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2804, 2019

Full programme for WSMC 19 is now available online

By |April 28th, 2019|Categories: Events|

The 6th World Social Marketing Conference “Influencing behaviour for social good” EMBRACING CROSS DISCIPLINARY SOLUTIONS, NEW THINKING AND CO-CREATION We’re excited to announce that the full programme for WSMC 19 is now available online.  The World Social Marketing Conference brings together academics and practitioners from around the world, working to engage citizens and foster positive behaviour change. A record number of submissions have been received this year, and as a [...]

1512, 2018

ESMA and Lugano Summer School 2019

By |December 15th, 2018|Categories: Events|

28th SSPH+ Lugano Summer School in Public Health Policy, Economics and Management will host a special edition on social marketing Lugano, Switzerland - August 26–31, 2019 ESMA in collaboration with the SSPH+ Lugano Summer School will host three courses (one 6-day course and two 3-day courses) and a plenary session on the Tuesday morning, all dedicated to Social Marketing. The Lugano Summer School hosts public health professionals, researchers and [...]

1512, 2018

Reflections from ESMC 2018: Interdisciplinary research, social marketing and social eating

By |December 15th, 2018|Categories: Reflections from the field|

Making mealtimes matter: commensality, collaboration and building relationships beyond our disciplines. by Marsha Smith, PhD Candidate Perhaps one of the most ubiquitous manifestations of human sociality is commensality: the human practice of eating together or, to put it more exactly, of eating together in groups. Eating together is a powerful mechanism for reproducing the social values, priorities and roles of a society and is essential for the integration of a [...]

512, 2018

6th World Social Marketing Conference

By |December 5th, 2018|Categories: Events|

Join us at the 6th World Social Marketing Conference Edinburgh, 4-5 June 2019 We encourage you to join us at what we will be a must attend event for anyone passionate about fostering positive behaviour change. Whether you are tackling public health issues, encouraging community action or trying to make populations happier, healthier, greener or more sustainable the World Social Marketing Conference is a perfect event to share your ideas [...]

2910, 2018

WSMC 2019 Exclusive member offer

By |October 29th, 2018|Categories: Events, News|

Don't forget about the exclusive ESMA early bird rate for the World Social Marketing Conference. This is valid only until 31st October 2018. To register at these rates you will require the exclusive registration link which is only available from the members resources area. Please log on to your ESMA member account to access the discount link.              

905, 2018

2018 USF Social Marketing Conference

By |May 9th, 2018|Categories: Events|

The 2018 USF Social Marketing Conference aims to equip participants with the tools and techniques to develop effective behaviour change programs and campaigns. Delegates attend from across North America and beyond, finding this conference to be among the best for helpful, down to earth advice and information that they can use to make their programmes a success. The 25th Social Marketing Conference is held 27-30th June 2018 at the Sheraton Sand [...]

905, 2018

ESMC 2018: New speakers and call for papers

By |May 9th, 2018|Categories: Events|

New Speakers Confirmed: ESMC 2018 The planning committee for the 4th European Social Marketing Conference are excited to announce the final line up of keynote speakers for ESMC 2018. Have you ever wondered how Smart Cities are adopting behaviour change approaches or have you ever wanted to know more about the growing network of behavioural insight teams in Europe? Our keynote speakers promise to provide invaluable insights, impart new theories [...]

905, 2018

New Issue of Journal of Social Marketing

By |May 9th, 2018|Categories: Research|

In this issue: Sergio Rivaroli, Arianna Ruggeri, Pietro Novi and Roberta Spadoni on purchasing food to counteract Mafia in Italy. Clare Johansson, Rowan Bedggood, Karen Farquharson and Aron Perenyi examine shared leadership as a vehicle to healthy service eco-systems. Patricia David and Sharyn Rundle-Thiele contribute a paper on theory of planned behaviour and social marketing theory measurement precision. William J. Ashton and Rajesh V. Manchanda use previous social marketing efforts to [...]

905, 2018

Social Marketing Quarterly new issue

By |May 9th, 2018|Categories: Research|

New Issue of Social Marketing Quarterly In this issue: Ali Ibrahim, Kathy Knox, Sharyn Rundle-Thiele, and Denni Arli contribute a paper on segmentation and Theory of Interpersonal Behaviour Insights in the water use market. Diogo Veríssimo, Annalisa Bianchessi, Alejandro Arrivillaga, Fel Ceasar Cadiz, Roquelito Mancao and Kevin Green analyse evaluation of social marketing campaigns questioning whether it works for biodiversity. Livingston A. White contributes a case of social marketing in [...]

905, 2018

Call for Papers: Social Marketing for Biodiversity Conservation

By |May 9th, 2018|Categories: Research|

CALL FOR PAPERS Special Issue – March 2019 Social Marketing for Biodiversity Conservation Guest Editor: Diogo Veríssimo, PhD This special issue of Social Marketing Quarterly will investigate the use of social marketing to stimulate behaviour change that helps preserve biodiversity. Human behaviour is the key driver behind all major threats to the natural environment (Wright et al. 2015). Yet, changing behaviour has proven difficult for those working to preserve biodiversity [...]

2903, 2018

ESMC 2018: Early bird deadline 31 March

By |March 29th, 2018|Categories: Events, News|

Don't miss out on reduced registration We encourage you to register your place at ESMC 2018 before midnight GMT on the 31 March. The conference promises to be a fascinating and informative event, packed with networking opportunities, presentations and interactive workshops for social marketing and behaviour change professionals in Europe. Early Registration Rate €295.00: available until 31 March 2018 Conference Full Rate €369.00 applicable after March 2018 Early Bird Association [...]

2701, 2018

ESMC 2018 Warm-up: The Power of Behaviour Change Marketing

By |January 27th, 2018|Categories: Events|

The Power of Behaviour Change Marketing Free Event: 27th Feb, Den Bell, Antwerp In preparation for the 4th European Social Marketing Conference (6-7 September 2018, Antwerp) the European Social Marketing Association (ESMA) and City of Antwerp invite you to a special free event to introduce the power of social marketing to create positive, long lasting behaviour change. Enjoy an engaging afternoon of presentations from leading European social marketers, representatives from [...]

2701, 2018

Exclusive issue dedicated to Social Marketing in a Portuguese academic journal

By |January 27th, 2018|Categories: Reflections from the field|

For the first time, a Portuguese academic journal has published a special issue devoted entirely to Social Marketing and its dimensions. Revista de Gestão dos Países de Língua Portuguesa (Journal of Management of Portuguese-Speaking Countries), Vol. 3, September-December 2017 was published by the University Institute of Lisbon. The issue features the work of participants from five countries, three continents and eight prestigious universities including authors such as Jeff French, Stephan [...]

2701, 2018

New iSMA webinar

By |January 27th, 2018|Categories: Events|

Messages that Motivate: Leveraging behavioural insights to design powerful social marketing messages March 28/29, 2018 - with Brooke (Sadowsky) Tully (USA) As part of your social marketing strategy, you’ve clarified which behaviour(s) to promote, identified the priority audience(s), and coordinated interventions to make the desired behaviour as viable as possible. Now it’s time to design the messaging strategy. But that’s much easier said than done! This webinar focuses on five [...]

2701, 2018

Welcome new board members

By |January 27th, 2018|Categories: News|

The ESMA community would like to welcome its newest board members. Please give a big welcome to Rita Brophy, Nadina Luca and Diogo Veríssimo. Rita Brophy I am a social marketing professional specialising in strategic research, development and training to inform, design and deliver user-centred behavioural change programmes. A passionate advocate of the benefits of embedding social marketing in social policy, I travel into the heart of communities in order [...]

2112, 2017

New iSMA webinar

By |December 21st, 2017|Categories: Events|

From ‘So What?’ to ‘Wow!’ How Co-creation Energises Audience Research January 23, 2018 With Rita Brophy, from Red B/SMS Research (United Kingdom). Rita Brophy, from Red B/SMS Research, UK, will share how embedding co-creation techniques into audience research uncovered the actionable insights used to design two programmes in Dudley, UK. In one, a multi-disciplinary team that included members of the community co-created the strategies, tone and delivery of a campaign [...]

2112, 2017

ESMC 2018 registration now live!

By |December 21st, 2017|Categories: Events|

Early Registration for the 4th European Social Marketing Conference (ESMC) 2018 is now live! Early Registration Rate €295.00 available until March 2018 (Conference Full Rate €369.00 applicable after March 2018) Early Bird Association Member rate €260.00 available until March 2018 (ESMA members should contact the European Social Marketing Association or check newsletters for the discount code). Student Rate €195.00 What does your registration include? Full attendance to both plenary days [...]

