[cat_tag_cloud]

6th National Social Marketing Conference in Ireland – NUI Galway, April 16th 2014

2014-03-10T20:34:41+00:00

Recognising empowered citizens and communities can bring about change in the way we live and the environments we design, this 6th National Social Marketing Conference brings world renowned social marketing experts, Professor Gerard Hastings, UK and Professor Rebekah Russell-Bennett, Australia, together with researchers and leaders in behavioural change, in the public and voluntary sectors. Early bird registration until 1st April, so book your place fast! Download a conference leaflet for more information or go straight to www.conference.ie and follow the link to Citizen and Community Change 6th National Social Marketing Conference 2014 to book your place.

6th National Social Marketing Conference in Ireland – NUI Galway, April 16th 20142014-03-10T20:34:41+00:00

Remembering Sue Peattie – 1957-2013

2013-12-16T13:54:31+00:00

The loss of Sue Peattie is hard to put into words. Our deepest sympathies and thoughts go to Sue's Family at this difficult time. Sue was a driver and innovator of Social Marketing research and practice. She did great work to help create more fair product exchanges and made a huge contribution to our understanding of Social Marketing theory. She advanced our field in many ways, including helping to build a distinct Social Marketing discipline, ready to fly solo. Sue motivated  many students, practitioners and researchers to make this world a better place for all of us. Sue helped many of us to not only do better research and [...]

Remembering Sue Peattie – 1957-20132013-12-16T13:54:31+00:00

Consensus Definition of Social Marketing

2014-08-31T13:17:54+01:00

Through a collaborative and iterative process the Boards of Australian Association of Social Marketing (AASM), European Social Marketing Association (ESMA), and International Social Marketing Association (iSMA) have endorsed a consensus definition of social marketing. This, and the process of its development, is explained in the document below. The next job is to further develop the set of principles that underpin the definition. Download the Consensus definition of Social Marketing from here

Consensus Definition of Social Marketing2014-08-31T13:17:54+01:00

Australian Association of Social Marketing (AASM) 2014 Conference – Call for Papers

2013-12-07T21:48:34+00:00

Australian Association of Social Marketing (AASM) 2014 Biennial International Social Marketing Conference has issued a Call for Papers. Information regarding the Call for Papers is available on the conference website at www.aasm.org.au/ism2014/call-for-papers/

Australian Association of Social Marketing (AASM) 2014 Conference – Call for Papers2013-12-07T21:48:34+00:00

An ESMA member’s reflections on the 3rd World Social Marketing Conference, 21-23 April 2013, Toronto, Canada

2013-12-07T21:50:46+00:00

The 3rd World Social Marketing Conference brought together a great line-up of speakers, both social marketing scholars and practitioners in the lovely city of Toronto, Canada. We were challenged by thought provoking presentations and we left with the feeling that the field is still redefining and reinventing itself.  We continued the debate from the 2nd World Social Marketing Conference around the “social” and “marketing” dimensions of social marketing. Although it seemed that an agreement has been reached that social marketing is about both, I would not be surprised if we continued debating this at the next conference. We learned about innovative [...]

An ESMA member’s reflections on the 3rd World Social Marketing Conference, 21-23 April 2013, Toronto, Canada2013-12-07T21:50:46+00:00

Welcome to the European Social Marketing Association website

2013-12-07T22:00:08+00:00

By connecting people and creating a community where experiences, knowledge, findings, methods, and practices can be shared with colleagues across Europe, ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA is developing a set of services for its members to share information about good practice and research and to develop skills and understanding about effective social marketing. We aim to develop a leading movement and voice across the continent for advocating the application of social marketing in Europe and national policy decisions.

Welcome to the European Social Marketing Association website2013-12-07T22:00:08+00:00

Watch ESMA launch at the 1st European Social Marketing Conference

2013-12-10T14:35:04+00:00

The first ever European Social Marketing Conference was held in Lisbon 26-28 November 2012. If you weren't able to attend the conference (or had a great time and want to re-live the moments!) here is a link to video from the conference. Also, for any Portuguese speakers, you can read an interview with Paulo Ferreira and Jeff French following the Conference in Impulso Positivo magazine (pp. 24-27).

Watch ESMA launch at the 1st European Social Marketing Conference2013-12-10T14:35:04+00:00
Go to Top