ESMC 2022 Proceedings Book
Proceedings Book of The 5th European Social Marketing Conference, Thessaloniki, Greece 22-24 June 2022.
Webinar – Social marketing in practice: The dream and the reality
Webinar - Social marketing in practice: The dream and the reality Are you interested in influencing and achieving health, sustainability or social community goals? Join AASM and iSMA for a FREE Webinar held on Thurs 30th March 5pm AEST examining “Social marketing in practice: The dream and the reality”. Hear from three Australian experts on what works and what doesn’t. Don’t miss out on hearing from [...]
iSMA Social Marketing Brand Platform
iSMA Social Marketing Brand Platform The iSMA board approved the brand platform for social marketing. The purpose of the brand platform is to bring consistency to how we all talk about and promote social marketing. More consistent messaging will, we believe, help to build more understanding and trust in social marketing. We encourage you to use the brand platform by incorporating the terminology into your materials, your [...]
Where governments fear to tread, meso level interventions could be the solution to India’s rising breast cancer epidemic
Where governments fear to tread, meso level interventions could be the solution to India’s rising breast cancer epidemic. A mobile health intervention could help turn the tide of a rise in breast cancer in women as young as 30 in India. October is breast cancer awareness month, an annual intervention campaign to educate people about breast cancer, the most prevalent form of cancer globally. This [...]
Consultation on the statement of ethics
Consultation on the statement of ethics Your input is needed to review the statement of ethics for social marketing. The International Social Marketing Association (iSMA) adopted this Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. The statement is intended to promote conscious engagement with diverse ethical issues [...]
New course: Key Concepts of Social Marketing
Key Concepts of Social Marketing Course now available in English, Italian and Spanish New course languages coming soon: Portuguese, Hindi and Greek The iSMA, ESMA and other affiliated global social marketing associations have identified a need for a short, high quality, low-cost introduction to Social Marketing course that reflects both iSMA and affiliated associations endorsed concepts of social marketing and how they can be applied [...]
News from our National Representatives
News from our National Representatives Italy Social marketing for One Health. Digital Poster contest 2022 To celebrate 20 years since the founding of the Italian Social Marketing Association, social marketers are invited to take part in a creative contest. The eighth edition of the Social Marketing competition takes place in a period characterized by civil, health and environmental catastrophes, where social marketing for good causes is increasingly [...]
Social Marketing for Social Inclusion: the SIM project
Social Marketing for Social Inclusion: the SIM project This successful partnership between academia, public organisations, and ESMA focused on using social marketing to help mid-stream professionals improve social inclusion of people with disabilities. SIM was financed by the European Commission’s Erasmus + Programme (grant ID 2019-1-PT01-KA204-060716) with the aim of supporting Member State's commitments and efforts to promote Social Inclusion and extending and developing the competences of [...]
European Social Marketing Conference 2022: Back from Greece
European Social Marketing Conference 2022Back from Greece Jeff French (ESMA Board Member): Before going to ESMC I was aware that I have very much missed face to face interacting with social marketers over the last couple of years, however I did not realise how much I have missed it until I got there. It was fantastic to catch up with friend and acquaintances at the [...]
Call for Chapters
Call for Chapters Responsible Consumption and Sustainability: Case Studies from CSR, Social Marketing, and Behavioral Economics. Book Series “Springer Texts in Business and Economics” Editors: Enrique Carlos BIANCHI (enrique.carlos.bianchi@unc.edu.ar), National University of Cordoba (Argentina); José Luis VAZQUEZ BURGUETE (jose-luis.vazquez@unileon.es), University of Leon (Spain); M. Mercedes GALAN - LADERO (mgalan@unex.es), University of Extremadura (Spain); Ana LANERO CARRIZO (ana.lanero@unileon.es), University of Leon (Spain) The aim is to create a book [...]
The SSPH+ Lugano Summer School in Public Health Policy, Economics, and Management
The SSPH+ Lugano Summer School in Public Health Policy, Economics, and Management Join the 31st edition of the SSPH+ Lugano Summer School in Public Health Policy, Economics, and Management for another year of mutual learning for change! We offer high-quality courses Monday – Saturday, 22 – 27 August, with an online pre-course 16 & 18 August. Each of our courses aim to strengthen health systems by [...]
European Social Marketing Conference: June 2022
European Social Marketing ConferenceFinal Call for Papers The next European Social Marketing Conference will be held between June 22-24 in Thessaloniki, Greece. The theme of the conference is “PEOPLE, PLANET, SYSTEMS AND SOLUTIONS”: ADDRESSING WICKED PROBLEMS IN A RAPIDLY CHANGING WORLD. If you have a great case study, piece of research or on-going project you want to share with the behaviour change community, then we encourage [...]
The new 2022 ESMA membership certificate
The new 2022 ESMA membership certificate is now available A very happy New Year to from the ESMA Board. If you are a member of ESMA, you can now request an electronic membership certificate. If you would like one, please use the Contact Us function on the website to get in touch. […]
Key Concepts in Social Marketing Certificate Launched
Key Concepts in Social Marketing CertificateNew Course Launched The iSMA, ESMA and other affiliated global social marketing associations have launched this short, high quality, low-cost introduction to Social Marketing course that reflects their endorsed concepts of social marketing and their application in a global context. The course is presented by Professor Jeff French, Sarah Cork from Brilliant Futures and University of Brighton and John Landels from [...]
ESMA Board Elections: Results
ESMA Board Elections: October 2021 Results Following the recent election, ESMA is delighted to announce that Thomas Anker (UK), Beatriz Casais (Portugal), Giuseppe Fattori (Italy) and Carla Rodriguez-Sanchez (Spain) have been elected to the Board. Congratulations to all four new board members and we look forward to their contribution to developing the work of ESMA. The Board also want to say a big thank [...]
Webinar: Social Marketing is 50 years old, October 29th, 2021
Free Webinar Social Marketing turns 50! October 29th, 2021 Join The Whittaker Institute for Innovation and Societal Change in Galway, Ireland to hear about the latest developments in Social Marketing. This webinar is one of a series celebrating the 50th anniversary of Kotler and Zaltman’s (1971) famous Social Marketing paper. Using behavioural and systems science, research evidence, practical insights, case studies and examples, this series of [...]
A Tribute: Lynne Eagle
A Tribute: Lynne Eagle It is with sadness that we would like to inform colleagues that Lynne Eagle has died in hospital in her native New Zealand after a short illness. We know that the many thousands of people in the Social Marketing and wider marketing community will share our sense of profound loss of a highly valued, scholar, colleague and friend. Please click on the document below to [...]
ESMA Board Elections: Update 12th October
ESMA Board Elections: October 2021 (Updated on 12th October) Voting is now open Update on 12th October: Voting emails have now been sent out to all ESMA members. Please vote as soon as possible, but no later than midnight on Sunday 24th October. The Board of ESMA is pleased to announce that we have received 8 applications for the 4 additional Board members that [...]
New Online Course: Key Concepts in Social Marketing Certificate
New Course: Key Concepts in Social Marketing CertificateComing in November 2021 The iSMA, ESMA and other affiliated global social marketing associations have identified a need for a short, high quality, low-cost introduction to Social Marketing course that reflects their endorsed concepts of social marketing and their application in a global context. The course is presented by Professor Jeff French, Sarah Cork from Brilliant Futures and [...]
News from ESMA’s National Reps Summer 2021
News from the National Reps Summer 2021 ESMA is fortunate to have national representatives who keep us in touch with social marketing developments in a range of European countries. In France (rep: Patricia Gurviez), the new Institut de Marketing Social (IMS) was formally launched in January 2021 with over 500 delegates signing up to participate in the launch webinar. Check out their new website at www.institutdumarketingsocial.org [...]
Job opportunity at Fuse Events
Fuse Events are hiring! Job opportunity Fuse Events are a UK-based full-service event management agency with a passion for Social Change. Fuse are well known to the social marketing community as the organisers of a range of successful conferences and events, including the 2019 World Social Marketing Conference. Fuse are looking to recruit an Operations Executive. The Operations Executive will be responsible for end-to-end support [...]
Webinar: Motivational Research, June 28/29, 2021
Free Webinar Motivational Research for Effective Behaviour Change Strategy June 28/29, 2021 You are invited to join this webinar, presented by Joan Young, Director of Research and Evaluation at The Behaviour Change Collaborative. Joan is widely recognised as one of Australia's leading social marketing researchers. In this hour long webinar, Joan will use a series of practical examples of successful behaviour change strategies to demonstrate the [...]
Webinar: Social Marketing in China, June 10, 2021
Free Webinar Social Marketing in China: Challenges and Opportunities June 10, 2021 You are invited to join this webinar, presented by Dr. Bo Pang of Griffith University, Australia. In this 30-min long webinar, Dr. Pang will introduce the history of social marketing in China, critically demonstrate the development and trends of social marketing in China, and outline how social marketing and social marketers can play a [...]
Webinar: Social Marketing Ethics, May 26, 2021
Free Webinar Social Marketing Statement of Ethics: From Principles to Action May 26, 2021 Ethics is a vital subject for anyone working in social marketing as we work with people and seek to change their behaviours. The International Social Marketing Association (iSMA) has adopted a Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all [...]
Social Marketing Associations endorsed ethics statement
Social Marketing Associations endorsed ethics statement The International Social Marketing Association (iSMA) adopted this Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. The statement has been endorsed by regional associations: ESMA, AASM, SMANA and LAMSO. In November 2018 a working group was established to lead [...]
Demand Creation for COVID-19 Vaccination: Overcoming Vaccine Hesitancy through Social Marketing
Demand Creation for COVID-19 Vaccination Overcoming Vaccine Hesitancy through Social Marketing A timely paper on using social marketing to generate vaccine demand and fight vaccine hesitancy. The authors, experienced social marketers, Prof William Douglas Evans and Prof Jeff French focus on key elements including supply side confidence, vaccine brand promotion strategy, service marketing as it relates to vaccine distribution, and competition strategy. The paper also makes recommendations about [...]
