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Special issue of the Journal of Social Marketing

2017-03-29T11:13:43+01:00

Broadening the scope of social marketing theory, application and practice This special issue edited by Christine Domegan and Fiona Harris is focused on a timely topic: broadening the scope of social marketing. Fry, Previte and Brennan (2017) reflect on moving beyond benchmarks in social marketing. McHugh and Domegan's article responds to the call for reflexivity in social marketing. Spotswood et al (2017) provide a conceptualisation of practice theory and social change. Hastings (2017) reflects on the spiritual dimension of social marketing. The issue also covers social countermarketing (Bellew et al. 2017), social movements (Daellenbach and Parkinson, 2017) and social media and [...]

Special issue of the Journal of Social Marketing2017-03-29T11:13:43+01:00

The obesity map

2017-01-22T18:43:29+00:00

A powerful illustration of how obesity rates have increased over the years. The data for the map comes from research published earlier this year in The Lancet that looked at the body mass index of adults in 186 countries from 1975 to 2014. You can read more here.

The obesity map2017-01-22T18:43:29+00:00

New Social Marketing Resource: Segmentation in Social Marketing

2016-11-27T14:09:05+00:00

Segmentation in Social Marketing - Process, Methods and Application, edited by Timo Dietrich, Sharyn Rundle-Thiele & Krzysztof Kubacki is a welcomed and long overdue book on segmentation in social marketing. The book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing programme design. It presents a variety of segmentation approaches alongside case studies of their application in various social marketing contexts including food waste, volunteering, alcohol, sexual health, flu prevention, healthy eating, and active school travel. It includes contributions from Jeff French, Sally Dibb and Nancy Lee, amongst others, [...]

New Social Marketing Resource: Segmentation in Social Marketing2016-11-27T14:09:05+00:00

Call for ESMA webinars

2016-10-22T16:31:34+01:00

ESMA organises in partnership with iSMA a series of webinars on social marketing open to all ESMA and iSMA members. The webinar series provides a great opportunity to learn about most recent and evidence-based social marketing developments and resources worldwide. If you are interested in presenting your work in the webinar to a wide social marketing audience, please send us a proposal. The proposal should describe briefly the topic and specify the audience level (e.g. social marketing beginner, expert, practitioner, academic etc.). ESMA members have now access to iSMA resources, including the webinars. All members also have access to the video-recordings [...]

Call for ESMA webinars2016-10-22T16:31:34+01:00

JMM free access to social marketing articles

2016-09-10T11:02:29+01:00

The Journal of Marketing Management provides free access to the articles of the month. The featured articles of September include pieces on social marketing and publishing.  Duane et al. (2016) adopt a system-based methodology to examine complex exchanges in social marketing. Luca et al. (2016) draw on Network and service theory to explore value creation at the midstream level in a social marketing smokefree programme. Johnstone and Hooper (2016) explore how consumers’ green consumption behaviours are influenced by the social environment, within a social cognitive framework. Tadajewski (2016) provides a refreshing view on the rising importance of journal rankings and academic [...]

JMM free access to social marketing articles2016-09-10T11:02:29+01:00

International Journal of CoCreation in Design and the Arts: Call for papers

2016-07-09T21:33:22+01:00

International Journal of CoCreation in Design and the Arts: Special Issue of CoDesign and the Public Realm Guest editors: Liesbeth Huybrechts, Jon Geib, Hilde Heynen, Henric Benesch, Jessica Schoffelen Co-design’s engagement with the public realm is rooted in an activist tradition aspiring to increase democratic participation of diverse societal groups in design activities related to public space, services, systems or policy. This is partly due to its historical relationship with the tradition of Scandinavian Participatory Design (PD) that developed in the 1970s and shared concerns and values with labour unions in emancipating workers at the workplace (Bannon & Ehn, 2012, p. [...]

International Journal of CoCreation in Design and the Arts: Call for papers2016-07-09T21:33:22+01:00

JSM call for papers: societal wellbeing

2016-07-09T15:55:49+01:00

Great opportunity for social marketing researchers! Special issue call for papers from Journal of Social Marketing: The Many Paths to Societal Wellbeing: Charting a Course Forward Guest Editors: Professor Rebekah Russell-Bennett and Dr Nadia Zainuddin Societal wellbeing is firmly on the agenda of marketers, governments, nonprofits and social enterprise. The culture of excess consumption is grinding to a halt as consumers become more aware of the need to conserve resources to live healthier lives and to protect the planet. To achieve societal wellbeing requires a multi-disciplinary approach as the barriers are complex with solutions that take time and require multiple stakeholder involvement. This [...]

JSM call for papers: societal wellbeing2016-07-09T15:55:49+01:00

Social Marketing Quarterly: special issue on European Social Marketing

2016-05-15T12:46:24+01:00

This new issue from SMQ is dedicated to European perspectives on social marketing, with contributions that originated as papers in the European Social Marketing Conference in 2014. The issue opens with an editorial from Alan Tapp, a reflexive view on what may define “European” social marketing which ends with a call for more critical social marketing research. Common themes that emerge across the articles in this special issue highlight the centrality of relationships and the need for cross-disciplinary approaches to tackle complex social issues. The issue includes interesting articles on ecological models in social marketing (Wood, 2016); children heathy eating in [...]

Social Marketing Quarterly: special issue on European Social Marketing2016-05-15T12:46:24+01:00

Featured research: new study from The Lancet

2016-04-12T17:49:16+01:00

Trends in diabetes: Diabetes kills as many people as AIDS. In 2012 diabetes caused as many deaths as HIV/AIDS (1.5 million). The study from NCD Risk Factor Collaboration (NCD-RisC) analyses the trends in diabetes prevalence since 1980. The data are derived from 751 population-based measurement studies involving nearly 4.4 million participants. The study stresses the importance of a multi-level approach to support healthy behaviour, diets and lifestyle change and programmes to enable early detection and management of high-risk individuals to prevent diabetes or delaying its onset. For diabetes patients action is needed to improve access and adherence to medication. The full [...]

Featured research: new study from The Lancet2016-04-12T17:49:16+01:00

Nature to launch research journal serving the behavioural sciences community

2016-04-12T17:38:32+01:00

New Journal from Nature for the behavioural sciences community launching January 2017 and open for submissions. Social marketing and behaviour change academics will benefit from having a new outlet for publishing their research. As stated on the Journal website, Nature Human Behaviour, an online-only journal, will publish research of outstanding significance into any aspect of human behaviour: psychological, biological, and social bases, as well as its origins, development, and disorders. The journal will publish a range of content types including original research articles, reviews, perspectives, comments, news, and features that elaborate on significant advances in the field and cover topical issues. [...]

Nature to launch research journal serving the behavioural sciences community2016-04-12T17:38:32+01:00
 
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