2112, 2017

Incentives and disincentives for reducing sugar in manufactured foods

By |December 21st, 2017|Categories: Reflections from the field|

A novel food supply chain analysis from WHO identifies insights for governments to consider when designing sugar reduction strategies. It explores the incentives and disincentives to using sugar in manufactured foods throughout the “sugar supply chain” – the actors and activities that take sugar from farm to fork. Read more

1911, 2017

Social Marketing Quarterly new issue

By |November 19th, 2017|Categories: Research|

Latest issue of SMQ includes contributions on the story of social marketing in Europe; the use of industry marketing research to understand people at risk; flu vaccination; customer willingness to pay for improved flame-based cookstove features in South Africa, and the use of Delphi method for consensus building in social marketing. Check the Journal website for full access to the articles. Read more

1911, 2017

Call for papers: Macromarketing conference 2018

By |November 19th, 2017|Categories: Events|

The call for papers for the Macromarketing conference to be held 10-13 July, 2018, in Leipzig, Germany is now open. The Conference theme is: Change between complexity and simplicity. The deadline for abstracts is 31st January 2018. Tracks include many interesting topics such as: Social marketing practice and macro-marketing reflection; macromarketing and health; ethical consumption in emerging economies; quality of life and wellbeing; ethics, equality and social justice to name [...]

1710, 2017

The 4th European Social Marketing Conference

By |October 17th, 2017|Categories: Events|

The 4th European Social Marketing Conference will be taking place in Antwerp, Belgium on 6th and 7th of September 2018, with pre-workshops taking place on the 5th. We're extremely excited to host the conference at such vibrant and diverse European city. The City of Antwerp authority have kindly given their support to the conference, and below Milan Rutten head of Marketing Strategy extends his welcome to the upcoming conference delegation. [...]

1310, 2017

Dr. Carol Bryant’s career of improving lives through social marketing

By |October 13th, 2017|Categories: News|

From founding social marketing as a focus area at USF to spearheading a seminal program promoting breastfeeding among the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) clients, Dr. Carol Bryant has dedicated more than 30 years to a career focused on improving lives. Carol Bryant, Distinguished University Health Professor in the USF College of Public Health’s Department of Community and Family Health and former director of the [...]

1310, 2017

Social marketing and vaccination acceptance

By |October 13th, 2017|Categories: Events, Reflections from the field|

Suzanne Suggs, Doug Evans and Clarissa Hsu held a session on “Social marketing and vaccination acceptance: Understanding and addressing determinants of behaviours and mechanisms of change in context” at the annual Vaccination behaviour meeting in Annecy, France 25-27 September 2017. This year’s theme was “Vaccine Acceptance Science, Policy, and Practice in a “Post-Fact” World” and was attended by participants from across the world and sectors (industry, government, NGOs, and academia). [...]

410, 2017

Special Issue of Journal of Social Marketing

By |October 4th, 2017|Categories: Research|

The latest special Issue of Journal of Social Marketing is dedicated to a critique of social marketing's approaches to address social change agendas. The articles published in this issue provoke us to explore the role and power of social marketing in addressing complex social problems and the multiplicity of stakeholders. Hoek (2017) provides a timely reflection on the role that corporations can play in public health and some of the [...]

1908, 2017

Opportunity to share your view on the ethical dilemmas of social marketing

By |August 19th, 2017|Categories: Reflections from the field, Research|

Please help us understand more about the ethical dilemmas and challenges facing social marketers. This project is a response to concerns regarding the lack of Codes of Ethics for social marketing and related fields such as health promotion. While several organisations have developed codes and ethical standards, they have yet to be endorsed by global social marketing and health promotion communities. Research is needed to determine the nature of ethical [...]

1908, 2017

Global consensus on social marketing principles, concepts and techniques

By |August 19th, 2017|Categories: Reflections from the field, Research|

ESMA is pleased to announce that the Social Marketing Concepts and Principle paper that we have contributed to alongside other global social marketing associations has now been endorsed by all existing professional associations. This paper is a significant mile-stone in the development of consensus around the nature, form and purpose of social marketing. A working group made up of several ESMA members and members of other associations chaired by Professor [...]

1908, 2017

An opportunity for social marketing input for the WHO global action plan

By |August 19th, 2017|Categories: Reflections from the field|

World Health Organisation: Development of a draft global action plan to promote physical activity Aiming to develop a draft global action plan to promote physical activity, the WHO Secretariat is hosting an open web-based consultation on a first draft from 1 August 2017 to 22 September 2017. Member States, UN organizations and non-State actors are invited to submit their comments. This is a great opportunity for reflection on how social [...]

2906, 2017

Reflections on the 5th World Social Marketing Conference

By |June 29th, 2017|Categories: Events, Reflections from the field|

The 5th World Social Marketing Conference assembled 500 scholars, practitioners and policy makers in Washington to explore, discuss and debate social marketing challenges and solutions to the world’s most complex dilemmas, including, but not limited to, sustainability, health and well-being, poverty, violence against women, injustice, and other societal concerns. Participants were invited to submit competitive papers, working papers, or proposals for workshops and special sessions. The Conference was intense showcasing [...]

2906, 2017

2018 International Social Marketing Conference (ISMC)

By |June 29th, 2017|Categories: Events|

The International Social Marketing Conference (ISMC) aims to bring together social change agents from across Australia to share the latest tools & approaches to changing behaviours for societal wellbeing. Learn new insights from industry experts, grow your network & explore emerging technologies. The theme for the conference in 2018 is "Broadening Cultural Horizons in Social Marketing" and the conference will be held from the 15-16 July 2018 in Singapore, with [...]

2806, 2017

Agents of Change Summit

By |June 28th, 2017|Categories: Events|

The Agents of Change Summit unifies and expands the community of professionals using marketing and technology to change people’s health behaviours for social good. In 2018, the Agents of Change Summit returns to San Diego with new research, case studies, technologies, and insights to help you change health behaviors in your community. #AOCS18 aims to equip professionals with evidence-based strategies proven to cause change and the technological tools to effectively [...]

2806, 2017

Opportunity available with One Drop

By |June 28th, 2017|Categories: Jobs|

One Drop is an international non-profit organization and the international foundation of Cirque Du Soleil, partnering and funding WASH projects worldwide. About the position: This Country Manager position is a one year mandate (renewable possibility) as an independent contractor to be based in India (flexible location with frequent travel to our projects areas of Bihar and Rajasthan, and perhaps more regions in the future). Reporting to the Director, Africa and [...]

2806, 2017

The Behavior Change Toolkit

By |June 28th, 2017|Categories: Research|

People in need (PIN) NGO recently published a practical and concise Behaviour Change Toolkit. This toolkit is designed to give international development practitioners the know-how they need to understand people's behaviours and to help people to make positive changes in their lives. It highlights how behaviour change is key to addressing many development issues such as child mortality, food insecurity, lacking education, and gender inequality, and offers practical and easy-to-read [...]

2806, 2017

Fully Funded PhD Opportunity

By |June 28th, 2017|Categories: Jobs|

PhD opportunity: Psycho-social determinants of perceptions of health inequalities and attitudes towards health equity policies The School of Social Sciences, Birmingham City University, has a fully funded PhD opportunity for a project tailored towards uncovering the psycho-social factors which make social and structural attributions of health difficult for the public to understand and help determine how best to inform individuals of the role of social factors in their own health [...]

2806, 2017

New iSMA webinar

By |June 28th, 2017|Categories: Events|

Socio-Psychological Levers for Improving Women's Health and Well-Being with Joy Parkinson (Australia) July 18/19, 2017 Across women's life courses there are a number of key transition points which are important in the development of good or poor health, from commencing school to workforce entry, to pregnancy and childbirth, to name only a few. There are also influential social and psychological factors, including friends, family, community and a range of individual [...]

805, 2017

Ask the Expert session with Social Marketing Expert Nancy Lee

By |May 8th, 2017|Categories: Events|

On 22nd of May 2017 The Social Marketing Association of North America (SMANA) will be hosting an Ask the Expert session with Social Marketing Expert Nancy Lee. There will be two types of sessions: One-to-One and Open Sessions. One-to-One is your chance to have one on one time with our expert! This is ideal for SMANA members to ask specific project based questions, get the expert's opinion on a particular [...]

705, 2017

WSMC 2017: registration deadline extended

By |May 7th, 2017|Categories: Events|

There is just over a week to go until the 5th World Social Marketing Conference. If you haven't had the time to register the online booking has been extended until midnight eastern on 12th of May. The final conference brochure is also available to download. With over 100 breakout session to choose from we encourage you to start planning your event agenda as soon as you can. We look froward [...]

2304, 2017

Call for Papers: Social Marketing Quarterly

By |April 23rd, 2017|Categories: Research|

Social Marketing Quarterly is now accepting manuscripts on the special issue topic: Social Marketing for Policy, Systems, and Environmental Change. Social Marketing Quarterly (SMQ), peer-reviewed and published quarterly, is a scholarly, international journal focused exclusively on the theoretical research and practical issues confronting academics and practitioners who use marketing principles and techniques to benefit society. SMQ targets social marketers, communicators, and social science professionals who change the world through protecting [...]

2304, 2017

New Journal: Behavioural Public Policy

By |April 23rd, 2017|Categories: Research|

Behavioural Public Policy is an interdisciplinary and international peer-reviewed journal devoted to behavioural research and its relevance to public policy. BPP seeks to be multidisciplinary and therefore welcomes articles from economists, psychologists, philosophers, anthropologists, sociologists, political scientists, primatologists, evolutionary biologists, legal scholars and others, so long as their work relates the study of human behaviour directly to a policy concern. Edited by George A. Akerlof Georgetown University, USA, Adam Oliver [...]