UK National Occupational Standards for Social Marketing Practice (updated)
UK National Occupational Standards for Social Marketing Practice (updated) The National Occupational Standards system in the UK is a government supported process for setting out what knowledge and skills professionals working in Social Marketing should be able to demonstrate. The standards can be used to develop job descriptions, assess candidates and agencies competence, inform the content of professional training and academic courses.The first iteration of these standards was published [...]
ESMA Appoints Data Protection Officer
ESMA Appoints Data Protection Officer ESMA has appointed Mike Wooderson as Data Protection Officer. Mike is an experienced Information security and compliance specialist. Mike has over 25 years of experience in information security, data protection and will advise us and make sure we comply with global privacy regulations such as GDPR. We welcome Mike to the team and know he would be happy to help with your compliance [...]
The SSPH+ Summer School (online edition)
The SSPH+ Summer School First Ever Online Edition: 24 - 29 August, 2020 The first ever online edition of the SSPH+ Summer School in Public Health Policy, Economics, and Management started today, Monday, 24th August. The re-launched program includes several innovations in course structure, length, and credits as well as 10 plenary lectures, all streamed live on zoom and You Tube. Plenaries are all open to the [...]
Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy
Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy Evidence based summary of recommendations for promoting the uptake of COVID-19 vaccination - a new paper by by Jeff French, Sameer Deshpande, William Evans and Rafael Obregon. This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus [...]
Emerging from COVID-19 lockdown: advice for change agents
Emerging from COVID-19 lockdown: advice for change agents by Social Marketing @ Griffith As Australia, and many other parts of the world start to emerge from lockdown, Social Marketing @ Griffith asked social marketing thought leader Professor Jeff French for his opinion on what behavioural strategies are needed for the phases ahead. Jeff is one of the ESMA founder, the CEO of Strategic Social Marketing and a [...]
iSMA Ask the Experts Webinar on Covid-19
iSMA Ask the Experts Webinar on Covid-19 Don’t miss out on the International Social Marketing Association’s Ask Our Experts Live Q&A: Guidance for Social Marketing Practitioners During Covid-19 webinar. This iSMA webinar is free to all. Join a live 60-minute video Q&A with a panel of experienced social marketers from North America, Europe and Australia to discuss how social marketing practitioners can use science-based strategies and behavioural [...]
A toolkit to help stop the spread from the Griffith University
A toolkit to help stop the spread From the Griffith University Social marketers from the Griffith University have written an insightful piece on why marketing matters now that we are part of one of the largest behaviour change campaigns of our time to support the Covid-19 response. Find out more
ESMC 2020 Pre-Conference Workshops
ESMC 2020 Pre-Conference Workshops Get off to a good start at the ESMC with workshops October 21, 2020 If you are interested in maximizing your learning at the European Social Marketing Conference, consider one of 3 full day workshops which will be offered in Thessaloniki the day before the conference begins. Don't miss this opportunity to learn from social marketing experts from around the world. Planning [...]
Free webinar with Jeff French on creating personal and social value through Social Marketing
Creating Personal and Social Value through Social Marketing Free webinar with Jeff French, 19th March 2020 Don't miss the International Social Marketing Association's next webinar, Creating Personal and Social Value through Social Marketing, with Professor Jeff French. This iSMA webinar is free to all. Speaker: Professor Jeff French PhD, MBA, MSc, DipHE, BA, Cert.Ed. CEO, Strategic Social Marketing & Professor of Social Marketing, Brighton University Business School [...]
Job opportunity: Professorship, University of Bern
Professorship (Open Rank) Community health and health care systems The Institute of Social and Preventive Medicine (ISPM), University of Bern The Institute of Social and Preventive Medicine (ISPM), University of Bern, employs over 150 staff, provides undergraduate and post-graduate teaching and carries out research in a range of disciplines relevant to clinical epidemiology and public health. Community health care and health promotion are part of a society's social [...]
Job opportunity: Professor of Marketing, James Cook University Singapore
Job opportunity: Professor of Marketing James Cook University, Singapore An exciting opportunity for an experienced and contemporary marketing academic and inspiring leader to join a young, dynamic and growing team of academics in the School of Business at James Cook University, Singapore. Ranked in the top 2% of universities in the world (2019 Academic Ranking of World Universities), James Cook University Australia offers a suite of university [...]
Call for the special issue of RAUSP Management Journal
CALL FOR PAPERS DISRUPTIVE SOCIAL MARKETING Dystopia, Disconnection & Disruption This special issue of RAUSP Management Journal encourages fresh, creative and radical new thinking that advances theory, research and practice in social marketing and related disciplines. Methods may include experiments, structural equation modelling, system dynamics, agent-based modelling, ethnography and case studies, among others. Under the major themes discusses above (the triad dystopia-disconnection-disruption), potential research questions and topics [...]
The 5th European Social Marketing Conference
The 5th European Social Marketing Conference REGISTRATION LIVE NEW DATES: 20 - 22 October 2021 Second Call for Papers Open The European Social Marketing Association (ESMA) and World Social Marketing invite you to Thessaloniki, Oct 20-22nd 2021 to learn, share and network with others who are passionate about fostering positive behaviour change across Europe. The beautiful Thessaloniki is a World Heritage Site, which makes it a perfect backdrop [...]
Full programme for WSMC 19 is now available online
The 6th World Social Marketing Conference “Influencing behaviour for social good” EMBRACING CROSS DISCIPLINARY SOLUTIONS, NEW THINKING AND CO-CREATION We’re excited to announce that the full programme for WSMC 19 is now available online. The World Social Marketing Conference brings together academics and practitioners from around the world, working to engage citizens and foster positive behaviour change. A record number of submissions have been received this year, and as a [...]
ESMA and Lugano Summer School 2019
28th SSPH+ Lugano Summer School in Public Health Policy, Economics and Management will host a special edition on social marketing Lugano, Switzerland - August 26–31, 2019 ESMA in collaboration with the SSPH+ Lugano Summer School will host three courses (one 6-day course and two 3-day courses) and a plenary session on the Tuesday morning, all dedicated to Social Marketing. The Lugano Summer School hosts public health professionals, researchers and [...]
Reflections from ESMC 2018: Interdisciplinary research, social marketing and social eating
Making mealtimes matter: commensality, collaboration and building relationships beyond our disciplines. by Marsha Smith, PhD Candidate Perhaps one of the most ubiquitous manifestations of human sociality is commensality: the human practice of eating together or, to put it more exactly, of eating together in groups. Eating together is a powerful mechanism for reproducing the social values, priorities and roles of a society and is essential for the integration of a [...]
6th World Social Marketing Conference
Join us at the 6th World Social Marketing Conference Edinburgh, 4-5 June 2019 We encourage you to join us at what we will be a must attend event for anyone passionate about fostering positive behaviour change. Whether you are tackling public health issues, encouraging community action or trying to make populations happier, healthier, greener or more sustainable the World Social Marketing Conference is a perfect event to share your ideas [...]
WSMC 2019 Exclusive member offer
Don't forget about the exclusive ESMA early bird rate for the World Social Marketing Conference. This is valid only until 31st October 2018. To register at these rates you will require the exclusive registration link which is only available from the members resources area. Please log on to your ESMA member account to access the discount link.
2018 USF Social Marketing Conference
The 2018 USF Social Marketing Conference aims to equip participants with the tools and techniques to develop effective behaviour change programs and campaigns. Delegates attend from across North America and beyond, finding this conference to be among the best for helpful, down to earth advice and information that they can use to make their programmes a success. The 25th Social Marketing Conference is held 27-30th June 2018 at the Sheraton Sand [...]
ESMC 2018: New speakers and call for papers
New Speakers Confirmed: ESMC 2018 The planning committee for the 4th European Social Marketing Conference are excited to announce the final line up of keynote speakers for ESMC 2018. Have you ever wondered how Smart Cities are adopting behaviour change approaches or have you ever wanted to know more about the growing network of behavioural insight teams in Europe? Our keynote speakers promise to provide invaluable insights, impart new theories [...]
New Issue of Journal of Social Marketing
New Issue of Journal of Social Marketing In this issue: Sergio Rivaroli, Arianna Ruggeri, Pietro Novi and Roberta Spadoni on purchasing food to counteract Mafia in Italy. Clare Johansson, Rowan Bedggood, Karen Farquharson and Aron Perenyi examine shared leadership as a vehicle to healthy service eco-systems. Patricia David and Sharyn Rundle-Thiele contribute a paper on theory of planned behaviour and social marketing theory measurement precision. William [...]
Social Marketing Quarterly new issue
New Issue of Social Marketing Quarterly In this issue: Ali Ibrahim, Kathy Knox, Sharyn Rundle-Thiele, and Denni Arli contribute a paper on segmentation and Theory of Interpersonal Behaviour Insights in the water use market. Diogo Veríssimo, Annalisa Bianchessi, Alejandro Arrivillaga, Fel Ceasar Cadiz, Roquelito Mancao and Kevin Green analyse evaluation of social marketing campaigns questioning whether it works for biodiversity. Livingston A. White contributes a case of social marketing in [...]
Call for Papers: Social Marketing for Biodiversity Conservation
CALL FOR PAPERS Special Issue – March 2019 Social Marketing for Biodiversity Conservation Guest Editor: Diogo Veríssimo, PhD This special issue of Social Marketing Quarterly will investigate the use of social marketing to stimulate behaviour change that helps preserve biodiversity. Human behaviour is the key driver behind all major threats to the natural environment (Wright et al. 2015). Yet, changing behaviour has proven difficult for those working to preserve biodiversity [...]
ESMC 2018: Early bird deadline 31 March
Don't miss out on reduced registration We encourage you to register your place at ESMC 2018 before midnight GMT on the 31 March. The conference promises to be a fascinating and informative event, packed with networking opportunities, presentations and interactive workshops for social marketing and behaviour change professionals in Europe. Early Registration Rate €295.00: available until 31 March 2018 Conference Full Rate €369.00 applicable after March 2018 Early Bird Association [...]
