The Journal of Marketing Management provides free access to the articles of the month. The featured articles of September include pieces on social marketing and publishing.
Duane et al. (2016) adopt a system-based methodology to examine complex exchanges in social marketing.
Luca et al. (2016) draw on Network and service theory to explore value creation at the midstream level in a social marketing smokefree programme.
Johnstone and Hooper (2016) explore how consumers’ green consumption behaviours are influenced by the social environment, within a social cognitive framework.
Tadajewski (2016) provides a refreshing view on the rising importance of journal rankings and academic labour.