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Save the Date: Critical Social Marketing Symposium 2024

Reflections on Rights, Wrongs and Responsibilities: Critical Social Marketing and Marketing for Pro-Social Change

Wednesday 12 June 2024, 10.00-17.00 at University of York, UK (and online)

A hybrid free to attend event | Register and view the Programme

Host organisations: School for Business and Society, University of York & the University of Bristol Business School, Marketing and Consumption Group

Supporter Organisations: The European Social Marketing Association (ESMA) and Australian Association of Social Marketing

Chairs: Nadina Luca, Ariadne Kapetanaki and Fiona Spotswood

Organising Committee: Nadina Luca, Ariadne Kapetanaki, Fiona Spotswood, Thomas Anker, Ross Gordon and Nadia Zainuddin

Venue: Church Lane Building, School for Business and Society, University of York, UK

Confirmed keynote speakers: Professor Jeff French, Professor Ross Gordon, Dr Nadia Zainuddin

About the Symposium

The CSM Symposium is an annual event designed to advance critical perspectives in social marketing and marketing for pro-social change. The event is designed to a) foster connections between researchers with shared interests to pursue collaborative projects and b) enrich and strengthen critical social marketing. The event is designed to be accessible to early career researchers; a welcoming, inclusive, and supportive space to share and discuss works in progress and innovative ideas.

The 2024 symposium will convene scholars exploring projects and ideas related to critical social marketing, marketing for pro-social change and impact-oriented marketing and consumption research. The symposium theme is “Reflections on Rights, Wrongs and Responsibilities: Critical Social Marketing and Marketing for Pro-Social Change”.

Symposium Format

The symposium will be organised around keynote presentations, workshops and a panel discussion. The detailed programme will be published in May. The provisional plan is:

  • Three keynotes in the morning (3X 20 minutes thought provoking presentations).
  • Mid-day workshops:
    • Papers are grouped per themes emerging from the EOIs
    • Groups pre-read the 500-word EOIs
    • Groups discuss (rather than listen to presentations)
    • Discussions will also reflect on publishing and impact options (e.g. grant applications)
    • Groups are also tasked with presenting their ideas on ‘A future agenda for CSM’
    • Attendees can take part in the workshops even if they did not submit an EOI
  • Panel discussion in late afternoon after the workshops.


  • Lunch and refreshments will be provided
  • Dinner in the evening for those who can stay will be self-funded.
  • Hybrid event: Attendance will be in person and online

Submissions of Expressions of Interest (EOIs) from participants who wish to discuss any aspect of critical social marketing and their work are invited for this event.

Extended deadline to submit your EOI: 12th May 2024

For full details please click on the button below.  

Call for Expressions of Interest