2304, 2017

Call for papers – UK Social Marketing Conference

By |April 23rd, 2017|Categories: Events|

2nd UK Social Marketing Conference (UKSMC) It has been a decade since the creation of the National Social Marketing Centre (NSMC) in the UK and social marketing and behaviour change programmes are having more and more of a demonstrative positive impact on communities across a number of sectors. As key partners of the first UK Social Marketing Conference, Queen Mary University, the European Social Marketing Association, NSMC, Strategic Social Marketing [...]

604, 2017

Speed mentoring at World Social Marketing Conference

By |April 6th, 2017|Categories: Events|

The World Social Marketing Conference 2017 launches the first speed-mentoring session hosted by Melissa K Blair. Modelled after speed dating, speed mentoring is a concept that focuses on quick-hit information and time-efficient networking through a series of short, focused conversations about specific questions or topics. At the WSMC speed-mentoring session, new social marketing professionals (less than 7 years of social marketing experience) will have the opportunity to participate in three [...]

2903, 2017

WSMC: Presenter Bursaries

By |March 29th, 2017|Categories: Events, News|

Help us support authors from the developing world who are trying to create positive behaviour change for social good. The planning committee for the World Social Marketing Conference is raising funds through a campaign on gofundme to allow presenters from the developing world to attend and showcase their work. All donations will help bring professionals in the developing world working on social marketing projects to create real positive change in [...]

2903, 2017

Special issue of the Journal of Social Marketing

By |March 29th, 2017|Categories: Research|

Broadening the scope of social marketing theory, application and practice This special issue edited by Christine Domegan and Fiona Harris is focused on a timely topic: broadening the scope of social marketing. Fry, Previte and Brennan (2017) reflect on moving beyond benchmarks in social marketing. McHugh and Domegan's article responds to the call for reflexivity in social marketing. Spotswood et al (2017) provide a conceptualisation of practice theory and social [...]

1702, 2017

iSMA Webinar: Social marketing and health risk communication

By |February 17th, 2017|Categories: Events|

Adding Social Marketing to Health Risk Communications with Jose M. Sanchez March 14/15, 2017 Can Social Marketing and Risk Communications play on the same team? How can Social Marketing tools be effectively integrated into risk communications to optimise both communications and behaviour change when a population is under stress? Jose Sanchez will outline social marketing's contributions to a disaster management program during Mexico's 2009 H1N1 influenza outbreak, when social marketing [...]

2201, 2017

WSMC 2017: Take your social marketing skills to the next level

By |January 22nd, 2017|Categories: Events|

To help potential delegates and presenters get the best registration rate possible, the conference early bird registration rates and association registration rates were extended until 31st of January 2017. Book your place now! The ESMA members benefit from special discounts. Contact your Association for the discount code. Learn from experts in the field at WSMC 2017 and take your social marketing skills to the next level. At this year's World [...]

2201, 2017

Join the new Social Marketing Listserv

By |January 22nd, 2017|Categories: News|

The Social Marketing Association of North America (SMANA) invites you to join the new Social Marketing Listserv! Share opportunities, resources, events, questions, and news related to social marketing from across the globe. This new Listserv is managed by the Social Marketing Association of North America (SMANA) in partnership with the International Social Marketing Association (ISMA). This listserv will replace the non-working “Georgetown” list and socialmarketers.net. The technology has been extensively [...]

2201, 2017

The Macromarketing Conference 2017 call for papers

By |January 22nd, 2017|Categories: Events|

The 42nd Macromarketing Conference will take place 19-23rd June, 2017 in Queenstown, New Zealand. The Conference theme is Marketing Systems’ Contributions to Society: Past, Present and Potential. The Conference includes many interesting tracks for social marketers including critical social marketing; ethics; consumer vulnerability; quality of life and well-being; social value, inequality and responsibility etc. The deadline for submissions is Thursday, 12th January 2017. Decisions will be communicated by the middle [...]

2101, 2017

The obesity map

By |January 21st, 2017|Categories: Research|

A powerful illustration of how obesity rates have increased over the years. The data for the map comes from research published earlier this year in The Lancet that looked at the body mass index of adults in 186 countries from 1975 to 2014. You can read more here.

2001, 2017

New and Exclusive: Social Marketing Training Events in 2017

By |January 20th, 2017|Categories: Events, Reflections from the field|

Join Professor Jeff French at an exciting new series of training events available in London through 2017, the first of which is taking place on 30th March. The new SSM training and development sessions are designed to provide up-to-date evidence, theory and practice drawn from the many disciplines and fields of practice that seek to influence social behaviour. Each training event will take a holistic cross disciplinary and cross sector [...]

1812, 2016

The 3rd European Social Marketing Conference report

By |December 18th, 2016|Categories: Events, Reflections from the field|

The 3rd European Social Marketing Conference took place in Espoo, Finland, 22-23 September 2016. The mission of the European Social Marketing Conference is to act as a vehicle to help build a European movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels. We are committed to running the conference [...]

2711, 2016

WSMC 2017 programme and updates

By |November 27th, 2016|Categories: Events|

The first programme release for the upcoming 5th World Social Marketing Conference is now available to view and download from the conference website. The release includes: Pre and Post workshop details Full conference timings Plenary and Keynote session details Panel session highlights Download the PDF version of the first programme release here Book your place now! Early bird rates end 31st January. ESMA members benefit from special discounts. Visit the [...]

2711, 2016

Social Marketing Masterclass, the Netherlands

By |November 27th, 2016|Categories: Events|

The European Institute for Brand Management will be hosting a social marketing event. Professor Jeff French, member of the ESMA Board will be delivering a social marketing masterclass. The event will take place on 9th December 2016, at BCN in Rotterdam, Barbizonlaan 25, 2908 MB Capelle a/d IJssel. More information on the Institute’s website

2711, 2016

New Social Marketing Resource: Segmentation in Social Marketing

By |November 27th, 2016|Categories: Research|

Segmentation in Social Marketing - Process, Methods and Application, edited by Timo Dietrich, Sharyn Rundle-Thiele & Krzysztof Kubacki is a welcomed and long overdue book on segmentation in social marketing. The book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing programme design. It presents a variety of segmentation approaches alongside case studies of their application in various [...]

2711, 2016

ESMA & iSMA webinar

By |November 27th, 2016|Categories: Events|

January 31, 2017 Qualification and Professional Standards in the Field(s) of Social Marketing and Behaviour Change with Matthew Wood (Brighton University, UK) and Phillip Holden (Old Royal Naval College, UK) How should qualified Social Marketers and behaviour change agents be recognised? This webinar discusses a proposal for ESMA / iSMA / AASM / SMANA to formally assess and endorse existing qualifications awarded by recognised bodies (e.g. universities) and, where certain [...]

2211, 2016

Reflections on the 3rd European Social Marketing Conference, 22-23 September, Espoo, Finland, 2016

By |November 22nd, 2016|Categories: News|Tags: , , , , |

@ Otso Alasko I came away from the Conference in Espoo with a head buzzing with new ideas and a deep sense that Social Marketing is making a tremendous contribution to developing a more respectful approach to delivering more responsive social policy across Europe. I was impressed at the range of applications of Social Marketing and the high quality of the work that people are taking forward. I [...]

711, 2016

Pro-environmental behaviour change webinar

By |November 7th, 2016|Categories: Events|

Join the Energy Saving Trust webinar at 11am on Wednesday 16 November 2016 and hear the headline findings from new research projects on consumer engagement and energy efficiency advice. Presentations will cover research projects from: The Department for Business, Energy and Industrial Strategy (BEIS): how best to engage householders with energy advice when smart meters are installed The Scottish Government with the Energy Saving Trust: a pilot looking at new techniques [...]

2210, 2016

New Social Marketing Book

By |October 22nd, 2016|Categories: Reflections from the field|

"Social Marketing in a Country. The British Experience" by Carlos Oliveira Santos, PhD, is a comprehensive account of the British national social marketing strategy. The book uses a cognitive approach, to examine the genesis, evolution, and implementation of that policy process that led to an important development in British public health policy. In mapping this experience the book provides a useful resource for those seeking to contribute to the conception [...]

2210, 2016

Call for the 4th European Social Marketing Conference

By |October 22nd, 2016|Categories: News|

Following the successful events in Lisbon 2012, Rotterdam 2014 and Espoo 2016, ESMA is looking for partners to host the 4th European Social Marketing Conference 2018. If you are interested in hosting the event and/or helping out with the logistics (e.g. finding sponsors and venues etc.) please send us a 500 words proposal addressing the following points: Some up front financial or in kind support to off-set the cost risk [...]

2210, 2016

Call for ESMA webinars

By |October 22nd, 2016|Categories: Research|

ESMA organises in partnership with iSMA a series of webinars on social marketing open to all ESMA and iSMA members. The webinar series provides a great opportunity to learn about most recent and evidence-based social marketing developments and resources worldwide. If you are interested in presenting your work in the webinar to a wide social marketing audience, please send us a proposal. The proposal should describe briefly the topic and [...]

