Can Social Marketing and Risk Communications play on the same team? How can Social Marketing tools be effectively integrated into risk communications to optimise both communications and behaviour change when a population is under stress? Jose Sanchez will outline social marketing’s contributions to a disaster management program during Mexico’s 2009 H1N1 influenza outbreak, when social marketing tools functioned as key components supporting the strategies of other social programs such as “Healthy Communities.” He will discuss the barriers Social Marketing encountered in this scenario, and present how social marketing was used to develop specific communications, with messages like “the correct way to sneeze” and “wash your hands properly”, that lowered rates of infection further than had been anticipated by the World Health Organisation.
This 60-minute iSMA webinar will be presented by Jose M. Sanchez (Mexico), who worked for eight years within Mexico’s Ministry of Health and was part of the Ministry of Health team generating strategies for dealing with the H1N1 influenza outbreak in 2009.
The ESMA members have free access to the webinars. Log on the iSMA website to join this webinar and access the archive of previous events.