BUILDING Social Marketing across Europe

ESMA currently has twelve national representatives who promote the objectives of ESMA within their home countries and provide news of their countries’ social marketing activities and developments to the wider European community.

Details of our national representatives are shown below. As you can see, there are many countries without a rep, so if you are interested in becoming one, please use the Contact Us tab to get in touch with us. You can also use this contact form to send a message to any of our national reps. If you are a member of LinkedIn, you can also contact our reps directly using the LinkedIn links shown.


Patricia Gurviez

Professeur de Marketing, Agro Paris Tech, Université Paris-Saclay, France

Président, Institut du Marketing Social

Click here to view Patricia’s LinkedIn profile


Prof. Dr. Holger Zumholz

Professor für Marketing, design akademie berlin, Berlin, Germany

Click here to view Holger’s LinkedIn profile


Leonidas A. Skerletopoulos MBA, PgCERT, PgDMS, Bsc

Founding Partner at Social Marketing & Behaviour Change Institute of Greece

International Social Marketing Association’s Board of Directors

Click here to view Leonidas’s LinkedIn profile


Dr. Sinead Duane

Lecturer in Marketing

JE Cairnes School of Business and Economics, NUI Galway, Galway, Ireland

Click here to view Sinead’s LinkedIn profile


Giuseppe Fattori

Professor, University of Bologna, Italy

Founder/President of the Italian Social Marketing Association

Click here to view Giuseppe’s LinkedIn profile


Julie Huibregtsen, MSc

Advisor and trainer Huibregtsen Sociale marketing

Click here to view Julie’s LinkedIn profile


Carlos Oliveira Santos, Ph.D.

Professor, University of Lisbon, Portugal (retired)

International Social Marketing Association Board member

Click here to view Carlos’s LInkedIn profile


Dr. Andy McArthur

Managing Director, Social Marketing Gateway, Glasgow, Scotland

Click here to view Andy’s LinkedIn profile


Tanja Kamin

Associate Professor and Head of Social Psychology Research Centre at University of Ljubljana, Faculty of Social Sciences, Slovenia

Click here to view Tanja’s LinkedIn profile


Gonzalo Díaz-Meneses

Ph.D. Lecturer in Marketing

University of Las Palmas de Gran Canaria, Spain

Click here to view Gonzalo’s LinkedIn profile


L. Suzanne Suggs

Full Professor of Social Marketing, Head, BeChange Research Group, Institute of Public Health and Institute of Public Communication, Faculty of Communication Sciences, Università della Svizzera italiana, Lugano, Switzerland

Click here to view Suzanne’s LinkedIn profile