2210, 2016

University College London’s Centre for Behaviour Change Digi hub

By |October 22nd, 2016|Categories: News|

The University College London’s Centre for Behaviour Change, in association with EIN’s (Epode International Network) partner C3 Collaborating for Health, invites you to join the CBC Digi-hub. To date there is no network to link European professionals interested in digital health and behaviour change, particularly those in different sectors (e.g., academic, public, private). The CBC Digi-hub aims to change that and foster a network to connect with others, especially on project [...]

2210, 2016

European Obesity Forum 2016

By |October 22nd, 2016|Categories: News|

The 2016 European Obesity Forum (EOF 2016) will take place on 24 and 25 November in Amsterdam with the second day of the congress dedicated to the closing ceremony of the EU-funded OPEN project. The network’s European and international members will gather in the Dutch capital to share best practices, meet old friends and form new partnerships. The first day of the EOF 2016 will be dedicated to the Freshers [...]

2010, 2016

WSMC 2017 call for developmental papers

By |October 20th, 2016|Categories: News|

The World Social Marketing Conference 2017 invites submissions of ‘developmental and experiential’ proposals. The aim is to welcome short submissions outlining, innovative and forward thinking Developmental or Experiential sessions at the conference for academics and practitioners alike. If you wish to share preliminary results, canvass others to develop a concept, share your ideas, get input on a project or explore non-project related aspects and approaches to social marketing then we look forward to receiving [...]

1009, 2016

ESMC 2016: It’s almost time

By |September 10th, 2016|Categories: Events, News|

Only two weeks left until the ESMC 2016! We hope you will join us for what will be a great social marketing and social change event. Visit the Conference website for latest updates to the programme. A warm welcome to the new members! We are delighted that you decided to join our community. We hope to see all our members in Espoo at the 3rd European Social Marketing Conference. If [...]

1009, 2016

JMM free access to social marketing articles

By |September 10th, 2016|Categories: Research|

The Journal of Marketing Management provides free access to the articles of the month. The featured articles of September include pieces on social marketing and publishing.  Duane et al. (2016) adopt a system-based methodology to examine complex exchanges in social marketing. Luca et al. (2016) draw on Network and service theory to explore value creation at the midstream level in a social marketing smokefree programme. Johnstone and Hooper (2016) explore [...]

1009, 2016

Explore career options with the Energy Saving Trust

By |September 10th, 2016|Categories: Jobs|

The Energy Saving Trust provides advice and consultancy to help people save energy every day. Their experts speak with millions of householders every year, deliver first class programmes for governments and provide consultancy to UK businesses and international companies. Find out more about their job opportunities

1009, 2016

WSMC 2017: paper submissions deadline extended

By |September 10th, 2016|Categories: Events|

The World Social Marketing Conference Call for Papers has been extended until 7 October 2016 Due to high interest and requests from the community, the deadline has been moved back from 16 September until 7 October to allow for those tight on time or beginning the academic year to have a greater chance of submitting their work for consideration. The Conference organisers encourage submissions from academics, practitioners, private, NGO and [...]

907, 2016

International Journal of CoCreation in Design and the Arts: Call for papers

By |July 9th, 2016|Categories: News, Research|

International Journal of CoCreation in Design and the Arts: Special Issue of CoDesign and the Public Realm Guest editors: Liesbeth Huybrechts, Jon Geib, Hilde Heynen, Henric Benesch, Jessica Schoffelen Co-design’s engagement with the public realm is rooted in an activist tradition aspiring to increase democratic participation of diverse societal groups in design activities related to public space, services, systems or policy. This is partly due to its historical relationship with [...]

907, 2016

WSMC 2017 Call for papers

By |July 9th, 2016|Categories: Events, News|

Help others learn, be the change that matters: 5th World Social Marketing Conference 2017 Call for Papers. Deadline 16 September 2016 The overall conference theme is “Influencing Behaviour for Social Good”. The organising committee would be delighted to receive submissions with a clear Social Marketing perspective focused on any of the following conference tracks. Conference Tracks Promoting global health and well-being Reducing global communicable disease through behavioural influence Reducing crime and poverty and [...]

907, 2016

JSM call for papers: societal wellbeing

By |July 9th, 2016|Categories: News, Research|

Great opportunity for social marketing researchers! Special issue call for papers from Journal of Social Marketing: The Many Paths to Societal Wellbeing: Charting a Course Forward Guest Editors: Professor Rebekah Russell-Bennett and Dr Nadia Zainuddin Societal wellbeing is firmly on the agenda of marketers, governments, nonprofits and social enterprise. The culture of excess consumption is grinding to a halt as consumers become more aware of the need to conserve resources to [...]

507, 2016

ESMC 2016 updates

By |July 5th, 2016|Categories: News|

The paper submission results have now been notified. Congratulations to all successful authors! The ESMC organising committee is delighted to have received so many high quality submissions and would like to thank all authors who submitted papers and posters to the event. The competition for posters is still open until 29th of July 2016. Registration is open for the main European social marketing event of the year to be held [...]

1906, 2016

Changes to our privacy policies

By |June 19th, 2016|Categories: News|

This article is to inform you of changes to our privacy policies that affect you individually. The ESMA board recently negotiated an agreement with the International Social Marketing Association (iSMA) whereby iSMA will provide ESMA members with full membership of the iSMA in return for 10% of ESMA's total contributions from members. Note, that this transaction is resolved at no extra cost to ESMA members, who will continue to pay [...]

1906, 2016

Digital Behaviour Change Conference 2017

By |June 19th, 2016|Categories: Events|

Save the date for the 3rd Digital Behaviour Change Conference to be held on 22-23 February 2017 in London, UK. World-renowned academic experts will be joining key members of the public health and technology sectors for insightful seminars, panel discussions and more across a variety of topics. Submissions for talks, poster sessions, interactive workshops and technology demonstrations can be submitted beginning with July 2016. More details here.

1906, 2016

41st Macro-marketing Conference, Dublin, Ireland 2016

By |June 19th, 2016|Categories: Events|

Don’t miss the 41st Macro-marketing Conference to be held 13-15 July, in Dublin, Ireland. In addition to the special session on critical social marketing, the Conference tracks include other fascinating topics such as consumer vulnerability; new consumer activism; ethics, equity and social justice; arts and culture; religion in marketing; sustainability; marketization and subalternity; conflict and constructive engagement; consumer culture etc. More details on the conference website.

1906, 2016

European Code Against Cancer: 12 ways to reduce your risk

By |June 19th, 2016|Categories: Events, News|

Prof. Jeff French represented ESMA at the special two-day Workshop on Behaviour Change and Social Marketing organised by the Association of European Cancer Leagues in Brussels on 23rd and 24th of May 2016. The event was attended by representatives of 18 European countries all dealing with the issues of preventing cancer and promoting its early detection and treatment. Jeff French acted as a keynote speaker and gave the group an [...]

1306, 2016

ESMC 2016 abstract notifications

By |June 13th, 2016|Categories: News|

Congratulations to all ESMC 2016 successful authors! The paper submission results have now been notified. Looking forward to seeing you in Espoo in September! ESMA members benefit from special rates. Register now For member discounts please contact the Conference team at: euro@wsmconference.com

306, 2016

ESMC 2016 updates

By |June 3rd, 2016|Categories: News|

News from the ESMC 2016 Conference Committee: Due to the large number of papers submitted to ESMC 2016, the review process is taking longer than expected. The Committee is delighted to see such interest in the Conference and would like to ensure the authors of the papers that they will receive a decision on their submissions this month. The call for posters is still open!

1505, 2016

Social Marketing Quarterly: special issue on European Social Marketing

By |May 15th, 2016|Categories: News, Research|

This new issue from SMQ is dedicated to European perspectives on social marketing, with contributions that originated as papers in the European Social Marketing Conference in 2014. The issue opens with an editorial from Alan Tapp, a reflexive view on what may define “European” social marketing which ends with a call for more critical social marketing research. Common themes that emerge across the articles in this special issue highlight the [...]

1205, 2016

University of South Florida Social Marketing Conference 2016

By |May 12th, 2016|Categories: Events, News|

The University of South Florida Social Marketing Conference enters its 24th year with a continued and vigorous commitment to social marketing’s robust capacity to influence complex social problems. While global inequality has lessened somewhat over the past century, more recent times have shown a marked increase in inequality in finances, health, political access, and social mobility. This year’s theme, “Building on the Legacy: Forging New Paths”, looks at these pressing [...]

1205, 2016

The role of strategic social marketing in public policy

By |May 12th, 2016|Categories: Events|

Please join the Behaviour Change CoP and the Social Protection and Labour Global Practice for: The role of strategic social marketing in public policy Thursday , May 19 | 12:30 pm  – 2 pm |  World Bank J Building, Room 701, 1818 H St NW Washington DC 20433 *Lunch will be served “Social marketing” shares a similarly rigorous approach to commercial marketing – applying a set of evidence and experience-based [...]

1205, 2016

AMA Marketing and Public Policy Conference 2016

By |May 12th, 2016|Categories: Events|

The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection between marketing and public policy. Participants include marketers, academics and public policy makers representing a wide range of universities, agencies and organisations from around the world. The Marketing & Public Policy Conference (MPPC) is a key event for marketing academics, public policy makers, social marketers and marketing practitioners interested in social and public [...]

