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Webinar – Social marketing in practice: The dream and the reality

2023-03-24T12:23:41+00:00

Webinar - Social marketing in practice: The dream and the reality Are you interested in influencing and achieving health, sustainability or social community goals? Join AASM and iSMA for a FREE Webinar held on Thurs 30th March 5pm AEST examining “Social marketing in practice: The dream and the reality”. Hear from three Australian experts on what works and what doesn’t. Don’t miss out on hearing from Prof Ross Gordon, A/Prof Joy Parkinson, and Luke van der Beeke as the three speakers share their knowledge and experiences on using social marketing as an approach to social and behavioural [...]

Webinar – Social marketing in practice: The dream and the reality2023-03-24T12:23:41+00:00

Social Marketing for Social Inclusion: the SIM project

2022-07-28T20:59:47+01:00

Social Marketing for Social Inclusion: the SIM project This successful partnership between academia, public organisations, and ESMA focused on using social marketing to help mid-stream professionals improve social inclusion of people with disabilities. SIM was financed by the European Commission’s Erasmus + Programme (grant ID 2019-1-PT01-KA204-060716) with the aim of supporting Member State's commitments and efforts to promote Social Inclusion and extending and developing the competences of professionals. Project partners came from four European countries, plus members of the ESMA: Bulgaria: NARHU, National Association of Professionals Working with People with Disabilities Portugal: APCC, Associação De Paralisia Cerebral De [...]

Social Marketing for Social Inclusion: the SIM project2022-07-28T20:59:47+01:00

Call for Chapters

2022-03-30T21:08:59+01:00

Call for Chapters Responsible Consumption and Sustainability: Case Studies from CSR, Social Marketing, and Behavioral Economics. Book Series “Springer Texts in Business and Economics” Editors: Enrique Carlos BIANCHI (enrique.carlos.bianchi@unc.edu.ar), National University of Cordoba (Argentina); José Luis VAZQUEZ BURGUETE (jose-luis.vazquez@unileon.es), University of Leon (Spain); M. Mercedes GALAN - LADERO (mgalan@unex.es), University of Extremadura (Spain); Ana LANERO CARRIZO (ana.lanero@unileon.es), University of Leon (Spain) The aim is to create a book where we can find high-quality cases about the actions carried out by companies to minimize the social and environmental impact of the products (goods and services) they launch on the market, [...]

Call for Chapters2022-03-30T21:08:59+01:00

The SSPH+ Lugano Summer School in Public Health Policy, Economics, and Management

2022-03-30T20:52:49+01:00

The SSPH+ Lugano Summer School in Public Health Policy, Economics, and Management Join the 31st edition of the SSPH+ Lugano Summer School in Public Health Policy, Economics, and Management for another year of mutual learning for change! We offer high-quality courses Monday – Saturday, 22 – 27 August, with an online pre-course 16 & 18 August. Each of our courses aim to strengthen health systems by preparing practitioners, researchers, and graduate students to tackle health challenges across the globe by learning from each other and reduce the gap between research, policy, and practice. Several of our courses [...]

The SSPH+ Lugano Summer School in Public Health Policy, Economics, and Management2022-03-30T20:52:49+01:00

Webinar: Social Marketing is 50 years old, October 29th, 2021

2021-11-02T13:28:50+00:00

Free Webinar Social Marketing turns 50! October 29th, 2021 Join The Whittaker Institute for Innovation and Societal Change in Galway, Ireland to hear about the latest developments in Social Marketing. This webinar is one of a series celebrating the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper. Using behavioural and systems science, research evidence, practical insights, case studies and examples, this series of social marketing seminars with global experts explores the complex links between our environment, our health and wellbeing and our future. The webinar will cover two presentations: Teaching social marketing at a [...]

Webinar: Social Marketing is 50 years old, October 29th, 20212021-11-02T13:28:50+00:00

Webinar: Motivational Research, June 28/29, 2021

2021-07-06T16:44:48+01:00

Free Webinar Motivational Research for Effective Behaviour Change Strategy June 28/29, 2021 You are invited to join this webinar, presented by Joan Young, Director of Research and Evaluation at The Behaviour Change Collaborative. Joan is widely recognised as one of Australia's leading social marketing researchers. In this hour long webinar, Joan will use a series of practical examples of successful behaviour change strategies to demonstrate the critical role that academic theory and motivational qualitative and quantitative research can play in creating effective behaviour change strategies. On the 28th June, two webinars will run with timings [...]

Webinar: Motivational Research, June 28/29, 20212021-07-06T16:44:48+01:00

Webinar: Social Marketing in China, June 10, 2021

2021-06-07T13:55:57+01:00

Free Webinar Social Marketing in China: Challenges and Opportunities June 10, 2021 You are invited to join this webinar, presented by Dr. Bo Pang of Griffith University, Australia. In this 30-min long webinar, Dr. Pang will introduce the history of social marketing in China, critically demonstrate the development and trends of social marketing in China, and outline how social marketing and social marketers can play a bigger role in China’s future. This webinar will be the second part of iSMA’s annual general meeting (AGM), which provides members the opportunity to learn about iSMA’s activities [...]

Webinar: Social Marketing in China, June 10, 20212021-06-07T13:55:57+01:00

Webinar: Social Marketing Ethics, May 26, 2021

2021-05-17T09:15:50+01:00

Free Webinar Social Marketing Statement of Ethics: From Principles to Action May 26, 2021 Ethics is a vital subject for anyone working in social marketing as we work with people and seek to change their behaviours. The International Social Marketing Association (iSMA) has adopted a Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. The statement has been endorsed by regional associations: ESMA, AASM, SMANA and LAMSO. Krzysztof Kubacki and Jeff French are hosting a free webinar [...]

Webinar: Social Marketing Ethics, May 26, 20212021-05-17T09:15:50+01:00

Social Marketing Associations endorsed ethics statement

2021-04-25T21:47:16+01:00

Social Marketing Associations endorsed ethics statement The International Social Marketing Association (iSMA) adopted this Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. The statement has been endorsed by regional associations: ESMA, AASM, SMANA and LAMSO. In November 2018 a working group was established to lead this work on behalf of iSMA, including Krzysztof Kubacki (chair), Diogo Verissimo (International Social Marketing Association representative), Jim Mintz (Social Marketing Association of North America representative), Dave Ward (Pacific Northwest Social [...]

Social Marketing Associations endorsed ethics statement2021-04-25T21:47:16+01:00

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy

2020-09-15T15:35:49+01:00

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy Evidence based summary of recommendations for promoting the uptake of COVID-19 vaccination - a new paper by by Jeff French, Sameer Deshpande, William Evans and Rafael Obregon. This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus about the order in which groups of the population will get access to the vaccine; second, to reduce any fear and concerns that exist in relation to vaccination and to create [...]

Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy2020-09-15T15:35:49+01:00
 
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