New Social Marketing Guide for public health
The European Centre for Disease Prevention and Control (ECDC) has commissioned a social marketing technical report to serve as a guide for public health managers and practitioners.
The report was produced by Jeff French and Franklin Apfel with contribution from Stefan Moritz, Mathias Strömberg, Sabrina Cecconi and Wayne Powell.
The ECDC team contributing to the report included: Irina Dinca (project manager), Ülla Karin Nurm and Andrea Würz, Public Health Capacity and Communication Unit, ECDC.
The report benefited from the input of an Advisory Committee and other contributors.
Advisory group: Goof Buijs, Petra Dickmann, Christina Ebbersten, Nathalie Likhite, Erma Manoncourt, Liesbeth Mollema, Anja Schreijer, Suzanne Suggs
Review workshop participants: Lyne Blanchette, Jeanelle Breemer, Tine de Hoop, Monique de Koning, Irina Dinca, Julie Huibregtsen, Roshnie Kolste, Cornelis Krul, Evelyne Meynen, Vivian Van de Gaar, Mirjam van der Blij, Anneke van Soest, Eva Versteegh
The report is available from ECDC