ESMC 2018 Warm-up: The Power of Behaviour Change Marketing
The Power of Behaviour Change Marketing Free Event: 27th Feb, Den Bell, Antwerp In preparation for the 4th European Social Marketing Conference (6-7 September 2018, Antwerp) the European Social Marketing Association (ESMA) and City of Antwerp invite you to a special free event to introduce the power of social marketing to create positive, long lasting behaviour change. Enjoy an engaging afternoon of presentations from leading European social marketers, representatives from [...]
Exclusive issue dedicated to Social Marketing in a Portuguese academic journal
For the first time, a Portuguese academic journal has published a special issue devoted entirely to Social Marketing and its dimensions. Revista de Gestão dos Países de Língua Portuguesa (Journal of Management of Portuguese-Speaking Countries), Vol. 3, September-December 2017 was published by the University Institute of Lisbon. The issue features the work of participants from five countries, three continents and eight prestigious universities including authors such as Jeff French, Stephan [...]
New iSMA webinar
Messages that Motivate: Leveraging behavioural insights to design powerful social marketing messages March 28/29, 2018 - with Brooke (Sadowsky) Tully (USA) As part of your social marketing strategy, you’ve clarified which behaviour(s) to promote, identified the priority audience(s), and coordinated interventions to make the desired behaviour as viable as possible. Now it’s time to design the messaging strategy. But that’s much easier said than done! This webinar focuses on five [...]
Welcome new board members
The ESMA community would like to welcome its newest board members. Please give a big welcome to Rita Brophy, Nadina Luca and Diogo Veríssimo. Rita Brophy I am a social marketing professional specialising in strategic research, development and training to inform, design and deliver user-centred behavioural change programmes. A passionate advocate of the benefits of embedding social marketing in social policy, I travel into the heart of communities in order [...]
New iSMA webinar
From ‘So What?’ to ‘Wow!’ How Co-creation Energises Audience Research January 23, 2018 With Rita Brophy, from Red B/SMS Research (United Kingdom). Rita Brophy, from Red B/SMS Research, UK, will share how embedding co-creation techniques into audience research uncovered the actionable insights used to design two programmes in Dudley, UK. In one, a multi-disciplinary team that included members of the community co-created the strategies, tone and delivery of a campaign [...]
ESMC 2018 registration now live!
Early Registration for the 4th European Social Marketing Conference (ESMC) 2018 is now live! Early Registration Rate €295.00 available until March 2018 (Conference Full Rate €369.00 applicable after March 2018) Early Bird Association Member rate €260.00 available until March 2018 (ESMA members should contact the European Social Marketing Association or check newsletters for the discount code). Student Rate €195.00 What does your registration include? Full attendance to both plenary days [...]
Incentives and disincentives for reducing sugar in manufactured foods
A novel food supply chain analysis from WHO identifies insights for governments to consider when designing sugar reduction strategies. It explores the incentives and disincentives to using sugar in manufactured foods throughout the “sugar supply chain” – the actors and activities that take sugar from farm to fork. Read more
Social Marketing Quarterly new issue
Latest issue of SMQ includes contributions on the story of social marketing in Europe; the use of industry marketing research to understand people at risk; flu vaccination; customer willingness to pay for improved flame-based cookstove features in South Africa, and the use of Delphi method for consensus building in social marketing. Check the Journal website for full access to the articles. Read more
Call for papers: Macromarketing conference 2018
The call for papers for the Macromarketing conference to be held 10-13 July, 2018, in Leipzig, Germany is now open. The Conference theme is: Change between complexity and simplicity. The deadline for abstracts is 31st January 2018. Tracks include many interesting topics such as: Social marketing practice and macro-marketing reflection; macromarketing and health; ethical consumption in emerging economies; quality of life and wellbeing; ethics, equality and social justice to name [...]
The 4th European Social Marketing Conference
The 4th European Social Marketing Conference will be taking place in Antwerp, Belgium on 6th and 7th of September 2018, with pre-workshops taking place on the 5th. We're extremely excited to host the conference at such vibrant and diverse European city. The City of Antwerp authority have kindly given their support to the conference, and below Milan Rutten head of Marketing Strategy extends his welcome to the upcoming conference delegation. [...]
Dr. Carol Bryant’s career of improving lives through social marketing
From founding social marketing as a focus area at USF to spearheading a seminal program promoting breastfeeding among the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) clients, Dr. Carol Bryant has dedicated more than 30 years to a career focused on improving lives. Carol Bryant, Distinguished University Health Professor in the USF College of Public Health’s Department of Community and Family Health and former director of the [...]
Social marketing and vaccination acceptance
Suzanne Suggs, Doug Evans and Clarissa Hsu held a session on “Social marketing and vaccination acceptance: Understanding and addressing determinants of behaviours and mechanisms of change in context” at the annual Vaccination behaviour meeting in Annecy, France 25-27 September 2017. This year’s theme was “Vaccine Acceptance Science, Policy, and Practice in a “Post-Fact” World” and was attended by participants from across the world and sectors (industry, government, NGOs, and academia). [...]
Special Issue of Journal of Social Marketing
The latest special Issue of Journal of Social Marketing is dedicated to a critique of social marketing's approaches to address social change agendas. The articles published in this issue provoke us to explore the role and power of social marketing in addressing complex social problems and the multiplicity of stakeholders. Hoek (2017) provides a timely reflection on the role that corporations can play in public health and some of the [...]
Opportunity to share your view on the ethical dilemmas of social marketing
Please help us understand more about the ethical dilemmas and challenges facing social marketers. This project is a response to concerns regarding the lack of Codes of Ethics for social marketing and related fields such as health promotion. While several organisations have developed codes and ethical standards, they have yet to be endorsed by global social marketing and health promotion communities. Research is needed to determine the nature of ethical [...]
Global consensus on social marketing principles, concepts and techniques
ESMA is pleased to announce that the Social Marketing Concepts and Principle paper that we have contributed to alongside other global social marketing associations has now been endorsed by all existing professional associations. This paper is a significant mile-stone in the development of consensus around the nature, form and purpose of social marketing. A working group made up of several ESMA members and members of other associations chaired by Professor [...]
An opportunity for social marketing input for the WHO global action plan
World Health Organisation: Development of a draft global action plan to promote physical activity Aiming to develop a draft global action plan to promote physical activity, the WHO Secretariat is hosting an open web-based consultation on a first draft from 1 August 2017 to 22 September 2017. Member States, UN organizations and non-State actors are invited to submit their comments. This is a great opportunity for reflection on how social [...]
Reflections on the 5th World Social Marketing Conference
The 5th World Social Marketing Conference assembled 500 scholars, practitioners and policy makers in Washington to explore, discuss and debate social marketing challenges and solutions to the world’s most complex dilemmas, including, but not limited to, sustainability, health and well-being, poverty, violence against women, injustice, and other societal concerns. Participants were invited to submit competitive papers, working papers, or proposals for workshops and special sessions. The Conference was intense showcasing [...]
2018 International Social Marketing Conference (ISMC)
The International Social Marketing Conference (ISMC) aims to bring together social change agents from across Australia to share the latest tools & approaches to changing behaviours for societal wellbeing. Learn new insights from industry experts, grow your network & explore emerging technologies. The theme for the conference in 2018 is "Broadening Cultural Horizons in Social Marketing" and the conference will be held from the 15-16 July 2018 in Singapore, with [...]
Agents of Change Summit
The Agents of Change Summit unifies and expands the community of professionals using marketing and technology to change people’s health behaviours for social good. In 2018, the Agents of Change Summit returns to San Diego with new research, case studies, technologies, and insights to help you change health behaviors in your community. #AOCS18 aims to equip professionals with evidence-based strategies proven to cause change and the technological tools to effectively [...]
Opportunity available with One Drop
One Drop is an international non-profit organization and the international foundation of Cirque Du Soleil, partnering and funding WASH projects worldwide. About the position: This Country Manager position is a one year mandate (renewable possibility) as an independent contractor to be based in India (flexible location with frequent travel to our projects areas of Bihar and Rajasthan, and perhaps more regions in the future). Reporting to the Director, Africa and [...]
The Behavior Change Toolkit
People in need (PIN) NGO recently published a practical and concise Behaviour Change Toolkit. This toolkit is designed to give international development practitioners the know-how they need to understand people's behaviours and to help people to make positive changes in their lives. It highlights how behaviour change is key to addressing many development issues such as child mortality, food insecurity, lacking education, and gender inequality, and offers practical and easy-to-read [...]
Fully Funded PhD Opportunity
PhD opportunity: Psycho-social determinants of perceptions of health inequalities and attitudes towards health equity policies The School of Social Sciences, Birmingham City University, has a fully funded PhD opportunity for a project tailored towards uncovering the psycho-social factors which make social and structural attributions of health difficult for the public to understand and help determine how best to inform individuals of the role of social factors in their own health [...]
New iSMA webinar
Socio-Psychological Levers for Improving Women's Health and Well-Being with Joy Parkinson (Australia) July 18/19, 2017 Across women's life courses there are a number of key transition points which are important in the development of good or poor health, from commencing school to workforce entry, to pregnancy and childbirth, to name only a few. There are also influential social and psychological factors, including friends, family, community and a range of individual [...]
Ask the Expert session with Social Marketing Expert Nancy Lee
On 22nd of May 2017 The Social Marketing Association of North America (SMANA) will be hosting an Ask the Expert session with Social Marketing Expert Nancy Lee. There will be two types of sessions: One-to-One and Open Sessions. One-to-One is your chance to have one on one time with our expert! This is ideal for SMANA members to ask specific project based questions, get the expert's opinion on a particular [...]
