iSMA Ask the Experts Webinar on Covid-19

Don’t miss out on the International Social Marketing Association’s Ask Our Experts Live Q&A: Guidance for Social Marketing Practitioners During Covid-19 webinar. This iSMA webinar is free to all.

Join a live 60-minute video Q&A with a panel of experienced social marketers from North America, Europe and Australia to discuss how social marketing practitioners can use science-based strategies and behavioural interventions during the defining global health crisis of our time with the coronavirus (COVID-19) pandemic. Each speaker will briefly share tips for practitioners, then participate in a facilitated discussion based on participants’ questions.


Visit iSMA’s new website for detailed bios of the panelists and information on how to register. To accommodate social marketers in multiple time zones, iSMA is offering two live Q&A webinars: May 12 and May 13.

The panellists bring a range of experience from working with pandemics, researching Covid-19, providing thought leadership about the value of a social marketing approach to Covid-19, to supporting programmatic changes to campaigns and issues deeply impacted by Covid-19.

  • Beatriz Casais, Assistant Professor of Marketing and Strategy, University of Minho (Portugal)
  • Ross Gordon, President, Australian Association of Social Marketing (Brisbane, Australia)
  • Sara Isaac, Director of Strategy & Principal, Marketing for Change (Orlando, Florida USA)
  • Gael O’Sullivan, Project Director, Business for Impact/Georgetown University McDonough School of Business (Washington, DC USA)
  • Mallory Peak, Senior Account Director, DH (Spokane, Washington USA).
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