1205, 2016

Calls for the 5th World Social Marketing Conference (WSMC)

By |May 12th, 2016|Categories: Events|

Following previous highly successful conferences in Brighton (2008), Dublin (2011), Toronto (2013), and Sydney (2015), academic and practice papers as well as interactive workshop sessions and poster presentations proposals are now being invited for the 5th World Social Marketing Conference (WSMC). Overall conference theme: “Influencing Behaviour for Social Good.” The deadline for submissions is 16 September 2016. The WSMC organising committee would be delighted to receive submissions with a clear [...]

1204, 2016

Featured research: new study from The Lancet

By |April 12th, 2016|Categories: Reflections from the field, Research|

Trends in diabetes: Diabetes kills as many people as AIDS. In 2012 diabetes caused as many deaths as HIV/AIDS (1.5 million). The study from NCD Risk Factor Collaboration (NCD-RisC) analyses the trends in diabetes prevalence since 1980. The data are derived from 751 population-based measurement studies involving nearly 4.4 million participants. The study stresses the importance of a multi-level approach to support healthy behaviour, diets and lifestyle change and programmes [...]

1204, 2016

Nature to launch research journal serving the behavioural sciences community

By |April 12th, 2016|Categories: Research|

New Journal from Nature for the behavioural sciences community launching January 2017 and open for submissions. Social marketing and behaviour change academics will benefit from having a new outlet for publishing their research. As stated on the Journal website, Nature Human Behaviour, an online-only journal, will publish research of outstanding significance into any aspect of human behaviour: psychological, biological, and social bases, as well as its origins, development, and disorders. [...]

1204, 2016

David Stewart editor-in-chief, Journal of Public Policy & Marketing on publishing

By |April 12th, 2016|Categories: Reflections from the field, Research|

“When a young scholar gets a rejection letter, the first thing they should do is take a deep breath and go for a walk.” In an interview for the American Marketing Association, David Stewart, Editor-in-Chief of the Journal of Public Policy & Marketing (JPPM), an important outlet for social marketing research, shared his thoughts on impact, theory, and JPPM as well as scholarly publishing and the peer-review process in general. "Citation [...]

3103, 2016

ESMC 2016 abstract and travel bursary deadline extended

By |March 31st, 2016|Categories: Events, News|

The deadline for paper submissions has been extended to 15th April 2016. The deadline for poster submissions has also been extended to 29th July 2016. The Conference Committee encourages submissions from academics, practitioners, private, NGO and public sector agencies, policy makers, students and all those interested in developing citizen centric approaches to effective and efficient social programme and policy delivery. Conference tracks: 1. New theories and methods being used in [...]

1703, 2016

US National Conference on Health Communication, Marketing, and Media

By |March 17th, 2016|Categories: Events|

The Centers for Disease Control and Prevention (CDC) and the National Public Health Information Coalition are organising the tenth annual National Conference on Health Communication, Marketing, and Media to be held August 23 – 25, 2016 in Atlanta, GA. Professor Jeff French, ESMA Board member will sit on the event's advisory board. The conference brings together individuals representing academia, public health researchers and practitioners from federal and state government and [...]

1703, 2016

Ecom guide now published

By |March 17th, 2016|Categories: News, Research|

Ecom (Effective Communication in Outbreak Management) guide on how to develop and run pandemic communication and behavioural programmes has been published. Outbreaks of infectious diseases pose significant communication challenges to health authorities. An interdisciplinary approach of social, behavioural, communication and media sciences is needed for effective behavioural and communication strategies to respond to the need for large-scale measures such as vaccination and antiviral therapy and increase its acceptance. This is where [...]

1603, 2016

What do successful grads think you should study?

By |March 16th, 2016|Categories: University News|

Learn to think smart. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper libero [...]

1503, 2016

Former student discusses success in the fashion industry

By |March 15th, 2016|Categories: University News|

My success is no accident. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper libero [...]

1503, 2016

How do you best prepare for university?

By |March 15th, 2016|Categories: University News|

Focus on exam results. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper libero condimentum, [...]

603, 2016

Behavioural Insights Applied to Policy: European Report 2016

By |March 6th, 2016|Categories: News, Research|

Behavioural Insights Applied to Policy: Overview across 32 European countries A report by Joana Sousa Lourenço, Emanuele Ciriolo, Sara Rafael Almeida, and Xavier Troussard A new report on behavioural insights from the European Comission. The report: “Behavioural Insights Applied to Policy: Overview across 32 European countries” covers policy applications informed by behavioural insights. It reviews institutional developments and proposes a comparative framework (PRECIS) describing behavioural insight teams with six key [...]

802, 2016

ESMC 2016 travel bursary

By |February 8th, 2016|Categories: News|

The European Social Marketing Association is pleased to announce a call for applications for travel bursaries to attend the 3rd European Social Marketing Conference, 22-23 September 2016 in Espoo, Finland. A limited number of bursaries up to €500 are available to ESMA members only, with preference given to members with limited sources of funding. Information about ESMA membership options can be found here. Applicants must complete and return the ESMA travel [...]

1201, 2016

ESMC 2016 Call for papers now live!

By |January 12th, 2016|Categories: Events, News|

The call for submissions to the 3rd European Social Marketing Conference is now live. The deadline for submissions is 31st March 2016. The European Social Marketing Conference registration is now open. The event will bring together practitioners, academics, policy makers, researchers and industry to explore and enrich Social Marketing practice around Europe. ESMA members benefit from special rates. The first 20 ESMA members can book via a special discount code [...]

2012, 2015

Job opportunity: PhD in social marketing

By |December 20th, 2015|Categories: Jobs, News|

The Institute for Public Communication (ICP), Faculty of Communication Sciences, at the Università della Svizzera italiana (USI) in Lugano, Switzerland, announces a call for a Doctoral Student and Research Assistant position in Social Marketing. The candidate will join the research team of Professor L. Suzanne Suggs, the BeCHANGE Research Group, in the ICP. During the 3-year doctorate, the candidate will assist Prof. Suggs in her research, teaching, and service activities, [...]

1812, 2015

Agents of Change Summit

By |December 18th, 2015|Categories: Events, News|

Researchers and practitioners using communication, marketing and technology to shift behaviours are invited to learn and discuss the latest innovations in behaviour change at the Agents of Change Summit. The Australian Association of Social Marketing (AASM) is pleased to support this inaugural event. Held on 8-9th February 2016, in San Diego, CA, this Summit aims to break down the silos between professionals from the various behaviour change pathways, explore the [...]

1711, 2015

The 8th Nordic Health Promotion Research Conference, 20–22 June 2016

By |November 17th, 2015|Categories: Events, News|

The Nordic Health Promotion Research Network and the local Conference Committee announce the 8th Nordic Health Promotion Research Conference (NHPRC) to be held 20-22 June 2016 at the University of Jyväskylä, Finland. The 8th NHPRC celebrates 20 years of Nordic conferences as the first was held in 1996 in Bergen, Norway. Therefore, the main theme of the conference focuses on the developments of the last 20 years. However, the past is [...]

1411, 2015

Sustainability and Social Marketing at the 8th EPH Conference

By |November 14th, 2015|Categories: News, Reflections from the field|

Sustainability and Social Marketing at the European Public Health Conference, 14-17 October 2015, Milan, Italy Reflections and relevance to ESMA by L. Suzanne Suggs, ESMA co-founder and Board Member. Sustainability was a central theme of the recent European Public Health Conference: “Health in Europe – from global to local policies, methods and practices” held in Milan Italy last month. It was not only focused on health, but also the environmental [...]

211, 2015

Reflections from the EUPHA Conference, Milan, 2015

By |November 2nd, 2015|Categories: News, Reflections from the field|

EUPHA Preconference on Child injury prevention Julie Huibregtsen, one of the ESMA Board Members has presented on social marketing and child safety at the 8th European Public Health Conference (EUPHA), 14-17 October 2015, Milan, Italy. The seminar is part of the European Association for Injury Prevention and Safety Promotion (EuroSafe)¹ series of annual European Injury Seminars in collaboration with EUPHA. "As I had been working together with the Dutch Safety [...]

1310, 2015

Agents of Change Summit

By |October 13th, 2015|Categories: Events, News|

The Australian Association of Social Marketing (AASM) is pleased to support the Agents of Change Summit in its inaugural event. Researchers and practitioners using communication, marketing and technology to shift behaviours are invited to learn and discuss the latest innovations in behaviour change at the Agents of Change Summit. Held on 8-9th February 2016, in San Diego, CA, this Summit aims to break down the silos between professionals from the [...]

810, 2015

The 12th World Conference on Injury Prevention and Safety Promotion

By |October 8th, 2015|Categories: Events, News|

The 12th World Conference on Injury Prevention and Safety Promotion, 18-21 September 2016, Tampere, Finland The World Conference on Injury Prevention and Safety Promotion is the 12th biennial, international conference on injury prevention and safety promotion. The conference will bring together the world’s leading researchers, practitioners, policy-makers and advocates in the field of injury prevention and safety to debate, discuss and share information and experiences. The research and development topics [...]

