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Where governments fear to tread, meso level interventions could be the solution to India’s rising breast cancer epidemic

2022-10-16T19:58:33+01:00

Where governments fear to tread, meso level interventions could be the solution to India’s rising breast cancer epidemic. A mobile health intervention could help turn the tide of a rise in breast cancer in women as young as 30 in India. October is breast cancer awareness month, an annual intervention campaign to educate people about breast cancer, the most prevalent form of cancer globally. This disease has become a major problem in India. Breast cancer accounts for 25% to 31% of all cancers, with a significant shift from 50 - 70 years to younger aged women [...]

Where governments fear to tread, meso level interventions could be the solution to India’s rising breast cancer epidemic2022-10-16T19:58:33+01:00

News from our National Representatives

2022-07-29T09:10:21+01:00

News from our National Representatives Italy Social marketing for One Health. Digital Poster contest 2022 To celebrate 20 years since the founding of the Italian Social Marketing Association, social marketers are invited to take part in a creative contest. The eighth edition of the Social Marketing competition takes place in a period characterized by civil, health and environmental catastrophes, where social marketing for good causes is increasingly necessary. Everyone can participate by submitting a poster and remember that in addition to this being a contest it is also a party! Human, animal and environmental health (One Health) are [...]

News from our National Representatives2022-07-29T09:10:21+01:00

Social Marketing for Social Inclusion: the SIM project

2022-07-28T20:59:47+01:00

Social Marketing for Social Inclusion: the SIM project This successful partnership between academia, public organisations, and ESMA focused on using social marketing to help mid-stream professionals improve social inclusion of people with disabilities. SIM was financed by the European Commission’s Erasmus + Programme (grant ID 2019-1-PT01-KA204-060716) with the aim of supporting Member State's commitments and efforts to promote Social Inclusion and extending and developing the competences of professionals. Project partners came from four European countries, plus members of the ESMA: Bulgaria: NARHU, National Association of Professionals Working with People with Disabilities Portugal: APCC, Associação De Paralisia Cerebral De [...]

Social Marketing for Social Inclusion: the SIM project2022-07-28T20:59:47+01:00

Webinar: Social Marketing is 50 years old, October 29th, 2021

2021-11-02T13:28:50+00:00

Free Webinar Social Marketing turns 50! October 29th, 2021 Join The Whittaker Institute for Innovation and Societal Change in Galway, Ireland to hear about the latest developments in Social Marketing. This webinar is one of a series celebrating the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper. Using behavioural and systems science, research evidence, practical insights, case studies and examples, this series of social marketing seminars with global experts explores the complex links between our environment, our health and wellbeing and our future. The webinar will cover two presentations: Teaching social marketing at a [...]

Webinar: Social Marketing is 50 years old, October 29th, 20212021-11-02T13:28:50+00:00

Webinar: Motivational Research, June 28/29, 2021

2021-07-06T16:44:48+01:00

Free Webinar Motivational Research for Effective Behaviour Change Strategy June 28/29, 2021 You are invited to join this webinar, presented by Joan Young, Director of Research and Evaluation at The Behaviour Change Collaborative. Joan is widely recognised as one of Australia's leading social marketing researchers. In this hour long webinar, Joan will use a series of practical examples of successful behaviour change strategies to demonstrate the critical role that academic theory and motivational qualitative and quantitative research can play in creating effective behaviour change strategies. On the 28th June, two webinars will run with timings [...]

Webinar: Motivational Research, June 28/29, 20212021-07-06T16:44:48+01:00

Webinar: Social Marketing in China, June 10, 2021

2021-06-07T13:55:57+01:00

Free Webinar Social Marketing in China: Challenges and Opportunities June 10, 2021 You are invited to join this webinar, presented by Dr. Bo Pang of Griffith University, Australia. In this 30-min long webinar, Dr. Pang will introduce the history of social marketing in China, critically demonstrate the development and trends of social marketing in China, and outline how social marketing and social marketers can play a bigger role in China’s future. This webinar will be the second part of iSMA’s annual general meeting (AGM), which provides members the opportunity to learn about iSMA’s activities [...]

Webinar: Social Marketing in China, June 10, 20212021-06-07T13:55:57+01:00

Webinar: Social Marketing Ethics, May 26, 2021

2021-05-17T09:15:50+01:00

Free Webinar Social Marketing Statement of Ethics: From Principles to Action May 26, 2021 Ethics is a vital subject for anyone working in social marketing as we work with people and seek to change their behaviours. The International Social Marketing Association (iSMA) has adopted a Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. The statement has been endorsed by regional associations: ESMA, AASM, SMANA and LAMSO. Krzysztof Kubacki and Jeff French are hosting a free webinar [...]

Webinar: Social Marketing Ethics, May 26, 20212021-05-17T09:15:50+01:00

Social Marketing Associations endorsed ethics statement

2021-04-25T21:47:16+01:00

Social Marketing Associations endorsed ethics statement The International Social Marketing Association (iSMA) adopted this Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. The statement has been endorsed by regional associations: ESMA, AASM, SMANA and LAMSO. In November 2018 a working group was established to lead this work on behalf of iSMA, including Krzysztof Kubacki (chair), Diogo Verissimo (International Social Marketing Association representative), Jim Mintz (Social Marketing Association of North America representative), Dave Ward (Pacific Northwest Social [...]

Social Marketing Associations endorsed ethics statement2021-04-25T21:47:16+01:00

Reflections from ESMC 2018: Interdisciplinary research, social marketing and social eating

2019-05-18T16:34:19+01:00

Making mealtimes matter: commensality, collaboration and building relationships beyond our disciplines. by Marsha Smith, PhD Candidate Perhaps one of the most ubiquitous manifestations of human sociality is commensality: the human practice of eating together or, to put it more exactly, of eating together in groups. Eating together is a powerful mechanism for reproducing the social values, priorities and roles of a society and is essential for the integration of a society. Indeed, it has been stated that communal meals are perhaps the single most important thing we can do for both our personal wellbeing and the cohesion of society (Dunbar 2016). [...]

Reflections from ESMC 2018: Interdisciplinary research, social marketing and social eating2019-05-18T16:34:19+01:00

Exclusive issue dedicated to Social Marketing in a Portuguese academic journal

2018-01-27T16:20:25+00:00

For the first time, a Portuguese academic journal has published a special issue devoted entirely to Social Marketing and its dimensions. Revista de Gestão dos Países de Língua Portuguesa (Journal of Management of Portuguese-Speaking Countries), Vol. 3, September-December 2017 was published by the University Institute of Lisbon. The issue features the work of participants from five countries, three continents and eight prestigious universities including authors such as Jeff French, Stephan Dahl, Lynne Eagle, José Mazzon, the pioneer of Social Marketing in Brazil, as well as Hamilton Carvalho, Marco Cruz Morato, Antonio Lizana, Josefa Mestanza, Diogo Veríssimo and Carlos Oliveira Santos, as [...]

Exclusive issue dedicated to Social Marketing in a Portuguese academic journal2018-01-27T16:20:25+00:00
 
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