JSM call for papers: societal wellbeing


Great opportunity for social marketing researchers! Special issue call for papers from Journal of Social Marketing: The Many Paths to Societal Wellbeing: Charting a Course Forward Guest Editors: Professor Rebekah Russell-Bennett and Dr Nadia Zainuddin Societal wellbeing is firmly on the agenda of marketers, governments, nonprofits and social enterprise. The culture of excess consumption is grinding to a halt as consumers become more aware of the need to conserve resources to live healthier lives and to protect the planet. To achieve societal wellbeing requires a multi-disciplinary approach as the barriers are complex with solutions that take time and require multiple stakeholder involvement. This [...]

JSM call for papers: societal wellbeing2016-07-09T15:55:49+01:00

ESMC 2016 updates


The paper submission results have now been notified. Congratulations to all successful authors! The ESMC organising committee is delighted to have received so many high quality submissions and would like to thank all authors who submitted papers and posters to the event. The competition for posters is still open until 29th of July 2016. Registration is open for the main European social marketing event of the year to be held 22-23 September 2016 in Espoo, Finland. ESMA and iSMA members benefit from special discount rates. For any information about the Conference and discount rates please contact the Conference office at euro@wsmconference.com We [...]

ESMC 2016 updates2016-07-05T16:59:11+01:00

Changes to our privacy policies


This article is to inform you of changes to our privacy policies that affect you individually. The ESMA board recently negotiated an agreement with the International Social Marketing Association (iSMA) whereby iSMA will provide ESMA members with full membership of the iSMA in return for 10% of ESMA's total contributions from members. Note, that this transaction is resolved at no extra cost to ESMA members, who will continue to pay the same rate for ESMA membership. For members’ benefits to be realised iSMA needs access to members’ personal details. Unless you tell us otherwise, we will give the personal details we [...]

Changes to our privacy policies2016-06-19T13:22:10+01:00

European Code Against Cancer: 12 ways to reduce your risk


Prof. Jeff French represented ESMA at the special two-day Workshop on Behaviour Change and Social Marketing organised by the Association of European Cancer Leagues in Brussels on 23rd and 24th of May 2016. The event was attended by representatives of 18 European countries all dealing with the issues of preventing cancer and promoting its early detection and treatment. Jeff French acted as a keynote speaker and gave the group an introduction to key social marketing concepts and principles as well as examples of how these can be used to enhance cancer prevention and early detection programmes. The session was positively evaluated [...]

European Code Against Cancer: 12 ways to reduce your risk2016-06-19T18:12:57+01:00

ESMC 2016 abstract notifications


Congratulations to all ESMC 2016 successful authors! The paper submission results have now been notified. Looking forward to seeing you in Espoo in September! ESMA members benefit from special rates. Register now For member discounts please contact the Conference team at: euro@wsmconference.com

ESMC 2016 abstract notifications2016-06-16T14:38:49+01:00

ESMC 2016 updates


News from the ESMC 2016 Conference Committee: Due to the large number of papers submitted to ESMC 2016, the review process is taking longer than expected. The Committee is delighted to see such interest in the Conference and would like to ensure the authors of the papers that they will receive a decision on their submissions this month. The call for posters is still open!

ESMC 2016 updates2016-06-12T13:55:14+01:00

Social Marketing Quarterly: special issue on European Social Marketing


This new issue from SMQ is dedicated to European perspectives on social marketing, with contributions that originated as papers in the European Social Marketing Conference in 2014. The issue opens with an editorial from Alan Tapp, a reflexive view on what may define “European” social marketing which ends with a call for more critical social marketing research. Common themes that emerge across the articles in this special issue highlight the centrality of relationships and the need for cross-disciplinary approaches to tackle complex social issues. The issue includes interesting articles on ecological models in social marketing (Wood, 2016); children heathy eating in [...]

Social Marketing Quarterly: special issue on European Social Marketing2016-05-15T12:46:24+01:00

University of South Florida Social Marketing Conference 2016


The University of South Florida Social Marketing Conference enters its 24th year with a continued and vigorous commitment to social marketing’s robust capacity to influence complex social problems. While global inequality has lessened somewhat over the past century, more recent times have shown a marked increase in inequality in finances, health, political access, and social mobility. This year’s theme, “Building on the Legacy: Forging New Paths”, looks at these pressing contemporary issues and how the field can lead the way in creating new solutions. Never has it been clearer that reducing disparities requires social marketers to draw on all the available [...]

University of South Florida Social Marketing Conference 20162016-05-14T10:50:25+01:00

ESMC 2016 abstract and travel bursary deadline extended


The deadline for paper submissions has been extended to 15th April 2016. The deadline for poster submissions has also been extended to 29th July 2016. The Conference Committee encourages submissions from academics, practitioners, private, NGO and public sector agencies, policy makers, students and all those interested in developing citizen centric approaches to effective and efficient social programme and policy delivery. Conference tracks: 1. New theories and methods being used in social marketing 2. Upstream social marketing, policy and stakeholder engagement 3. Health and well-being 4. Environment and sustainability 5. Social Impact investing 6. Scaling up and sustaining projects 7. Contribution of [...]

ESMC 2016 abstract and travel bursary deadline extended2016-04-12T19:04:12+01:00

Ecom guide now published


Ecom (Effective Communication in Outbreak Management) guide on how to develop and run pandemic communication and behavioural programmes has been published. Outbreaks of infectious diseases pose significant communication challenges to health authorities. An interdisciplinary approach of social, behavioural, communication and media sciences is needed for effective behavioural and communication strategies to respond to the need for large-scale measures such as vaccination and antiviral therapy and increase its acceptance. This is where the EU Funded Ecom project steps in. The project is focused on influencing behaviour prior to, during and after pandemic events and aims to develop an evidence-based behavioural and communication package [...]

Ecom guide now published2016-03-17T13:35:52+00:00
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