Social marketing for One Health. Digital poster contest

In 2002 the Italian Association of Social Marketing was founded. In these 20 years we have gone from the presence of Social Marketing (MS) in the programming of the “Health Plans” of a few innovative regions to the National Prevention Plan 2020/25 which provides for Social Marketing programs in all regions of Italy. Despite some inaccuracies, this is a big step forward in line with the growth of the European Association of Social Marketing (ESMA) and International (ISMA) . We are also celebrating Philip Kotler who 50 years ago started Social Marketing in the world.

Go to Top