iSMA Social Marketing Brand Platform

The iSMA board approved the brand platform for social marketing. The purpose of the brand platform is to bring consistency to how we all talk about and promote social marketing. More consistent messaging will, we believe, help to build more understanding and trust in social marketing. We encourage you to use the brand platform by incorporating the terminology into your materials, your websites and in presentations as you see fit.

If you have any questions regarding the platform, please feel free to reach out to Jeff French or the members of iSMA committee (Nancy Lee, NancyRLee[at]msn[dot]com ; Julie Colehour, jcolehour[at]cplusc[dot]com ; Bill Madway, wmmadway[at]gmail[dot]com).

The iSMA are also looking for an agency or individual to help (Pro bono) to create a toolkit of materials to accompany this brand platform. If you know an agency that might be interested in playing that role, please let us know (contact Jeff French, jeff.french[at]strategic-social-marketing[dot]org).

Access to the iSMA Social Marketing Brand Platform document