Key Concepts of Social Marketing
Course now available in English, Italian and Spanish

New course languages coming soon: Portuguese, Hindi and Greek

The iSMA, ESMA and other affiliated global social marketing associations have identified a need for a short, high quality, low-cost introduction to Social Marketing course that reflects both iSMA and affiliated associations endorsed concepts of social marketing and how they can be applied in a global context.

The course is delivered as a set of high-quality recorded presenter inputs combined self-assessment exercises and summative live Q&A session. The course is built around  taught sessions covering:

  1. Why citizen centric policy and programme development is necessary, and how Social Marketing can enable and enhance its delivery.
  2. What Social Marketing is, its core principle and six concepts as endorsed by iSMA and its affiliated associations.
  3. Social Marketing planning and evaluation.

Course fees:

  • Low-income country rate – £50 GBP
  • Middle income country rate – £100 GBP
  • High income country rate – £250 GBP

Find out more: Trainings – Social Marketing Key Concepts and Principles – iSMA (

Register at: iSMA Key Concepts of Social Marketing Certificate (