New social marketing book


Strategic Social Marketing, by Jeff French (Strategic Social Marketing Ltd) and Ross Gordon (Macquarie University, Sydney, Australia) was launched at World Social Marketing Conference, 19th April, 2015.  Abstract Strategic social marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems.The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency of social programmes in areas such as Health, Environment, Governance and Public Policy. In illustrating how it can be applied, the text places Strategic Social Marketing in a global context, giving [...]

New social marketing book2015-05-06T15:55:45+01:00

The 3rd European Health Literacy Conference


Health Literacy Europe, the IROHLA Consortium and the University Medical Center Groningen (UMCG) are organising the 3rd European Health Literacy Conference. The event will take place at the Management Centre Europe in Brussels, Belgium from 17-19 November 2015. Professor Suzanne Suggs, one of the ESMA Board members is a keynote speaker at this event.  The 3rd European Health Literacy Conference will foster the exchange between researchers, practitioners and policy makers regarding health literacy during the life course, from various perspectives. During the Conference participants will share evidence-based actions and practices in the area of health literacy. The Conference will discuss health [...]

The 3rd European Health Literacy Conference2015-05-07T23:01:52+01:00

News from the World Social Marketing Conference


ESMA was represented at the 4th World Social Marketing Conference in Sydney Australia, 19th - 21st of April. The conference was attended by 350 social marketers from around the world representing 32 countries. The conference consisted of over 100 workshops and seminars and special sessions together with a series of key note presentations and over thirty poster presentations. The Conference also provided great social networking opportunities, both live and virtual. The keynote speakers included Professor Adrian Bauman speaking about the politics and promotion of public health, Roberto Venturini from the Department of Health State government of Victoria on the application of [...]

News from the World Social Marketing Conference2015-05-07T23:09:18+01:00

International Conference on Contemporary Marketing Issues


  The 3rd International Conference on Contemporary Marketing Issues (ICCMI2015) takes place at Kingston Business School, Kingston University London, 30 June – 3 July 2015. Special Session: “Marketing for the Social Good” Call for Papers for a Special Session on “Marketing for the Social Good”. The Special Session will explore the marketing techniques (including new methods such as digital approaches) that are most appropriate for achieving social good in areas of key societal importance, such as obesity, chronic illness, sustainable consumption, smoking and addiction. Papers should provide case studies that illustrate benefits, pitfalls and outcomes. Critical reflections on the use of [...]

International Conference on Contemporary Marketing Issues2015-04-03T21:03:19+01:00

Unhealthy eating outpace healthy eating patterns in most world regions


The Lancet Global Health Journal: Dietary quality among men and women in 187 countries in 1990 and 2010: a systematic assessment Authors: Dr Fumiaki Imamura,PhD, Renata Micha, PhD, Shahab Khatibzadeh, MD, Saman Fahimi, MD, Peilin Shi, PhD, John Powles, MBBS, Dariush Mozaffarian, DrPH on behalf of the Global Burden of Diseases Nutrition and Chronic Diseases Expert Group (NutriCoDE) From 1990 to 2010, diets based on healthy items such as fruit and vegetables improved globally whereas diets based on unhealthy items including processed meat and sweetened drinks worsened in most world regions, according to the first study to assess diet quality in [...]

Unhealthy eating outpace healthy eating patterns in most world regions2015-03-26T00:30:55+00:00

Finland: research on obesogenic environment and eating habits


From the European Journal of Public Health, DOI: http://dx.doi.org/10.1093/eurpub/ckv045 Fast-food outlets and grocery stores near school and adolescents’ eating habits and overweight in Finland Authors: Marianna Virtanen , Hanne Kivimäki , Jenni Ervasti , Tuula Oksanen , Jaana Pentti , Anne Kouvonen , Jaana I. Halonen , Mika Kivimäki , Jussi Vahtera Abstract Background: Environmental factors may affect adolescents’ eating habits and thereby body weight. However, the contribution of school neighbourhood environment is poorly understood. This study examined the association between proximity of a fast-food outlet or grocery store to school and adolescents’ eating habits and overweight. Read the rest of [...]

Finland: research on obesogenic environment and eating habits2015-03-26T00:03:14+00:00

Consumption behaviour and sustainability


Journal of Public Policy & Marketing March 2015 issue is dedicated to consumption behaviour and sustainability. Each article provides a unique perspective on the evolution of different views to sustainable consumption and the progress made in the public policy and marketing area. The articles’ insights review the role of marketing in facilitating understanding of consumers and organisations to support policy initiatives at all levels of government. Read more

Consumption behaviour and sustainability2015-03-25T23:11:41+00:00

Nonprofit, Arts, Heritage, and Social Marketing Colloquium


Arts, Heritage, Nonprofit & Social Marketing SIG of the Academy of Marketing organises the 14th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing. CALL FOR PAPERS is now open. The deadline for abstracts is 12th June 2015. Colloquium theme: “Excellence, Rigour and Relevance in Nonprofit, Arts, Heritage and Social Marketing” The event will take place on Wednesday 2nd September 2015 at Guildhall Faculty of Business and Law, London Metropolitan University, 84 Moorgate, London, EC2M 6SQ. About the Colloquium For over 15 years the International Colloquium has brought together researchers in Nonprofit, Arts, Heritage and Social Marketing from all over the [...]

Nonprofit, Arts, Heritage, and Social Marketing Colloquium2015-03-25T00:09:48+00:00

Social Marketing and Behaviour change workshop


The Marketing and Retail Special Interest Group of the British Academy of Management and the Marketing and Communications Group (MARCOMMS) of the School of Business and Management at Queen Mary University of London are organising a one-day workshop on “Social Marketing and Behaviour Change” on Friday 24th of April 2015 at the School of Business and Management, Queen Mary University of London. The event brings together academics and practitioners from national and international institutions. Keynote Speaker is Professor Gerard Hastings (Stirling University). Confirmed speakers include: Dr. Victoria Wells and Dr. David McElroy (Durham University Business School & Global Action Plan) Dr. [...]

Social Marketing and Behaviour change workshop2015-03-12T13:30:07+00:00
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