810, 2015

Utilising Social Marketing Strategies to Improve Public Health Outcomes

By |October 8th, 2015|Categories: Events, News|

The application of social marketing principles to achieve specific behavioural goals has been a hallmark of UK public health strategy in recent times.The Utilising Social Marketing Strategies to Improve Public Health Outcomes forum will reflect on the progress made from PHE’s Marketing Plan 2013-14, and outlay strategies for the future through case studies that can be seen as having a direct benefit to society. Delegates will learn how local authorities [...]

110, 2015

2016 Marketing and Public Policy Conference

By |October 1st, 2015|Categories: Events, News|

The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection between marketing and public policy. Participants include marketers, academics and public policy makers from around the world and they represent a wide range of universities, agencies and organizations Theme: Fostering Change for Communities and Society The Marketing & Public Policy Conference (MPPC) is the premier national and international event for marketing academics, public [...]

110, 2015

The ASSET Pandemic Preparedness and Response Bulletin, “Share and move”

By |October 1st, 2015|Categories: News|

The EU-funded project ASSET is aimed to bridge the gap between the scientific community and society in the field of epidemics and pandemics management. This approach was born within the Science in Society (SiS) Action Plan launched by the European Commission in 2001 with the main objective to foster public engagement and a sustained two-way dialogue between science and civil society and to build a framework for Responsible Research and [...]

3108, 2015

4th International Conference on Contemporary Marketing Issues

By |August 31st, 2015|Categories: Events, News|

The 4th International Conference on Contemporary Marketing Issues will be held 22-24 June, 2016 in Heraklion, Crete, Greece. The aim of the Conference is to thoroughly examine Contemporary Marketing Issues, stimulate dialogue and develop new perspectives in the field of marketing within the globalised cooperative environment. Topics include Ethical Issues in Marketing, Environmental Marketing, Non-Profit Marketing and Social Marketing. The deadline for paper submission is 14 December 2015. Read more

3008, 2015

The 3rd International Conference on International Marketing

By |August 30th, 2015|Categories: Events, News|

The 3rd International Conference on "International Marketing in Asia Pacific Issues and Challenges (ICIM) - 2015" will take place in Coimbatore, India, on September 18th & 19th, 2015. The GRD Institute of Management and GRD School of Commerce and International Business in association with universities from US and UK will host a total of 12 Tracks. We invite papers for presentation and proposals for panel discussion related to the conference [...]

2608, 2015

Call for applications: Behavioural Insights Research Programme

By |August 26th, 2015|Categories: News|

Open call for original research on behavioural interventions in health care. The new Behavioural Insights Research Programme aims to support research over a two to three year time frame that designs, tests and evaluates behavioural interventions that can improve efficiency and reduce waste in health care services in the UK. £1 million available to support a number of multidisciplinary research teams to generate new knowledge on how behavioural interventions can improve [...]

2108, 2015

BX2015 Behavioural Insights Conference

By |August 21st, 2015|Categories: Events, News|

London’s inaugural BX2015 Behavioural Insights Conference A cutting-edge two day event which brings together the world’s leading behavioural insights experts with policy makers and practitioners to explore how they can make better and smarter policies that matter. Highlighted speakers include Shlomo Benartzi, University of California, Los Angeles Rachel Glennerster, Poverty in Action Lab (J-PAL) Daniel Kahneman, Princeton University Dan Ariely, Duke University Robert Cialdini, Arizona State University Richard Thaler, University [...]

1308, 2015

2015 SPARKS Conference

By |August 13th, 2015|Categories: Events, News|

Presented by the Pacific Northwest Social Marketing Association (PNSMA) CALL FOR PRESENTATIONS The organizers of the 2015 Social Marketing SPARKS Conference invite proposals for presentations. This year’s event will be held Monday, December 14, 2015 at the Museum of Flight in Seattle Washington. We are looking for enthusiastic presenters that can share ideas and innovations in Social Marketing. What have you done that has pushed the envelope? What is the [...]

2607, 2015

Teaching fellow position at UCL

By |July 26th, 2015|Categories: Jobs, News|

Passionate about Behaviour Change? UCL (University College London) Centre for Behaviour Change is looking for a Teaching Fellow to join the team A new part-time Senior Teaching Fellow post has been created to lead, co-ordinate and develop teaching and training activities at the UCL Centre for Behaviour Change (CBC). The CBC has a growing portfolio of bespoke training workshops and courses that introduce participants to the principles of behaviour change [...]

2507, 2015

Postdoctoral positions at University of South Florida

By |July 25th, 2015|Categories: Jobs, News|

University of South Florida College of Public Health Department of Community and Family Health Maternal and Child Health Postdoctoral Fellows The University of South Florida College of Public Health (USF COPH), Department of Community and Family Health (CFH) is recruiting for two postdoctoral fellows to contribute to the department’s research and teaching needs in maternal and child health (MCH) and to become prepared for MCH faculty positions and MCH leadership [...]

607, 2015

New study on the public health burden related to sugary drinks

By |July 6th, 2015|Categories: Research|

Original article: Estimated Global, Regional, and National Disease Burdens Related to Sugar-Sweetened Beverage Consumption in 2010 Gitanjali M. Singh¹; Renata Micha¹; Shahab Khatibzadeh²; Stephen Lim³; Majid Ezzatiª; Dariush Mozaffarian¹; on behalf of the Global Burden of Diseases Nutrition and Chronic Diseases Expert Group (NutriCoDE) Author Affiliations ¹Tufts University, Boston, MA ²Harvard School of Public Health, Boston, MA ³University of Washington, Seattle, WA ªImperial College London, London, United Kingdom * Friedman [...]

407, 2015

Conference on Communication and Environment

By |July 4th, 2015|Categories: Events, News|

The Board of Directors of the International Environmental Communication Association (IECA) is excited to announce that the 2017 Conference on Communication and Environment (COCE) will be held in Leicester, England. Anders Hansen will host the conference along with his colleagues in the Department of Media and Communication at the University of Leicester. This will be the 14th biennial Conference on Communication and Environment and the second one held in Europe. [...]

2206, 2015

Job Opportunity

By |June 22nd, 2015|Categories: Jobs, News|

University of South Florida – College of Public Health Department of Community and Family Health Associate/Full Professor and Director of the Florida Prevention Research Centre Position # 8480 Position: Associate/Full Professor in Community and Family Health, tenure-earning, 1.0 FTE, 12-month faculty appointment Minimum qualifications: Doctoral/terminal degree in public health, marketing, communications, social/behavioural sciences, or a closely related field. Evidence of scholarship and teaching experience in higher education. Evidence of grant [...]

1206, 2015

WSMC 2015 presentations and videos now live

By |June 12th, 2015|Categories: Events, News|

Following the incredible 4th World Social Marketing Conference in Sydney earlier this year, the seminar presentations and keynote video content is now live for download on the website. To access the content, just go to your chosen presentation on the programme and click on "PDF Presentation" or "Watch Video". Plans are already underway for 2017, with Washington D.C now confirmed as the host city. Dates and venue details will follow [...]

906, 2015

UKSBM ASM 2015 Call for Abstracts

By |June 9th, 2015|Categories: Events, News|

Call for Abstracts is now open for UK Society for Behavioural Medicine (UKSBM) 11th Annual Scientific Meeting: ‘Biology, Behaviour & Environment’. UKSBM ASM 2015 will be held 8-9th December 2015 at The Hilton Newcastle Gateshead, Newcastle upon Tyne. Additional Information: Confirmed keynote speakers: Professor Angela Clow, Professor of Psychophysiology, University of Westminster Dr Charlie Foster, Deputy Director of the British Heart Foundation & Centre on Population Approaches for Non-Communicable Disease [...]

806, 2015

Physical activity as important as smoking cessation

By |June 8th, 2015|Categories: Research|

Increases in physical activity is as important as smoking cessation for reduction in total mortality in elderly men: 12 years of follow-up of the Oslo II study Br J Sports Med 2015;49:743-748 doi:10.1136/bjsports-2014-094522 Authors: Holme, I.¹ ² and Anderssen, S. A ¹ ¹Department of Sports Medicine, Norwegian School of Sports Sciences, Oslo, Norway ²Oslo Center of Biostatistics and Epidemiology, Research Support Services, Oslo University Hospital, Oslo, Norway Abstract Background: The study determined the [...]

1805, 2015

MHealth Conference, 9th June 2015

By |May 18th, 2015|Categories: Events, News|

The Mhealth research group at the School of Psychology will demonstrate some of the practical applications of health psychology in this growing field. ‘Mhealth’ is a term used for the practice of medicine and health supported by mobile devices (e.g. mobile phones, tablet computers and PDAs). Mhealth research encompasses a variety of topics, including increased access to healthcare and health-related information (particularly for hard-to-reach populations); improved ability to diagnose and [...]

605, 2015

Some memoirs of a delegate to a social marketing conference

By |May 6th, 2015|Categories: Events, News, Reflections from the field|

Professor Dinesh Kumar explains how his work with Dr. Punam Gupta uses the lure of a free magic show to introduce Indian children to benefits of handwashing. Credit: QMUL SBM. Last week, Queen Mary University of London hosted a conference on social marketing and behaviour change. The participants spoke of a wide range of social goals, but were all united by enthusiasm for the power and promise of [...]

