [...]

Webinar 14 May: Using Social Marketing to influence social strategy, time to play with the big girls and boys!2014-05-08T20:42:41+01:00

European Social Marketing Conference 2014 – Call for abstracts

2014-04-04T16:24:05+01:00

The European Social Marketing Conference planning committee invites submissions to be considered for oral and poster presentation. Original manuscripts and special topic sessions are sought for presentation at the conference. In an effort to accommodate all high quality manuscripts, there is no specific social marketing theme. All manuscripts will be blind peer reviewed. The submission deadline is June 20, 2014. Submit all documents by email to euro@wsmconference.com Abstracts should demonstrate the application of social marketing in promoting social good. They may describe policy change, field case studies, technical innovation, innovative research, teaching approaches or theoretical advancements. Of particular interest are submissions related [...]

European Social Marketing Conference 2014 – Call for abstracts2014-04-04T16:24:05+01:00
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