Social Marketing practitioners academics and policy makers will come together in September 2014 for the 2nd European Social Marketing Conference in Rotterdam.

The conference will bring together specialist practitioners from the private, public and NGO sectors together with academics, policy makers and researchers interested in applying marketing to social programmes.

This year the focus will be on showcasing examples of good practice and debating how social marketing can be further developed in Europe. It will also explore the value that social marketing adds to the development and delivery of social programmes and its contribution to cost effectiveness and value for money. The current funding shortages being faced by many parts of Europe at this time will also be reflected at the event.

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