WSMC 2017: registration deadline extended
There is just over a week to go until the 5th World Social Marketing Conference. If you haven't had the time to register the online booking has been extended until midnight eastern on 12th of May. The final conference brochure is also available to download. With over 100 breakout session to choose from we encourage you to start planning your event agenda as soon as you can. We look froward [...]
Call for Papers: Social Marketing Quarterly
Social Marketing Quarterly is now accepting manuscripts on the special issue topic: Social Marketing for Policy, Systems, and Environmental Change. Social Marketing Quarterly (SMQ), peer-reviewed and published quarterly, is a scholarly, international journal focused exclusively on the theoretical research and practical issues confronting academics and practitioners who use marketing principles and techniques to benefit society. SMQ targets social marketers, communicators, and social science professionals who change the world through protecting [...]
New Journal: Behavioural Public Policy
Behavioural Public Policy is an interdisciplinary and international peer-reviewed journal devoted to behavioural research and its relevance to public policy. BPP seeks to be multidisciplinary and therefore welcomes articles from economists, psychologists, philosophers, anthropologists, sociologists, political scientists, primatologists, evolutionary biologists, legal scholars and others, so long as their work relates the study of human behaviour directly to a policy concern. Edited by George A. Akerlof Georgetown University, USA, Adam Oliver [...]
Call for papers – UK Social Marketing Conference
2nd UK Social Marketing Conference (UKSMC) It has been a decade since the creation of the National Social Marketing Centre (NSMC) in the UK and social marketing and behaviour change programmes are having more and more of a demonstrative positive impact on communities across a number of sectors. As key partners of the first UK Social Marketing Conference, Queen Mary University, the European Social Marketing Association, NSMC, Strategic Social Marketing [...]
Speed mentoring at World Social Marketing Conference
The World Social Marketing Conference 2017 launches the first speed-mentoring session hosted by Melissa K Blair. Modelled after speed dating, speed mentoring is a concept that focuses on quick-hit information and time-efficient networking through a series of short, focused conversations about specific questions or topics. At the WSMC speed-mentoring session, new social marketing professionals (less than 7 years of social marketing experience) will have the opportunity to participate in three [...]
WSMC: Presenter Bursaries
Help us support authors from the developing world who are trying to create positive behaviour change for social good. The planning committee for the World Social Marketing Conference is raising funds through a campaign on gofundme to allow presenters from the developing world to attend and showcase their work. All donations will help bring professionals in the developing world working on social marketing projects to create real positive change in [...]
Special issue of the Journal of Social Marketing
Broadening the scope of social marketing theory, application and practice This special issue edited by Christine Domegan and Fiona Harris is focused on a timely topic: broadening the scope of social marketing. Fry, Previte and Brennan (2017) reflect on moving beyond benchmarks in social marketing. McHugh and Domegan's article responds to the call for reflexivity in social marketing. Spotswood et al (2017) provide a conceptualisation of practice theory and social [...]
iSMA Webinar: Social marketing and health risk communication
Adding Social Marketing to Health Risk Communications with Jose M. Sanchez March 14/15, 2017 Can Social Marketing and Risk Communications play on the same team? How can Social Marketing tools be effectively integrated into risk communications to optimise both communications and behaviour change when a population is under stress? Jose Sanchez will outline social marketing's contributions to a disaster management program during Mexico's 2009 H1N1 influenza outbreak, when social marketing [...]
WSMC 2017: Take your social marketing skills to the next level
To help potential delegates and presenters get the best registration rate possible, the conference early bird registration rates and association registration rates were extended until 31st of January 2017. Book your place now! The ESMA members benefit from special discounts. Contact your Association for the discount code. Learn from experts in the field at WSMC 2017 and take your social marketing skills to the next level. At this year's World [...]
Join the new Social Marketing Listserv
The Social Marketing Association of North America (SMANA) invites you to join the new Social Marketing Listserv! Share opportunities, resources, events, questions, and news related to social marketing from across the globe. This new Listserv is managed by the Social Marketing Association of North America (SMANA) in partnership with the International Social Marketing Association (ISMA). This listserv will replace the non-working “Georgetown” list and socialmarketers.net. The technology has been extensively [...]
The Macromarketing Conference 2017 call for papers
The 42nd Macromarketing Conference will take place 19-23rd June, 2017 in Queenstown, New Zealand. The Conference theme is Marketing Systems’ Contributions to Society: Past, Present and Potential. The Conference includes many interesting tracks for social marketers including critical social marketing; ethics; consumer vulnerability; quality of life and well-being; social value, inequality and responsibility etc. The deadline for submissions is Thursday, 12th January 2017. Decisions will be communicated by the middle [...]
The obesity map
A powerful illustration of how obesity rates have increased over the years. The data for the map comes from research published earlier this year in The Lancet that looked at the body mass index of adults in 186 countries from 1975 to 2014. You can read more here.
New and Exclusive: Social Marketing Training Events in 2017
Join Professor Jeff French at an exciting new series of training events available in London through 2017, the first of which is taking place on 30th March. The new SSM training and development sessions are designed to provide up-to-date evidence, theory and practice drawn from the many disciplines and fields of practice that seek to influence social behaviour. Each training event will take a holistic cross disciplinary and cross sector [...]
The 3rd European Social Marketing Conference report
The 3rd European Social Marketing Conference took place in Espoo, Finland, 22-23 September 2016. The mission of the European Social Marketing Conference is to act as a vehicle to help build a European movement dedicated to capturing, spreading and nurturing good practice in Social Marketing, as well as increase the efficiency and effectiveness of Social Marketing practice at both operational and strategic levels. We are committed to running the conference [...]
WSMC 2017 programme and updates
The first programme release for the upcoming 5th World Social Marketing Conference is now available to view and download from the conference website. The release includes: Pre and Post workshop details Full conference timings Plenary and Keynote session details Panel session highlights Download the PDF version of the first programme release here Book your place now! Early bird rates end 31st January. ESMA members benefit from special discounts. Visit the [...]
Social Marketing Masterclass, the Netherlands
The European Institute for Brand Management will be hosting a social marketing event. Professor Jeff French, member of the ESMA Board will be delivering a social marketing masterclass. The event will take place on 9th December 2016, at BCN in Rotterdam, Barbizonlaan 25, 2908 MB Capelle a/d IJssel. More information on the Institute’s website
New Social Marketing Resource: Segmentation in Social Marketing
Segmentation in Social Marketing - Process, Methods and Application, edited by Timo Dietrich, Sharyn Rundle-Thiele & Krzysztof Kubacki is a welcomed and long overdue book on segmentation in social marketing. The book brings together current innovative methods and approaches to segmentation and outlines why segmentation is needed to support more effective social marketing programme design. It presents a variety of segmentation approaches alongside case studies of their application in various [...]
ESMA & iSMA webinar
January 31, 2017 Qualification and Professional Standards in the Field(s) of Social Marketing and Behaviour Change with Matthew Wood (Brighton University, UK) and Phillip Holden (Old Royal Naval College, UK) How should qualified Social Marketers and behaviour change agents be recognised? This webinar discusses a proposal for ESMA / iSMA / AASM / SMANA to formally assess and endorse existing qualifications awarded by recognised bodies (e.g. universities) and, where certain [...]
Reflections on the 3rd European Social Marketing Conference, 22-23 September, Espoo, Finland, 2016
@ Otso Alasko I came away from the Conference in Espoo with a head buzzing with new ideas and a deep sense that Social Marketing is making a tremendous contribution to developing a more respectful approach to delivering more responsive social policy across Europe. I was impressed at the range of applications of Social Marketing and the high quality of the work that people are taking forward. I [...]
Pro-environmental behaviour change webinar
Join the Energy Saving Trust webinar at 11am on Wednesday 16 November 2016 and hear the headline findings from new research projects on consumer engagement and energy efficiency advice. Presentations will cover research projects from: The Department for Business, Energy and Industrial Strategy (BEIS): how best to engage householders with energy advice when smart meters are installed The Scottish Government with the Energy Saving Trust: a pilot looking at new techniques [...]
New Social Marketing Book
"Social Marketing in a Country. The British Experience" by Carlos Oliveira Santos, PhD, is a comprehensive account of the British national social marketing strategy. The book uses a cognitive approach, to examine the genesis, evolution, and implementation of that policy process that led to an important development in British public health policy. In mapping this experience the book provides a useful resource for those seeking to contribute to the conception [...]
Call for the 4th European Social Marketing Conference
Following the successful events in Lisbon 2012, Rotterdam 2014 and Espoo 2016, ESMA is looking for partners to host the 4th European Social Marketing Conference 2018. If you are interested in hosting the event and/or helping out with the logistics (e.g. finding sponsors and venues etc.) please send us a 500 words proposal addressing the following points: Some up front financial or in kind support to off-set the cost risk [...]
Free access to the Journal of Social Marketing for ESMA members
The latest issue of the Journal of Social Marketing features social marketing examples from the Netherlands and Spain. ESMA members benefit from free access to the Journal. Log on the website to access the Journal. Go to the Journal page
Call for ESMA webinars
ESMA organises in partnership with iSMA a series of webinars on social marketing open to all ESMA and iSMA members. The webinar series provides a great opportunity to learn about most recent and evidence-based social marketing developments and resources worldwide. If you are interested in presenting your work in the webinar to a wide social marketing audience, please send us a proposal. The proposal should describe briefly the topic and [...]
University College London’s Centre for Behaviour Change Digi hub
The University College London’s Centre for Behaviour Change, in association with EIN’s (Epode International Network) partner C3 Collaborating for Health, invites you to join the CBC Digi-hub. To date there is no network to link European professionals interested in digital health and behaviour change, particularly those in different sectors (e.g., academic, public, private). The CBC Digi-hub aims to change that and foster a network to connect with others, especially on project [...]
European Obesity Forum 2016
The 2016 European Obesity Forum (EOF 2016) will take place on 24 and 25 November in Amsterdam with the second day of the congress dedicated to the closing ceremony of the EU-funded OPEN project. The network’s European and international members will gather in the Dutch capital to share best practices, meet old friends and form new partnerships. The first day of the EOF 2016 will be dedicated to the Freshers [...]
