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David Stewart editor-in-chief, Journal of Public Policy & Marketing on publishing

2016-04-12T17:31:47+01:00

“When a young scholar gets a rejection letter, the first thing they should do is take a deep breath and go for a walk.” In an interview for the American Marketing Association, David Stewart, Editor-in-Chief of the Journal of Public Policy & Marketing (JPPM), an important outlet for social marketing research, shared his thoughts on impact, theory, and JPPM as well as scholarly publishing and the peer-review process in general. "Citation counts over time and mentions in the media are important operational metrics, but they are just surrogates for a paper's ability to influence the direction of future research, instruction in the [...]

David Stewart editor-in-chief, Journal of Public Policy & Marketing on publishing2016-04-12T17:31:47+01:00

Sustainability and Social Marketing at the 8th EPH Conference

2015-11-14T13:11:10+00:00

Sustainability and Social Marketing at the European Public Health Conference, 14-17 October 2015, Milan, Italy Reflections and relevance to ESMA by L. Suzanne Suggs, ESMA co-founder and Board Member. Sustainability was a central theme of the recent European Public Health Conference: “Health in Europe – from global to local policies, methods and practices” held in Milan Italy last month. It was not only focused on health, but also the environmental consequences of our actions to achieve health, wealth and prosperity.  Among the many excellent and inspiring keynotes and research presentations, a few stood out as particularly relevant to the ESMA community. [...]

Sustainability and Social Marketing at the 8th EPH Conference2015-11-14T13:11:10+00:00

Reflections from the EUPHA Conference, Milan, 2015

2015-11-02T15:17:35+00:00

EUPHA Preconference on Child injury prevention Julie Huibregtsen, one of the ESMA Board Members has presented on social marketing and child safety at the 8th European Public Health Conference (EUPHA), 14-17 October 2015, Milan, Italy. The seminar is part of the European Association for Injury Prevention and Safety Promotion (EuroSafe)¹ series of annual European Injury Seminars in collaboration with EUPHA. "As I had been working together with the Dutch Safety alliance Veiligheid NL, I was asked to introduce social marketing as a method for child injury prevention. The field is facing the challenge of changing the behaviour of children, their parents [...]

Reflections from the EUPHA Conference, Milan, 20152015-11-02T15:17:35+00:00

Some memoirs of a delegate to a social marketing conference

2015-05-07T09:53:16+01:00

Professor Dinesh Kumar explains how his work with Dr. Punam Gupta uses the lure of a free magic show to introduce Indian children to benefits of handwashing. Credit: QMUL SBM. Last week, Queen Mary University of London hosted a conference on social marketing and behaviour change. The participants spoke of a wide range of social goals, but were all united by enthusiasm for the power and promise of social marketing. We first heard from Professor Gerard Hastings about how large corporations are using marketing to sell products and lifestyles that are fundamentally not good for society.  He suggests that [...]

Some memoirs of a delegate to a social marketing conference2015-05-07T09:53:16+01:00

Correspondence from Ukraine: The Conference “Social Partnership – the way to Europe”

2015-01-16T12:49:09+00:00

World gurus of social marketing and social business visited Ukraine for the first time Correspondence from Lisovska Oktyabryna, founder & CEO of O2 - Social Business Group, Ukraine What is social marketing? Can it become “marketing of the future”? Can social business develop sustainably in Ukraine and have governmental support? What effects should citizens receive from social programs? – these questions were discussed by experts of the Conference “Social Partnership – the way to Europe” which was held within the framework of two-day International  Forum “Best Social projects of Ukraine” – 2014. The key goals of the event were: creating a platform [...]

Correspondence from Ukraine: The Conference “Social Partnership – the way to Europe”2015-01-16T12:49:09+00:00

Reflections on the 2nd European Social Marketing Conference by Jeff French

2015-08-23T12:39:28+01:00

I was delighted to attend the second European Social Marketing conference on the 25th and 26th of September this year in Rotterdam. The event was attended by people from 27 different countries across Europe and also further afield. It was practically gratifying to see the energy and enthusiasm for social marketing that is developing across Europe and the many examples of great projects and some of the policy initiatives that are also starting to be influenced by social marketing principles and concepts such as the inclusion of social marketing in the new European Heath 2020 strategy and the shortly to be [...]

Reflections on the 2nd European Social Marketing Conference by Jeff French2015-08-23T12:39:28+01:00
 
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