605, 2015

New social marketing book

By |May 6th, 2015|Categories: News, Research|

Strategic Social Marketing, by Jeff French (Strategic Social Marketing Ltd) and Ross Gordon (Macquarie University, Sydney, Australia) was launched at World Social Marketing Conference, 19th April, 2015.  Abstract Strategic social marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems.The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency [...]

605, 2015

The 3rd European Health Literacy Conference

By |May 6th, 2015|Categories: Events, News|

Health Literacy Europe, the IROHLA Consortium and the University Medical Center Groningen (UMCG) are organising the 3rd European Health Literacy Conference. The event will take place at the Management Centre Europe in Brussels, Belgium from 17-19 November 2015. Professor Suzanne Suggs, one of the ESMA Board members is a keynote speaker at this event.  The 3rd European Health Literacy Conference will foster the exchange between researchers, practitioners and policy makers [...]

505, 2015

News from the World Social Marketing Conference

By |May 5th, 2015|Categories: Events, News|

ESMA was represented at the 4th World Social Marketing Conference in Sydney Australia, 19th - 21st of April. The conference was attended by 350 social marketers from around the world representing 32 countries. The conference consisted of over 100 workshops and seminars and special sessions together with a series of key note presentations and over thirty poster presentations. The Conference also provided great social networking opportunities, both live and virtual. [...]

304, 2015

International Conference on Contemporary Marketing Issues

By |April 3rd, 2015|Categories: Events, News|

  The 3rd International Conference on Contemporary Marketing Issues (ICCMI2015) takes place at Kingston Business School, Kingston University London, 30 June – 3 July 2015. Special Session: “Marketing for the Social Good” Call for Papers for a Special Session on “Marketing for the Social Good”. The Special Session will explore the marketing techniques (including new methods such as digital approaches) that are most appropriate for achieving social good in areas [...]

2603, 2015

Unhealthy eating outpace healthy eating patterns in most world regions

By |March 26th, 2015|Categories: News, Research|

The Lancet Global Health Journal: Dietary quality among men and women in 187 countries in 1990 and 2010: a systematic assessment Authors: Dr Fumiaki Imamura,PhD, Renata Micha, PhD, Shahab Khatibzadeh, MD, Saman Fahimi, MD, Peilin Shi, PhD, John Powles, MBBS, Dariush Mozaffarian, DrPH on behalf of the Global Burden of Diseases Nutrition and Chronic Diseases Expert Group (NutriCoDE) From 1990 to 2010, diets based on healthy items such as fruit [...]

2603, 2015

Finland: research on obesogenic environment and eating habits

By |March 26th, 2015|Categories: News, Research|

From the European Journal of Public Health, DOI: http://dx.doi.org/10.1093/eurpub/ckv045 Fast-food outlets and grocery stores near school and adolescents’ eating habits and overweight in Finland Authors: Marianna Virtanen , Hanne Kivimäki , Jenni Ervasti , Tuula Oksanen , Jaana Pentti , Anne Kouvonen , Jaana I. Halonen , Mika Kivimäki , Jussi Vahtera Abstract Background: Environmental factors may affect adolescents’ eating habits and thereby body weight. However, the contribution of school [...]

2503, 2015

Consumption behaviour and sustainability

By |March 25th, 2015|Categories: News, Research|

Journal of Public Policy & Marketing March 2015 issue is dedicated to consumption behaviour and sustainability. Each article provides a unique perspective on the evolution of different views to sustainable consumption and the progress made in the public policy and marketing area. The articles’ insights review the role of marketing in facilitating understanding of consumers and organisations to support policy initiatives at all levels of government. Read more

2503, 2015

Nonprofit, Arts, Heritage, and Social Marketing Colloquium

By |March 25th, 2015|Categories: Events, News|

Arts, Heritage, Nonprofit & Social Marketing SIG of the Academy of Marketing organises the 14th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing. CALL FOR PAPERS is now open. The deadline for abstracts is 12th June 2015. Colloquium theme: “Excellence, Rigour and Relevance in Nonprofit, Arts, Heritage and Social Marketing” The event will take place on Wednesday 2nd September 2015 at Guildhall Faculty of Business and Law, London Metropolitan [...]

2103, 2015

Are you Scared Yet?

By |March 21st, 2015|Categories: Research|

From www.ncbi.nlm.nih.gov Evaluating Fear Appeal Messages in Tweets about the Tips Campaign Authors: Sherry L. Emery, Ph.D., Glen Szczypka, M.A., Eulàlia Puig Abril, Ph.D., Yoonsang Kim, Ph.D., and Lisa Vera Abstract In March 2012, the CDC launched “Tips from Former Smokers,” a $54 million national campaign featuring individuals experiencing long-term health consequences of smoking. The campaign approach was based on strong evidence that anti-tobacco ads portraying fear, graphic images, and [...]

1203, 2015

Social Marketing and Behaviour change workshop

By |March 12th, 2015|Categories: Events, News|

The Marketing and Retail Special Interest Group of the British Academy of Management and the Marketing and Communications Group (MARCOMMS) of the School of Business and Management at Queen Mary University of London are organising a one-day workshop on “Social Marketing and Behaviour Change” on Friday 24th of April 2015 at the School of Business and Management, Queen Mary University of London. The event brings together academics and practitioners from [...]

1102, 2015

WISH – World Innovation Summit for Health

By |February 11th, 2015|Categories: Events, News|

Two of our Board Members were invited to the World Innovation Summit for Health, taking place in Doha, Qatar, 17-18 February 2015. Professor Suzanne Suggs and Professor Jeff French are part of the Forum on "Communicating Complex Health Messages" (CCHM). The Forum, Chaired by Suzanne (ESMA and Università della Svizzera italiana), consists of 15 internationally renowned experts in health, health behaviour, communication, social marketing and health policy, including Jeff French [...]

1002, 2015

WSM 2015: A message from Jeff French

By |February 10th, 2015|Categories: Events, News|

The biggest and most important Social Marketing conference in the world happens in Sydney, Australia on 19 – 21 April 2015. You can see the full seminar line up at http://wsmconference.com/sydney-2015/programme/ There are still some places available so book your place as soon as possible. Previous conferences have been very positively evaluated by those attending for relevance, content, new ideas and networking. There are many reasons to attend, but here's [...]

402, 2015

WSM 2015 Programme confirmed

By |February 4th, 2015|Categories: Events, News|

WSM, Sydney 19-21 April, 2015 Programme announced: The Programme includes over 70 seminar sessions with presenters from over 20 countries. Leading global social marketing experts have been confirmed as Keynote speakers. The Conference brings together practitioners, academics, policy makers, researchers and industry to explore and enrich Social Marketing practice around the world. In addition to new learning in the fields of health, environment, criminal justice, transport and finance there will [...]

402, 2015

World Development Report 2015: Mind, Society, and Behavior

By |February 4th, 2015|Categories: News, Research|

World Development Report 2015: Mind, Society, and Behaviour - a World Bank Report on human decision making and development policy The Report aims to inspire and guide the researchers and practitioners who can help advance a new set of development approaches based on a fuller consideration of psychological and social influences. Particular attention is dedicated to  new approaches to understanding behaviour, including non-cognitive models, social norms, mental models and culture. [...]

402, 2015

Open workshops

By |February 4th, 2015|Categories: Events|

Open –Scaling up prevention of childhood obesity in Europe Open is a multi-component programme aimed to prevent childhood obesity in Europe through community based programmes. The first OPEN symposium included 7 workshops which allowed the participants to exchange case studies, experience and ideas on themes such as political commitment, public relations and community based programmes, public-private partnerships, communication, evaluation, behavior change in the community and targeting adolescents. Summaries of the [...]

901, 2015

Social Marketing and Behaviour Change Workshop

By |January 9th, 2015|Categories: Events, News|

The Marketing and Retail Special Interest Group of the British Academy of Management and the Marketing and Communications Group (MARCOMMS) of the School of Business and Management at Queen Mary University of London are organising a one-day workshop on “Social Marketing and Behaviour Change” on Friday 24th of April 2015 at the School of Business and Management, Queen Mary University of London. The aims of the event are: 1) to [...]

1012, 2014

New Social Marketing Guide for public health

By |December 10th, 2014|Categories: News, Research|

The European Centre for Disease Prevention and Control (ECDC) has commissioned a social marketing technical report to serve as a guide for public health managers and practitioners. The report was produced by Jeff French and Franklin Apfel with contribution from Stefan Moritz, Mathias Strömberg, Sabrina Cecconi and Wayne Powell. The ECDC team contributing to the report included: Irina Dinca (project manager), Ülla Karin Nurm and Andrea Würz, Public Health Capacity [...]

1111, 2014

Correspondence from Ukraine: The Conference “Social Partnership – the way to Europe”

By |November 11th, 2014|Categories: Events, News, Reflections from the field|Tags: , , , |

World gurus of social marketing and social business visited Ukraine for the first time Correspondence from Lisovska Oktyabryna, founder & CEO of O2 - Social Business Group, Ukraine What is social marketing? Can it become “marketing of the future”? Can social business develop sustainably in Ukraine and have governmental support? What effects should citizens receive from social programs? – these questions were discussed by experts of the Conference “Social Partnership – [...]