WSMC 2017 call for developmental papers
The World Social Marketing Conference 2017 invites submissions of ‘developmental and experiential’ proposals. The aim is to welcome short submissions outlining, innovative and forward thinking Developmental or Experiential sessions at the conference for academics and practitioners alike. If you wish to share preliminary results, canvass others to develop a concept, share your ideas, get input on a project or explore non-project related aspects and approaches to social marketing then we look forward to receiving [...]
ESMC 2016: It’s almost time
Only two weeks left until the ESMC 2016! We hope you will join us for what will be a great social marketing and social change event. Visit the Conference website for latest updates to the programme. A warm welcome to the new members! We are delighted that you decided to join our community. We hope to see all our members in Espoo at the 3rd European Social Marketing Conference. If [...]
JMM free access to social marketing articles
The Journal of Marketing Management provides free access to the articles of the month. The featured articles of September include pieces on social marketing and publishing. Duane et al. (2016) adopt a system-based methodology to examine complex exchanges in social marketing. Luca et al. (2016) draw on Network and service theory to explore value creation at the midstream level in a social marketing smokefree programme. Johnstone and Hooper (2016) explore [...]
Explore career options with the Energy Saving Trust
The Energy Saving Trust provides advice and consultancy to help people save energy every day. Their experts speak with millions of householders every year, deliver first class programmes for governments and provide consultancy to UK businesses and international companies. Find out more about their job opportunities
WSMC 2017: paper submissions deadline extended
The World Social Marketing Conference Call for Papers has been extended until 7 October 2016 Due to high interest and requests from the community, the deadline has been moved back from 16 September until 7 October to allow for those tight on time or beginning the academic year to have a greater chance of submitting their work for consideration. The Conference organisers encourage submissions from academics, practitioners, private, NGO and [...]
International Journal of CoCreation in Design and the Arts: Call for papers
International Journal of CoCreation in Design and the Arts: Special Issue of CoDesign and the Public Realm Guest editors: Liesbeth Huybrechts, Jon Geib, Hilde Heynen, Henric Benesch, Jessica Schoffelen Co-design’s engagement with the public realm is rooted in an activist tradition aspiring to increase democratic participation of diverse societal groups in design activities related to public space, services, systems or policy. This is partly due to its historical relationship with [...]
WSMC 2017 Call for papers
Help others learn, be the change that matters: 5th World Social Marketing Conference 2017 Call for Papers. Deadline 16 September 2016 The overall conference theme is “Influencing Behaviour for Social Good”. The organising committee would be delighted to receive submissions with a clear Social Marketing perspective focused on any of the following conference tracks. Conference Tracks Promoting global health and well-being Reducing global communicable disease through behavioural influence Reducing crime and poverty and [...]
JSM call for papers: societal wellbeing
Great opportunity for social marketing researchers! Special issue call for papers from Journal of Social Marketing: The Many Paths to Societal Wellbeing: Charting a Course Forward Guest Editors: Professor Rebekah Russell-Bennett and Dr Nadia Zainuddin Societal wellbeing is firmly on the agenda of marketers, governments, nonprofits and social enterprise. The culture of excess consumption is grinding to a halt as consumers become more aware of the need to conserve resources to [...]
ESMC 2016 updates
The paper submission results have now been notified. Congratulations to all successful authors! The ESMC organising committee is delighted to have received so many high quality submissions and would like to thank all authors who submitted papers and posters to the event. The competition for posters is still open until 29th of July 2016. Registration is open for the main European social marketing event of the year to be held [...]
Changes to our privacy policies
This article is to inform you of changes to our privacy policies that affect you individually. The ESMA board recently negotiated an agreement with the International Social Marketing Association (iSMA) whereby iSMA will provide ESMA members with full membership of the iSMA in return for 10% of ESMA's total contributions from members. Note, that this transaction is resolved at no extra cost to ESMA members, who will continue to pay [...]
Digital Behaviour Change Conference 2017
Save the date for the 3rd Digital Behaviour Change Conference to be held on 22-23 February 2017 in London, UK. World-renowned academic experts will be joining key members of the public health and technology sectors for insightful seminars, panel discussions and more across a variety of topics. Submissions for talks, poster sessions, interactive workshops and technology demonstrations can be submitted beginning with July 2016. More details here.
41st Macro-marketing Conference, Dublin, Ireland 2016
Don’t miss the 41st Macro-marketing Conference to be held 13-15 July, in Dublin, Ireland. In addition to the special session on critical social marketing, the Conference tracks include other fascinating topics such as consumer vulnerability; new consumer activism; ethics, equity and social justice; arts and culture; religion in marketing; sustainability; marketization and subalternity; conflict and constructive engagement; consumer culture etc. More details on the conference website.
European Code Against Cancer: 12 ways to reduce your risk
Prof. Jeff French represented ESMA at the special two-day Workshop on Behaviour Change and Social Marketing organised by the Association of European Cancer Leagues in Brussels on 23rd and 24th of May 2016. The event was attended by representatives of 18 European countries all dealing with the issues of preventing cancer and promoting its early detection and treatment. Jeff French acted as a keynote speaker and gave the group an [...]
ESMC 2016 abstract notifications
Congratulations to all ESMC 2016 successful authors! The paper submission results have now been notified. Looking forward to seeing you in Espoo in September! ESMA members benefit from special rates. Register now For member discounts please contact the Conference team at: euro@wsmconference.com
ESMC 2016 updates
News from the ESMC 2016 Conference Committee: Due to the large number of papers submitted to ESMC 2016, the review process is taking longer than expected. The Committee is delighted to see such interest in the Conference and would like to ensure the authors of the papers that they will receive a decision on their submissions this month. The call for posters is still open!
Social Marketing Quarterly: special issue on European Social Marketing
This new issue from SMQ is dedicated to European perspectives on social marketing, with contributions that originated as papers in the European Social Marketing Conference in 2014. The issue opens with an editorial from Alan Tapp, a reflexive view on what may define “European” social marketing which ends with a call for more critical social marketing research. Common themes that emerge across the articles in this special issue highlight the [...]
University of South Florida Social Marketing Conference 2016
The University of South Florida Social Marketing Conference enters its 24th year with a continued and vigorous commitment to social marketing’s robust capacity to influence complex social problems. While global inequality has lessened somewhat over the past century, more recent times have shown a marked increase in inequality in finances, health, political access, and social mobility. This year’s theme, “Building on the Legacy: Forging New Paths”, looks at these pressing [...]
The role of strategic social marketing in public policy
Please join the Behaviour Change CoP and the Social Protection and Labour Global Practice for: The role of strategic social marketing in public policy Thursday , May 19 | 12:30 pm – 2 pm | World Bank J Building, Room 701, 1818 H St NW Washington DC 20433 *Lunch will be served “Social marketing” shares a similarly rigorous approach to commercial marketing – applying a set of evidence and experience-based [...]
AMA Marketing and Public Policy Conference 2016
The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection between marketing and public policy. Participants include marketers, academics and public policy makers representing a wide range of universities, agencies and organisations from around the world. The Marketing & Public Policy Conference (MPPC) is a key event for marketing academics, public policy makers, social marketers and marketing practitioners interested in social and public [...]
Calls for the 5th World Social Marketing Conference (WSMC)
Following previous highly successful conferences in Brighton (2008), Dublin (2011), Toronto (2013), and Sydney (2015), academic and practice papers as well as interactive workshop sessions and poster presentations proposals are now being invited for the 5th World Social Marketing Conference (WSMC). Overall conference theme: “Influencing Behaviour for Social Good.” The deadline for submissions is 16 September 2016. The WSMC organising committee would be delighted to receive submissions with a clear [...]
Featured research: new study from The Lancet
Trends in diabetes: Diabetes kills as many people as AIDS. In 2012 diabetes caused as many deaths as HIV/AIDS (1.5 million). The study from NCD Risk Factor Collaboration (NCD-RisC) analyses the trends in diabetes prevalence since 1980. The data are derived from 751 population-based measurement studies involving nearly 4.4 million participants. The study stresses the importance of a multi-level approach to support healthy behaviour, diets and lifestyle change and programmes [...]
Nature to launch research journal serving the behavioural sciences community
New Journal from Nature for the behavioural sciences community launching January 2017 and open for submissions. Social marketing and behaviour change academics will benefit from having a new outlet for publishing their research. As stated on the Journal website, Nature Human Behaviour, an online-only journal, will publish research of outstanding significance into any aspect of human behaviour: psychological, biological, and social bases, as well as its origins, development, and disorders. [...]
David Stewart editor-in-chief, Journal of Public Policy & Marketing on publishing
“When a young scholar gets a rejection letter, the first thing they should do is take a deep breath and go for a walk.” In an interview for the American Marketing Association, David Stewart, Editor-in-Chief of the Journal of Public Policy & Marketing (JPPM), an important outlet for social marketing research, shared his thoughts on impact, theory, and JPPM as well as scholarly publishing and the peer-review process in general. "Citation [...]
ESMC 2016 abstract and travel bursary deadline extended
The deadline for paper submissions has been extended to 15th April 2016. The deadline for poster submissions has also been extended to 29th July 2016. The Conference Committee encourages submissions from academics, practitioners, private, NGO and public sector agencies, policy makers, students and all those interested in developing citizen centric approaches to effective and efficient social programme and policy delivery. Conference tracks: 1. New theories and methods being used in [...]
US National Conference on Health Communication, Marketing, and Media
The Centers for Disease Control and Prevention (CDC) and the National Public Health Information Coalition are organising the tenth annual National Conference on Health Communication, Marketing, and Media to be held August 23 – 25, 2016 in Atlanta, GA. Professor Jeff French, ESMA Board member will sit on the event's advisory board. The conference brings together individuals representing academia, public health researchers and practitioners from federal and state government and [...]
