Your input is needed to review the statement of ethics for social marketing. The International Social Marketing Association (iSMA) adopted this Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities.

The statement is intended to promote conscious engagement with diverse ethical issues arising in social marketing work.

Access the statement through the button below and please send your views to to the ethics working committee chair, Krzysztof Kubacki: Krzysztof [dot] kubacki [at] plymouth [dot] ac [dot] uk

Consultation ends on 15 February 2023.