Special Session: “Marketing for the Social Good”
Call for Papers for a Special Session on “Marketing for the Social Good”. The Special Session will explore the marketing techniques (including new methods such as digital approaches) that are most appropriate for achieving social good in areas of key societal importance, such as obesity, chronic illness, sustainable consumption, smoking and addiction.
Papers should provide case studies that illustrate benefits, pitfalls and outcomes. Critical reflections on the use of marketing methods in these domains are also welcome. The best papers will be considered for a special issue of the Journal of Nonprofit & Public Sector Marketing.
The deadline for submission to the Special Session is by 12:00 midnight GMT on Friday 1 May 2015. Please contact Dr Tim Harries, t.harries@kingston.ac.uk to register your interest and for more details.
ICCMI2015 is jointly organised by Alexander Technological Educational Institute of Thessaloniki, Greece and Kingston Business School, Kingston University London