Ecom guide now published
Ecom (Effective Communication in Outbreak Management) guide on how to develop and run pandemic communication and behavioural programmes has been published. Outbreaks of infectious diseases pose significant communication challenges to health authorities. An interdisciplinary approach of social, behavioural, communication and media sciences is needed for effective behavioural and communication strategies to respond to the need for large-scale measures such as vaccination and antiviral therapy and increase its acceptance. This is where [...]
What do successful grads think you should study?
Learn to think smart. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper libero [...]
Former student discusses success in the fashion industry
My success is no accident. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper libero [...]
How do you best prepare for university?
Focus on exam results. Etiam consectetur odio erat, quis mattis leo vestibulum non. Fusce ex ligula, tristique quis finibus sed, placerat sed libero. Phasellus convallis, sem ac tristique interdum, purus purus vehicula quam, ut fermentum sem orci in est. Aliquam leo purus, iaculis non condimentum hendrerit, vestibulum quis tortor. Vestibulum quis viverra felis. Vestibulum elementum magna ut diam placerat, in venenatis est egestas. Vivamus at libero auctor, ullamcorper libero condimentum, [...]
Behavioural Insights Applied to Policy: European Report 2016
Behavioural Insights Applied to Policy: Overview across 32 European countries A report by Joana Sousa Lourenço, Emanuele Ciriolo, Sara Rafael Almeida, and Xavier Troussard A new report on behavioural insights from the European Comission. The report: “Behavioural Insights Applied to Policy: Overview across 32 European countries” covers policy applications informed by behavioural insights. It reviews institutional developments and proposes a comparative framework (PRECIS) describing behavioural insight teams with six key [...]
ESMC 2016 travel bursary
The European Social Marketing Association is pleased to announce a call for applications for travel bursaries to attend the 3rd European Social Marketing Conference, 22-23 September 2016 in Espoo, Finland. A limited number of bursaries up to €500 are available to ESMA members only, with preference given to members with limited sources of funding. Information about ESMA membership options can be found here. Applicants must complete and return the ESMA travel [...]
ESMC 2016 Call for papers now live!
The call for submissions to the 3rd European Social Marketing Conference is now live. The deadline for submissions is 31st March 2016. The European Social Marketing Conference registration is now open. The event will bring together practitioners, academics, policy makers, researchers and industry to explore and enrich Social Marketing practice around Europe. ESMA members benefit from special rates. The first 20 ESMA members can book via a special discount code [...]
Job opportunity: PhD in social marketing
The Institute for Public Communication (ICP), Faculty of Communication Sciences, at the Università della Svizzera italiana (USI) in Lugano, Switzerland, announces a call for a Doctoral Student and Research Assistant position in Social Marketing. The candidate will join the research team of Professor L. Suzanne Suggs, the BeCHANGE Research Group, in the ICP. During the 3-year doctorate, the candidate will assist Prof. Suggs in her research, teaching, and service activities, [...]
Agents of Change Summit
Researchers and practitioners using communication, marketing and technology to shift behaviours are invited to learn and discuss the latest innovations in behaviour change at the Agents of Change Summit. The Australian Association of Social Marketing (AASM) is pleased to support this inaugural event. Held on 8-9th February 2016, in San Diego, CA, this Summit aims to break down the silos between professionals from the various behaviour change pathways, explore the [...]
The 8th Nordic Health Promotion Research Conference, 20–22 June 2016
The Nordic Health Promotion Research Network and the local Conference Committee announce the 8th Nordic Health Promotion Research Conference (NHPRC) to be held 20-22 June 2016 at the University of Jyväskylä, Finland. The 8th NHPRC celebrates 20 years of Nordic conferences as the first was held in 1996 in Bergen, Norway. Therefore, the main theme of the conference focuses on the developments of the last 20 years. However, the past is [...]
Sustainability and Social Marketing at the 8th EPH Conference
Sustainability and Social Marketing at the European Public Health Conference, 14-17 October 2015, Milan, Italy Reflections and relevance to ESMA by L. Suzanne Suggs, ESMA co-founder and Board Member. Sustainability was a central theme of the recent European Public Health Conference: “Health in Europe – from global to local policies, methods and practices” held in Milan Italy last month. It was not only focused on health, but also the environmental [...]
Reflections from the EUPHA Conference, Milan, 2015
EUPHA Preconference on Child injury prevention Julie Huibregtsen, one of the ESMA Board Members has presented on social marketing and child safety at the 8th European Public Health Conference (EUPHA), 14-17 October 2015, Milan, Italy. The seminar is part of the European Association for Injury Prevention and Safety Promotion (EuroSafe)¹ series of annual European Injury Seminars in collaboration with EUPHA. "As I had been working together with the Dutch Safety [...]
Agents of Change Summit
The Australian Association of Social Marketing (AASM) is pleased to support the Agents of Change Summit in its inaugural event. Researchers and practitioners using communication, marketing and technology to shift behaviours are invited to learn and discuss the latest innovations in behaviour change at the Agents of Change Summit. Held on 8-9th February 2016, in San Diego, CA, this Summit aims to break down the silos between professionals from the [...]
The 12th World Conference on Injury Prevention and Safety Promotion
The 12th World Conference on Injury Prevention and Safety Promotion, 18-21 September 2016, Tampere, Finland The World Conference on Injury Prevention and Safety Promotion is the 12th biennial, international conference on injury prevention and safety promotion. The conference will bring together the world’s leading researchers, practitioners, policy-makers and advocates in the field of injury prevention and safety to debate, discuss and share information and experiences. The research and development topics [...]
Utilising Social Marketing Strategies to Improve Public Health Outcomes
The application of social marketing principles to achieve specific behavioural goals has been a hallmark of UK public health strategy in recent times.The Utilising Social Marketing Strategies to Improve Public Health Outcomes forum will reflect on the progress made from PHE’s Marketing Plan 2013-14, and outlay strategies for the future through case studies that can be seen as having a direct benefit to society. Delegates will learn how local authorities [...]
2016 Marketing and Public Policy Conference
The AMA's annual Marketing and Public Policy Conference offers a broad range of sessions highlighting the intersection between marketing and public policy. Participants include marketers, academics and public policy makers from around the world and they represent a wide range of universities, agencies and organizations Theme: Fostering Change for Communities and Society The Marketing & Public Policy Conference (MPPC) is the premier national and international event for marketing academics, public [...]
The ASSET Pandemic Preparedness and Response Bulletin, “Share and move”
The EU-funded project ASSET is aimed to bridge the gap between the scientific community and society in the field of epidemics and pandemics management. This approach was born within the Science in Society (SiS) Action Plan launched by the European Commission in 2001 with the main objective to foster public engagement and a sustained two-way dialogue between science and civil society and to build a framework for Responsible Research and [...]
4th International Conference on Contemporary Marketing Issues
The 4th International Conference on Contemporary Marketing Issues will be held 22-24 June, 2016 in Heraklion, Crete, Greece. The aim of the Conference is to thoroughly examine Contemporary Marketing Issues, stimulate dialogue and develop new perspectives in the field of marketing within the globalised cooperative environment. Topics include Ethical Issues in Marketing, Environmental Marketing, Non-Profit Marketing and Social Marketing. The deadline for paper submission is 14 December 2015. Read more
The 3rd International Conference on International Marketing
The 3rd International Conference on "International Marketing in Asia Pacific Issues and Challenges (ICIM) - 2015" will take place in Coimbatore, India, on September 18th & 19th, 2015. The GRD Institute of Management and GRD School of Commerce and International Business in association with universities from US and UK will host a total of 12 Tracks. We invite papers for presentation and proposals for panel discussion related to the conference [...]
Call for applications: Behavioural Insights Research Programme
Open call for original research on behavioural interventions in health care. The new Behavioural Insights Research Programme aims to support research over a two to three year time frame that designs, tests and evaluates behavioural interventions that can improve efficiency and reduce waste in health care services in the UK. £1 million available to support a number of multidisciplinary research teams to generate new knowledge on how behavioural interventions can improve [...]
BX2015 Behavioural Insights Conference
London’s inaugural BX2015 Behavioural Insights Conference A cutting-edge two day event which brings together the world’s leading behavioural insights experts with policy makers and practitioners to explore how they can make better and smarter policies that matter. Highlighted speakers include Shlomo Benartzi, University of California, Los Angeles Rachel Glennerster, Poverty in Action Lab (J-PAL) Daniel Kahneman, Princeton University Dan Ariely, Duke University Robert Cialdini, Arizona State University Richard Thaler, University [...]
2015 SPARKS Conference
Presented by the Pacific Northwest Social Marketing Association (PNSMA) CALL FOR PRESENTATIONS The organizers of the 2015 Social Marketing SPARKS Conference invite proposals for presentations. This year’s event will be held Monday, December 14, 2015 at the Museum of Flight in Seattle Washington. We are looking for enthusiastic presenters that can share ideas and innovations in Social Marketing. What have you done that has pushed the envelope? What is the [...]
Teaching fellow position at UCL
Passionate about Behaviour Change? UCL (University College London) Centre for Behaviour Change is looking for a Teaching Fellow to join the team A new part-time Senior Teaching Fellow post has been created to lead, co-ordinate and develop teaching and training activities at the UCL Centre for Behaviour Change (CBC). The CBC has a growing portfolio of bespoke training workshops and courses that introduce participants to the principles of behaviour change [...]
Postdoctoral positions at University of South Florida
University of South Florida College of Public Health Department of Community and Family Health Maternal and Child Health Postdoctoral Fellows The University of South Florida College of Public Health (USF COPH), Department of Community and Family Health (CFH) is recruiting for two postdoctoral fellows to contribute to the department’s research and teaching needs in maternal and child health (MCH) and to become prepared for MCH faculty positions and MCH leadership [...]