2010, 2014

Reflections on the 2nd European Social Marketing Conference by Jeff French

By |October 20th, 2014|Categories: News, Reflections from the field|

I was delighted to attend the second European Social Marketing conference on the 25th and 26th of September this year in Rotterdam. The event was attended by people from 27 different countries across Europe and also further afield. It was practically gratifying to see the energy and enthusiasm for social marketing that is developing across Europe and the many examples of great projects and some of the policy initiatives that [...]

2609, 2014

The European Social Marketing Association (ESMA) announces elections for the Board of Directors

By |September 26th, 2014|Categories: News|

As a legally registered organisation we now need to appoint a board of directors, mandated by our own members. We encourage and hope for wide participation among our members. If you are not a member yet, you can join through the Membership section on our website. We also invite you to put your name forward as a future board member if you are up for the following set of tasks. [...]

2109, 2014

World Social Marketing Conference 2015 Scholarship available

By |September 21st, 2014|Categories: Events|Tags: , , |

World Social Marketing Conference: Call for Papers deadline approaches (October 17). Practitioners submitting papers should note that a template has been added to the Practitioners Call for Papers page to streamline the submission process. The full Academic Call for Papers can be found here. Scholarship Place Available Thanks to the support of The Centre for Health and Social Research (CHaSR) at the Australian Catholic University, the WSM will be able [...]

1409, 2014

Last chance to book for ESMC 2014

By |September 14th, 2014|Categories: News|

Last chance to book for the 2nd European Social Marketing Conference, 25-26th September.  Registrations will close on Friday 19 September. http://wsmconference.com/rotterdam-2014/ FIVE great reasons to book: 1. Network with the continent's leading social marketing experts. 2. Learn from organisations such as JOGG, Netherlands Ministry for Health, Public Health England and ECDC. 3. Enjoy a social drinks reception in Rotterdam's beautiful City Hall. 4. Take part in a choice of compelling [...]

209, 2014

Don’t miss the European Social Marketing Conference, 25-26 September

By |September 2nd, 2014|Categories: News|

The European Social Marketing Conference in Rotterdam is fast approaching, and delegate places are selling fast. Keynote speakers include: Rene Kural, The Royal Danish Academy of Fine Arts Lejo van der Heiden, Ministry of Health, Netherlands Ed Mayo, Secretary General, Co-operatives UK Prof. Dr Arie Dijkstra, University of Groningen, Netherlands Other highlights include: The challenges of marketing social marketing Resolving some of the big unresolved ethical and technical questions in [...]

1908, 2014

World Social Marketing Conference Call for papers submission website open now

By |August 19th, 2014|Categories: News|

CALL FOR PAPERS SUBMISSION WEBSITE NOW LIVE The organising committee for the World Social Marketing Conference are delighted to announce the opening of the call for papers submission website.  Being held in Australia for the first time in 2015, the World conference offers a truly unique opportunity for social marketers to network and share knowledge with a global audience of social marketing academics and practitioners from the public, private and third sectors. Full  guidelines and [...]

1308, 2014

European Social Marketing Conference, September 25-26, Rotterdam – book now

By |August 13th, 2014|Categories: News|

Practitioners, academics and policy makers working in the area of behaviour and social change will come together in September 2014 for the 2nd European Social Marketing Conference in Rotterdam. This intensive two-day event will focus on showcasing examples of good practice and debating how social marketing can be further developed in Europe. From new media to behavioural economics, you will hear from experts on new theories and approaches and a [...]

1707, 2014

European Social Marketing Conference – book now – two weeks left for Early Bird Rate

By |July 17th, 2014|Categories: News|

Social Marketing practitioners academics and policy makers will come together in September 2014 for the 2nd European Social Marketing Conference in Rotterdam. The conference will bring together specialist practitioners from the private, public and NGO sectors together with academics, policy makers and researchers interested in applying marketing to social programmes. This year the focus will be on showcasing examples of good practice and debating how social marketing can be further [...]

1806, 2014

SMQ: Call for Papers “Corporate Social Marketing”

By |June 18th, 2014|Categories: News|

Special Issue – March 2016 Deadline: 30 June 2015 - Guest Editors: Nancy Lee and Sameer Deshpande Social Marketing Quarterly (SMQ) will be investigating the practice of corporate social marketing (CSM) in an upcoming special issue. Kotler, Hessekiel, and Lee (2012) define CSM as an activity that “uses business resources to develop and/or implement a behavior change campaign intended to improve public health, safety, the environment, or community well-being” (pp. 111). [...]

805, 2014

Webinar 14 May: Using Social Marketing to influence social strategy, time to play with the big girls and boys!

By |May 8th, 2014|Categories: News|

On May 14, 2014, ESMA's Jeff French will be presenting an International Social Marketing Association webinar: Using Social Marketing to influence social strategy, time to play with the big girls and boys! This 60 minute webinar wil be presented twice, 11:30am (British Summer Time/UTC+1) and 5pm Registration: www.i-socialmarketing.org/webinars Too often Social Marketing is seen as a third order function that is only considered after key policy decisions and strategy has [...]

404, 2014

European Social Marketing Conference 2014 – Call for abstracts

By |April 4th, 2014|Categories: News|

The European Social Marketing Conference planning committee invites submissions to be considered for oral and poster presentation. Original manuscripts and special topic sessions are sought for presentation at the conference. In an effort to accommodate all high quality manuscripts, there is no specific social marketing theme. All manuscripts will be blind peer reviewed. The submission deadline is June 20, 2014. Submit all documents by email to euro@wsmconference.com Abstracts should demonstrate the [...]

1003, 2014

6th National Social Marketing Conference in Ireland – NUI Galway, April 16th 2014

By |March 10th, 2014|Categories: News|

Recognising empowered citizens and communities can bring about change in the way we live and the environments we design, this 6th National Social Marketing Conference brings world renowned social marketing experts, Professor Gerard Hastings, UK and Professor Rebekah Russell-Bennett, Australia, together with researchers and leaders in behavioural change, in the public and voluntary sectors. Early bird registration until 1st April, so book your place fast! Download a conference leaflet for more information or go straight to www.conference.ie and [...]

2711, 2013

Remembering Sue Peattie – 1957-2013

By |November 27th, 2013|Categories: News|

The loss of Sue Peattie is hard to put into words. Our deepest sympathies and thoughts go to Sue's Family at this difficult time. Sue was a driver and innovator of Social Marketing research and practice. She did great work to help create more fair product exchanges and made a huge contribution to our understanding of Social Marketing theory. She advanced our field in many ways, including helping to build a distinct Social Marketing discipline, ready [...]

610, 2013

Consensus Definition of Social Marketing

By |October 6th, 2013|Categories: News|

Through a collaborative and iterative process the Boards of Australian Association of Social Marketing (AASM), European Social Marketing Association (ESMA), and International Social Marketing Association (iSMA) have endorsed a consensus definition of social marketing. This, and the process of its development, is explained in the document below. The next job is to further develop the set of principles that underpin the definition. Download the Consensus definition of Social Marketing from [...]

2504, 2013

An ESMA member’s reflections on the 3rd World Social Marketing Conference, 21-23 April 2013, Toronto, Canada

By |April 25th, 2013|Categories: News|

The 3rd World Social Marketing Conference brought together a great line-up of speakers, both social marketing scholars and practitioners in the lovely city of Toronto, Canada. We were challenged by thought provoking presentations and we left with the feeling that the field is still redefining and reinventing itself.  We continued the debate from the 2nd World Social Marketing Conference around the “social” and “marketing” dimensions of social marketing. Although it [...]

704, 2013

Welcome to the European Social Marketing Association website

By |April 7th, 2013|Categories: News|

By connecting people and creating a community where experiences, knowledge, findings, methods, and practices can be shared with colleagues across Europe, ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA is developing a set of services for its members to share information about good practice and research and to develop skills and understanding about effective social marketing. We aim to [...]

2811, 2012

Watch ESMA launch at the 1st European Social Marketing Conference

By |November 28th, 2012|Categories: News|

The first ever European Social Marketing Conference was held in Lisbon 26-28 November 2012. If you weren't able to attend the conference (or had a great time and want to re-live the moments!) here is a link to video from the conference. Also, for any Portuguese speakers, you can read an interview with Paulo Ferreira and Jeff French following the Conference in Impulso Positivo magazine (pp. 24-27).

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The University College London’s Centre for Behaviour Change, in association with EIN’s (Epode International Network) partner C3 Collaborating for Health, invites you to join the CBC Digi-hub.

To date there is no network to link European professionals interested in digital health and behaviour change, particularly those in different sectors (e.g., academic, public, private). As a result, collaborative opportunities in the digital health field are being missed.

The CBC Digi-hub is changing that. Thus far we’ve had a really enthusiastic response and have recruited nearly 300 members who are interested in using the network to connect with others, especially on project opportunities, and for access to blog posts and the latest digital health research.

If you are interested in joining, please complete this short survey.

For any questions feel free to email Sarah Clarke and Carmen Lefevre

Do NOT follow this link or you will be banned from the site!