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World Development Report 2015: Mind, Society, and Behavior

2015-02-04T00:26:12+00:00

World Development Report 2015: Mind, Society, and Behaviour - a World Bank Report on human decision making and development policy The Report aims to inspire and guide the researchers and practitioners who can help advance a new set of development approaches based on a fuller consideration of psychological and social influences. Particular attention is dedicated to  new approaches to understanding behaviour, including non-cognitive models, social norms, mental models and culture. The Report draws on many disciplines, including neuroscience, cognitive science,  psychology, behavioural economics, sociology, political  science, and anthropology. The Report is available from the World Bank.

World Development Report 2015: Mind, Society, and Behavior2015-02-04T00:26:12+00:00

Social Marketing and Behaviour Change Workshop

2015-01-09T13:29:20+00:00

The Marketing and Retail Special Interest Group of the British Academy of Management and the Marketing and Communications Group (MARCOMMS) of the School of Business and Management at Queen Mary University of London are organising a one-day workshop on “Social Marketing and Behaviour Change” on Friday 24th of April 2015 at the School of Business and Management, Queen Mary University of London. The aims of the event are: 1) to bring together and share research findings and directions for future research; 2) to provide the opportunity for researchers and practitioners to network with colleagues in the field of social marketing and [...]

Social Marketing and Behaviour Change Workshop2015-01-09T13:29:20+00:00

New Social Marketing Guide for public health

2014-12-10T15:01:18+00:00

The European Centre for Disease Prevention and Control (ECDC) has commissioned a social marketing technical report to serve as a guide for public health managers and practitioners. The report was produced by Jeff French and Franklin Apfel with contribution from Stefan Moritz, Mathias Strömberg, Sabrina Cecconi and Wayne Powell. The ECDC team contributing to the report included: Irina Dinca (project manager), Ülla Karin Nurm and Andrea Würz, Public Health Capacity and Communication Unit, ECDC. The report benefited from the input of an Advisory Committee and other contributors. Advisory group: Goof Buijs, Petra Dickmann, Christina Ebbersten, Nathalie Likhite, Erma Manoncourt, Liesbeth Mollema, [...]

New Social Marketing Guide for public health2014-12-10T15:01:18+00:00

Correspondence from Ukraine: The Conference “Social Partnership – the way to Europe”

2015-01-16T12:49:09+00:00

World gurus of social marketing and social business visited Ukraine for the first time Correspondence from Lisovska Oktyabryna, founder & CEO of O2 - Social Business Group, Ukraine What is social marketing? Can it become “marketing of the future”? Can social business develop sustainably in Ukraine and have governmental support? What effects should citizens receive from social programs? – these questions were discussed by experts of the Conference “Social Partnership – the way to Europe” which was held within the framework of two-day International  Forum “Best Social projects of Ukraine” – 2014. The key goals of the event were: creating a platform [...]

Correspondence from Ukraine: The Conference “Social Partnership – the way to Europe”2015-01-16T12:49:09+00:00

Reflections on the 2nd European Social Marketing Conference by Jeff French

2015-08-23T12:39:28+01:00

I was delighted to attend the second European Social Marketing conference on the 25th and 26th of September this year in Rotterdam. The event was attended by people from 27 different countries across Europe and also further afield. It was practically gratifying to see the energy and enthusiasm for social marketing that is developing across Europe and the many examples of great projects and some of the policy initiatives that are also starting to be influenced by social marketing principles and concepts such as the inclusion of social marketing in the new European Heath 2020 strategy and the shortly to be [...]

Reflections on the 2nd European Social Marketing Conference by Jeff French2015-08-23T12:39:28+01:00

The European Social Marketing Association (ESMA) announces elections for the Board of Directors

2014-10-20T10:53:58+01:00

As a legally registered organisation we now need to appoint a board of directors, mandated by our own members. We encourage and hope for wide participation among our members. If you are not a member yet, you can join through the Membership section on our website. We also invite you to put your name forward as a future board member if you are up for the following set of tasks. The main responsibilities of ESMA Board of Directors are: support the growth of ESMA as a globally recognized professional organisation for European Social marketing increase awareness of Social Marketing methods, research, [...]

The European Social Marketing Association (ESMA) announces elections for the Board of Directors2014-10-20T10:53:58+01:00

Last chance to book for ESMC 2014

2014-09-14T15:55:19+01:00

Last chance to book for the 2nd European Social Marketing Conference, 25-26th September.  Registrations will close on Friday 19 September. http://wsmconference.com/rotterdam-2014/ FIVE great reasons to book: 1. Network with the continent's leading social marketing experts. 2. Learn from organisations such as JOGG, Netherlands Ministry for Health, Public Health England and ECDC. 3. Enjoy a social drinks reception in Rotterdam's beautiful City Hall. 4. Take part in a choice of compelling pre-conference workshops 5. Be inspired by over 30 speakers from 15 countries, bringing the best examples of European social marketing excellence to the conference. We look forward to seeing you in [...]

Last chance to book for ESMC 20142014-09-14T15:55:19+01:00

Don’t miss the European Social Marketing Conference, 25-26 September

2014-09-19T23:51:18+01:00

The European Social Marketing Conference in Rotterdam is fast approaching, and delegate places are selling fast. Keynote speakers include: Rene Kural, The Royal Danish Academy of Fine Arts Lejo van der Heiden, Ministry of Health, Netherlands Ed Mayo, Secretary General, Co-operatives UK Prof. Dr Arie Dijkstra, University of Groningen, Netherlands Other highlights include: The challenges of marketing social marketing Resolving some of the big unresolved ethical and technical questions in Social Marketing 2 pre-conference sessions 17 seminars Drinks reception for all delegates in Rotterdam City Hall Have a look at the full programme. Registrations are now limited and will be handled [...]

Don’t miss the European Social Marketing Conference, 25-26 September2014-09-19T23:51:18+01:00

World Social Marketing Conference Call for papers submission website open now

2014-08-31T22:45:46+01:00

CALL FOR PAPERS SUBMISSION WEBSITE NOW LIVE The organising committee for the World Social Marketing Conference are delighted to announce the opening of the call for papers submission website.  Being held in Australia for the first time in 2015, the World conference offers a truly unique opportunity for social marketers to network and share knowledge with a global audience of social marketing academics and practitioners from the public, private and third sectors. Full  guidelines and a link to the submissions website are available from the conference website .

World Social Marketing Conference Call for papers submission website open now2014-08-31T22:45:46+01:00

European Social Marketing Conference, September 25-26, Rotterdam – book now

2014-08-13T10:44:48+01:00

Practitioners, academics and policy makers working in the area of behaviour and social change will come together in September 2014 for the 2nd European Social Marketing Conference in Rotterdam. This intensive two-day event will focus on showcasing examples of good practice and debating how social marketing can be further developed in Europe. From new media to behavioural economics, you will hear from experts on new theories and approaches and a wide range of social marketing applications in the public health and sustainability areas. Attention will also be given to the challenges posed by funding cuts in many parts of Europe. The [...]

European Social Marketing Conference, September 25-26, Rotterdam – book now2014-08-13T10:44:48+01:00
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