New study on the public health burden related to sugary drinks
Original article: Estimated Global, Regional, and National Disease Burdens Related to Sugar-Sweetened Beverage Consumption in 2010 Gitanjali M. Singh¹; Renata Micha¹; Shahab Khatibzadeh²; Stephen Lim³; Majid Ezzatiª; Dariush Mozaffarian¹; on behalf of the Global Burden of Diseases Nutrition and Chronic Diseases Expert Group (NutriCoDE) Author Affiliations ¹Tufts University, Boston, MA ²Harvard School of Public Health, Boston, MA ³University of Washington, Seattle, WA ªImperial College London, London, United Kingdom * Friedman [...]
Conference on Communication and Environment
The Board of Directors of the International Environmental Communication Association (IECA) is excited to announce that the 2017 Conference on Communication and Environment (COCE) will be held in Leicester, England. Anders Hansen will host the conference along with his colleagues in the Department of Media and Communication at the University of Leicester. This will be the 14th biennial Conference on Communication and Environment and the second one held in Europe. [...]
Job Opportunity
University of South Florida – College of Public Health Department of Community and Family Health Associate/Full Professor and Director of the Florida Prevention Research Centre Position # 8480 Position: Associate/Full Professor in Community and Family Health, tenure-earning, 1.0 FTE, 12-month faculty appointment Minimum qualifications: Doctoral/terminal degree in public health, marketing, communications, social/behavioural sciences, or a closely related field. Evidence of scholarship and teaching experience in higher education. Evidence of grant [...]
WSMC 2015 presentations and videos now live
Following the incredible 4th World Social Marketing Conference in Sydney earlier this year, the seminar presentations and keynote video content is now live for download on the website. To access the content, just go to your chosen presentation on the programme and click on "PDF Presentation" or "Watch Video". Plans are already underway for 2017, with Washington D.C now confirmed as the host city. Dates and venue details will follow [...]
UKSBM ASM 2015 Call for Abstracts
Call for Abstracts is now open for UK Society for Behavioural Medicine (UKSBM) 11th Annual Scientific Meeting: ‘Biology, Behaviour & Environment’. UKSBM ASM 2015 will be held 8-9th December 2015 at The Hilton Newcastle Gateshead, Newcastle upon Tyne. Additional Information: Confirmed keynote speakers: Professor Angela Clow, Professor of Psychophysiology, University of Westminster Dr Charlie Foster, Deputy Director of the British Heart Foundation & Centre on Population Approaches for Non-Communicable Disease [...]
Physical activity as important as smoking cessation
Increases in physical activity is as important as smoking cessation for reduction in total mortality in elderly men: 12 years of follow-up of the Oslo II study Br J Sports Med 2015;49:743-748 doi:10.1136/bjsports-2014-094522 Authors: Holme, I.¹ ² and Anderssen, S. A ¹ ¹Department of Sports Medicine, Norwegian School of Sports Sciences, Oslo, Norway ²Oslo Center of Biostatistics and Epidemiology, Research Support Services, Oslo University Hospital, Oslo, Norway Abstract Background: The study determined the [...]
MHealth Conference, 9th June 2015
The Mhealth research group at the School of Psychology will demonstrate some of the practical applications of health psychology in this growing field. ‘Mhealth’ is a term used for the practice of medicine and health supported by mobile devices (e.g. mobile phones, tablet computers and PDAs). Mhealth research encompasses a variety of topics, including increased access to healthcare and health-related information (particularly for hard-to-reach populations); improved ability to diagnose and [...]
Some memoirs of a delegate to a social marketing conference
Professor Dinesh Kumar explains how his work with Dr. Punam Gupta uses the lure of a free magic show to introduce Indian children to benefits of handwashing. Credit: QMUL SBM. Last week, Queen Mary University of London hosted a conference on social marketing and behaviour change. The participants spoke of a wide range of social goals, but were all united by enthusiasm for the power and promise of [...]
New social marketing book
Strategic Social Marketing, by Jeff French (Strategic Social Marketing Ltd) and Ross Gordon (Macquarie University, Sydney, Australia) was launched at World Social Marketing Conference, 19th April, 2015. Abstract Strategic social marketing takes a systemic approach to explaining and illustrating the added value of applying marketing to solve social problems.The authors present social marketing principles in a strategic, critical and reflexive way to help engender social good via the effectiveness and efficiency [...]
The 3rd European Health Literacy Conference
Health Literacy Europe, the IROHLA Consortium and the University Medical Center Groningen (UMCG) are organising the 3rd European Health Literacy Conference. The event will take place at the Management Centre Europe in Brussels, Belgium from 17-19 November 2015. Professor Suzanne Suggs, one of the ESMA Board members is a keynote speaker at this event. The 3rd European Health Literacy Conference will foster the exchange between researchers, practitioners and policy makers [...]
News from the World Social Marketing Conference
ESMA was represented at the 4th World Social Marketing Conference in Sydney Australia, 19th - 21st of April. The conference was attended by 350 social marketers from around the world representing 32 countries. The conference consisted of over 100 workshops and seminars and special sessions together with a series of key note presentations and over thirty poster presentations. The Conference also provided great social networking opportunities, both live and virtual. [...]
International Conference on Contemporary Marketing Issues
The 3rd International Conference on Contemporary Marketing Issues (ICCMI2015) takes place at Kingston Business School, Kingston University London, 30 June – 3 July 2015. Special Session: “Marketing for the Social Good” Call for Papers for a Special Session on “Marketing for the Social Good”. The Special Session will explore the marketing techniques (including new methods such as digital approaches) that are most appropriate for achieving social good in areas [...]
Unhealthy eating outpace healthy eating patterns in most world regions
The Lancet Global Health Journal: Dietary quality among men and women in 187 countries in 1990 and 2010: a systematic assessment Authors: Dr Fumiaki Imamura,PhD, Renata Micha, PhD, Shahab Khatibzadeh, MD, Saman Fahimi, MD, Peilin Shi, PhD, John Powles, MBBS, Dariush Mozaffarian, DrPH on behalf of the Global Burden of Diseases Nutrition and Chronic Diseases Expert Group (NutriCoDE) From 1990 to 2010, diets based on healthy items such as fruit [...]
Finland: research on obesogenic environment and eating habits
From the European Journal of Public Health, DOI: http://dx.doi.org/10.1093/eurpub/ckv045 Fast-food outlets and grocery stores near school and adolescents’ eating habits and overweight in Finland Authors: Marianna Virtanen , Hanne Kivimäki , Jenni Ervasti , Tuula Oksanen , Jaana Pentti , Anne Kouvonen , Jaana I. Halonen , Mika Kivimäki , Jussi Vahtera Abstract Background: Environmental factors may affect adolescents’ eating habits and thereby body weight. However, the contribution of school [...]
Consumption behaviour and sustainability
Journal of Public Policy & Marketing March 2015 issue is dedicated to consumption behaviour and sustainability. Each article provides a unique perspective on the evolution of different views to sustainable consumption and the progress made in the public policy and marketing area. The articles’ insights review the role of marketing in facilitating understanding of consumers and organisations to support policy initiatives at all levels of government. Read more
Journal of Social Marketing new issues
Two fresh issues from Journal of Social Marketing. Contributions in these issues include new models for redefining social marketing beyond behaviour change, reflections on ethical dilemmas and applications in a wide range of areas from smoking to climate change. Options for access here
Nonprofit, Arts, Heritage, and Social Marketing Colloquium
Arts, Heritage, Nonprofit & Social Marketing SIG of the Academy of Marketing organises the 14th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing. CALL FOR PAPERS is now open. The deadline for abstracts is 12th June 2015. Colloquium theme: “Excellence, Rigour and Relevance in Nonprofit, Arts, Heritage and Social Marketing” The event will take place on Wednesday 2nd September 2015 at Guildhall Faculty of Business and Law, London Metropolitan [...]
Are you Scared Yet?
From www.ncbi.nlm.nih.gov Evaluating Fear Appeal Messages in Tweets about the Tips Campaign Authors: Sherry L. Emery, Ph.D., Glen Szczypka, M.A., Eulàlia Puig Abril, Ph.D., Yoonsang Kim, Ph.D., and Lisa Vera Abstract In March 2012, the CDC launched “Tips from Former Smokers,” a $54 million national campaign featuring individuals experiencing long-term health consequences of smoking. The campaign approach was based on strong evidence that anti-tobacco ads portraying fear, graphic images, and [...]
Social Marketing and Behaviour change workshop
The Marketing and Retail Special Interest Group of the British Academy of Management and the Marketing and Communications Group (MARCOMMS) of the School of Business and Management at Queen Mary University of London are organising a one-day workshop on “Social Marketing and Behaviour Change” on Friday 24th of April 2015 at the School of Business and Management, Queen Mary University of London. The event brings together academics and practitioners from [...]
Social Marketing Quarterly Open Access
Social Marketing Quarterly December issue 2014 open access until 15 March. In this issue: community based social marketing, systems approaches and more...
WISH – World Innovation Summit for Health
Two of our Board Members were invited to the World Innovation Summit for Health, taking place in Doha, Qatar, 17-18 February 2015. Professor Suzanne Suggs and Professor Jeff French are part of the Forum on "Communicating Complex Health Messages" (CCHM). The Forum, Chaired by Suzanne (ESMA and Università della Svizzera italiana), consists of 15 internationally renowned experts in health, health behaviour, communication, social marketing and health policy, including Jeff French [...]
WSM 2015: A message from Jeff French
The biggest and most important Social Marketing conference in the world happens in Sydney, Australia on 19 – 21 April 2015. You can see the full seminar line up at http://wsmconference.com/sydney-2015/programme/ There are still some places available so book your place as soon as possible. Previous conferences have been very positively evaluated by those attending for relevance, content, new ideas and networking. There are many reasons to attend, but here's [...]
WSM 2015 Programme confirmed
WSM, Sydney 19-21 April, 2015 Programme announced: The Programme includes over 70 seminar sessions with presenters from over 20 countries. Leading global social marketing experts have been confirmed as Keynote speakers. The Conference brings together practitioners, academics, policy makers, researchers and industry to explore and enrich Social Marketing practice around the world. In addition to new learning in the fields of health, environment, criminal justice, transport and finance there will [...]
