Practitioners, academics and policy makers working in the area of behaviour and social change will come together in September 2014 for the 2nd European Social Marketing Conference in Rotterdam. This intensive two-day event will focus on showcasing examples of good practice and debating how social marketing can be further developed in Europe. From new media to behavioural economics, you will hear from experts on new theories and approaches and a wide range of social marketing applications in the public health and sustainability areas. Attention will also be given to the challenges posed by funding cuts in many parts of Europe. The [...]

Social Marketing practitioners academics and policy makers will come together in September 2014 for the 2nd European Social Marketing Conference in Rotterdam. The conference will bring together specialist practitioners from the private, public and NGO sectors together with academics, policy makers and researchers interested in applying marketing to social programmes. This year the focus will be on showcasing examples of good practice and debating how social marketing can be further developed in Europe. It will also explore the value that social marketing adds to the development and delivery of social programmes and its contribution to cost effectiveness and value for money. [...]

Special Issue – March 2016 Deadline: 30 June 2015 - Guest Editors: Nancy Lee and Sameer Deshpande Social Marketing Quarterly (SMQ) will be investigating the practice of corporate social marketing (CSM) in an upcoming special issue. Kotler, Hessekiel, and Lee (2012) define CSM as an activity that “uses business resources to develop and/or implement a behavior change campaign intended to improve public health, safety, the environment, or community well-being” (pp. 111). According to the authors, in a CSM initiative, “behavior change is always the focus and the intended outcome.” Examples of CSM include UK Anglian Water promoting disposal of kitchen oils, food [...]

On May 14, 2014, ESMA's Jeff French will be presenting an International Social Marketing Association webinar: Using Social Marketing to influence social strategy, time to play with the big girls and boys! This 60 minute webinar wil be presented twice, 11:30am (British Summer Time/UTC+1) and 5pm Registration: www.i-socialmarketing.org/webinars Too often Social Marketing is seen as a third order function that is only considered after key policy decisions and strategy has been agreed. Social Marketers need to be at the top policy and strategy development table when social interventions are being conceived if they are to be designed optimally. This webinar will [...]

The European Social Marketing Conference planning committee invites submissions to be considered for oral and poster presentation. Original manuscripts and special topic sessions are sought for presentation at the conference. In an effort to accommodate all high quality manuscripts, there is no specific social marketing theme. All manuscripts will be blind peer reviewed. The submission deadline is June 20, 2014. Submit all documents by email to euro@wsmconference.com Abstracts should demonstrate the application of social marketing in promoting social good. They may describe policy change, field case studies, technical innovation, innovative research, teaching approaches or theoretical advancements. Of particular interest are submissions related [...]

Recognising empowered citizens and communities can bring about change in the way we live and the environments we design, this 6th National Social Marketing Conference brings world renowned social marketing experts, Professor Gerard Hastings, UK and Professor Rebekah Russell-Bennett, Australia, together with researchers and leaders in behavioural change, in the public and voluntary sectors. Early bird registration until 1st April, so book your place fast! Download a conference leaflet for more information or go straight to www.conference.ie and follow the link to Citizen and Community Change 6th National Social Marketing Conference 2014 to book your place.

The loss of Sue Peattie is hard to put into words. Our deepest sympathies and thoughts go to Sue's Family at this difficult time. Sue was a driver and innovator of Social Marketing research and practice. She did great work to help create more fair product exchanges and made a huge contribution to our understanding of Social Marketing theory. She advanced our field in many ways, including helping to build a distinct Social Marketing discipline, ready to fly solo. Sue motivated  many students, practitioners and researchers to make this world a better place for all of us. Sue helped many of us to not only do better research and [...]