World Development Report 2015: Mind, Society, and Behavior
World Development Report 2015: Mind, Society, and Behaviour - a World Bank Report on human decision making and development policy The Report aims to inspire and guide the researchers and practitioners who can help advance a new set of development approaches based on a fuller consideration of psychological and social influences. Particular attention is dedicated to new approaches to understanding behaviour, including non-cognitive models, social norms, mental models and culture. [...]
Open workshops
Open –Scaling up prevention of childhood obesity in Europe Open is a multi-component programme aimed to prevent childhood obesity in Europe through community based programmes. The first OPEN symposium included 7 workshops which allowed the participants to exchange case studies, experience and ideas on themes such as political commitment, public relations and community based programmes, public-private partnerships, communication, evaluation, behavior change in the community and targeting adolescents. Summaries of the [...]
Social Marketing and Behaviour Change Workshop
The Marketing and Retail Special Interest Group of the British Academy of Management and the Marketing and Communications Group (MARCOMMS) of the School of Business and Management at Queen Mary University of London are organising a one-day workshop on “Social Marketing and Behaviour Change” on Friday 24th of April 2015 at the School of Business and Management, Queen Mary University of London. The aims of the event are: 1) to [...]
New Social Marketing Guide for public health
The European Centre for Disease Prevention and Control (ECDC) has commissioned a social marketing technical report to serve as a guide for public health managers and practitioners. The report was produced by Jeff French and Franklin Apfel with contribution from Stefan Moritz, Mathias Strömberg, Sabrina Cecconi and Wayne Powell. The ECDC team contributing to the report included: Irina Dinca (project manager), Ülla Karin Nurm and Andrea Würz, Public Health Capacity [...]
Correspondence from Ukraine: The Conference “Social Partnership – the way to Europe”
World gurus of social marketing and social business visited Ukraine for the first time Correspondence from Lisovska Oktyabryna, founder & CEO of O2 - Social Business Group, Ukraine What is social marketing? Can it become “marketing of the future”? Can social business develop sustainably in Ukraine and have governmental support? What effects should citizens receive from social programs? – these questions were discussed by experts of the Conference “Social Partnership – [...]
Reflections on the 2nd European Social Marketing Conference by Jeff French
I was delighted to attend the second European Social Marketing conference on the 25th and 26th of September this year in Rotterdam. The event was attended by people from 27 different countries across Europe and also further afield. It was practically gratifying to see the energy and enthusiasm for social marketing that is developing across Europe and the many examples of great projects and some of the policy initiatives that [...]
The European Social Marketing Association (ESMA) announces elections for the Board of Directors
As a legally registered organisation we now need to appoint a board of directors, mandated by our own members. We encourage and hope for wide participation among our members. If you are not a member yet, you can join through the Membership section on our website. We also invite you to put your name forward as a future board member if you are up for the following set of tasks. [...]
World Social Marketing Conference 2015 Scholarship available
World Social Marketing Conference: Call for Papers deadline approaches (October 17). Practitioners submitting papers should note that a template has been added to the Practitioners Call for Papers page to streamline the submission process. The full Academic Call for Papers can be found here. Scholarship Place Available Thanks to the support of The Centre for Health and Social Research (CHaSR) at the Australian Catholic University, the WSM will be able [...]
Last chance to book for ESMC 2014
Last chance to book for the 2nd European Social Marketing Conference, 25-26th September. Registrations will close on Friday 19 September. http://wsmconference.com/rotterdam-2014/ FIVE great reasons to book: 1. Network with the continent's leading social marketing experts. 2. Learn from organisations such as JOGG, Netherlands Ministry for Health, Public Health England and ECDC. 3. Enjoy a social drinks reception in Rotterdam's beautiful City Hall. 4. Take part in a choice of compelling [...]
Don’t miss the European Social Marketing Conference, 25-26 September
The European Social Marketing Conference in Rotterdam is fast approaching, and delegate places are selling fast. Keynote speakers include: Rene Kural, The Royal Danish Academy of Fine Arts Lejo van der Heiden, Ministry of Health, Netherlands Ed Mayo, Secretary General, Co-operatives UK Prof. Dr Arie Dijkstra, University of Groningen, Netherlands Other highlights include: The challenges of marketing social marketing Resolving some of the big unresolved ethical and technical questions in [...]
World Social Marketing Conference Call for papers submission website open now
CALL FOR PAPERS SUBMISSION WEBSITE NOW LIVE The organising committee for the World Social Marketing Conference are delighted to announce the opening of the call for papers submission website. Being held in Australia for the first time in 2015, the World conference offers a truly unique opportunity for social marketers to network and share knowledge with a global audience of social marketing academics and practitioners from the public, private and third sectors. Full guidelines and [...]
European Social Marketing Conference, September 25-26, Rotterdam – book now
Practitioners, academics and policy makers working in the area of behaviour and social change will come together in September 2014 for the 2nd European Social Marketing Conference in Rotterdam. This intensive two-day event will focus on showcasing examples of good practice and debating how social marketing can be further developed in Europe. From new media to behavioural economics, you will hear from experts on new theories and approaches and a [...]
European Social Marketing Conference – book now – two weeks left for Early Bird Rate
Social Marketing practitioners academics and policy makers will come together in September 2014 for the 2nd European Social Marketing Conference in Rotterdam. The conference will bring together specialist practitioners from the private, public and NGO sectors together with academics, policy makers and researchers interested in applying marketing to social programmes. This year the focus will be on showcasing examples of good practice and debating how social marketing can be further [...]
SMQ: Call for Papers “Corporate Social Marketing”
Special Issue – March 2016 Deadline: 30 June 2015 - Guest Editors: Nancy Lee and Sameer Deshpande Social Marketing Quarterly (SMQ) will be investigating the practice of corporate social marketing (CSM) in an upcoming special issue. Kotler, Hessekiel, and Lee (2012) define CSM as an activity that “uses business resources to develop and/or implement a behavior change campaign intended to improve public health, safety, the environment, or community well-being” (pp. 111). [...]
Webinar 14 May: Using Social Marketing to influence social strategy, time to play with the big girls and boys!
On May 14, 2014, ESMA's Jeff French will be presenting an International Social Marketing Association webinar: Using Social Marketing to influence social strategy, time to play with the big girls and boys! This 60 minute webinar wil be presented twice, 11:30am (British Summer Time/UTC+1) and 5pm Registration: www.i-socialmarketing.org/webinars Too often Social Marketing is seen as a third order function that is only considered after key policy decisions and strategy has [...]
European Social Marketing Conference 2014 – Call for abstracts
The European Social Marketing Conference planning committee invites submissions to be considered for oral and poster presentation. Original manuscripts and special topic sessions are sought for presentation at the conference. In an effort to accommodate all high quality manuscripts, there is no specific social marketing theme. All manuscripts will be blind peer reviewed. The submission deadline is June 20, 2014. Submit all documents by email to euro@wsmconference.com Abstracts should demonstrate the [...]
6th National Social Marketing Conference in Ireland – NUI Galway, April 16th 2014
Recognising empowered citizens and communities can bring about change in the way we live and the environments we design, this 6th National Social Marketing Conference brings world renowned social marketing experts, Professor Gerard Hastings, UK and Professor Rebekah Russell-Bennett, Australia, together with researchers and leaders in behavioural change, in the public and voluntary sectors. Early bird registration until 1st April, so book your place fast! Download a conference leaflet for more information or go straight to www.conference.ie and [...]
Remembering Sue Peattie – 1957-2013
The loss of Sue Peattie is hard to put into words. Our deepest sympathies and thoughts go to Sue's Family at this difficult time. Sue was a driver and innovator of Social Marketing research and practice. She did great work to help create more fair product exchanges and made a huge contribution to our understanding of Social Marketing theory. She advanced our field in many ways, including helping to build a distinct Social Marketing discipline, ready [...]
Consensus Definition of Social Marketing
Through a collaborative and iterative process the Boards of Australian Association of Social Marketing (AASM), European Social Marketing Association (ESMA), and International Social Marketing Association (iSMA) have endorsed a consensus definition of social marketing. This, and the process of its development, is explained in the document below. The next job is to further develop the set of principles that underpin the definition. Download the Consensus definition of Social Marketing from [...]
Australian Association of Social Marketing (AASM) 2014 Conference – Call for Papers
Australian Association of Social Marketing (AASM) 2014 Biennial International Social Marketing Conference has issued a Call for Papers. Information regarding the Call for Papers is available on the conference website at www.aasm.org.au/ism2014/call-for-papers/
An ESMA member’s reflections on the 3rd World Social Marketing Conference, 21-23 April 2013, Toronto, Canada
The 3rd World Social Marketing Conference brought together a great line-up of speakers, both social marketing scholars and practitioners in the lovely city of Toronto, Canada. We were challenged by thought provoking presentations and we left with the feeling that the field is still redefining and reinventing itself. We continued the debate from the 2nd World Social Marketing Conference around the “social” and “marketing” dimensions of social marketing. Although it [...]
Welcome to the European Social Marketing Association website
By connecting people and creating a community where experiences, knowledge, findings, methods, and practices can be shared with colleagues across Europe, ESMA endeavours to contribute to the development, evidence base and promotion of the social marketing discipline in Europe. ESMA is developing a set of services for its members to share information about good practice and research and to develop skills and understanding about effective social marketing. We aim to [...]
Watch ESMA launch at the 1st European Social Marketing Conference
The first ever European Social Marketing Conference was held in Lisbon 26-28 November 2012. If you weren't able to attend the conference (or had a great time and want to re-live the moments!) here is a link to video from the conference. Also, for any Portuguese speakers, you can read an interview with Paulo Ferreira and Jeff French following the Conference in Impulso Positivo magazine (pp. 24-27).