News from the National Representatives
Italy: Giuseppe Fattori
Professor Jeff French answers questions from students as part of a student-led initiative curated by Giuseppe: Environment and Health in 100 Seconds’ that brings together the topics of the environment, health and Agenda 2030 in a concise and stimulating video.
You can listen the interview here: 100 Seconds with Professor Jeff French: Social Marketing’s Role in Today’s Global Challenges.
France: Patricia Guirvez
As our long-standing National Rep for France, a new ESMA Board Member and also a member of the planning committee for the 2026 ESMC in Montpellier, Patricia is developing plans to increase cooperation between social marketers across Europe.
Partricia is developing plans to hold an ESMC26 session that will promote and raise awareness of social marketing initiatives across European and provide a platform for discussing opportunities for European collaboration and impact for social change.
This will be a collaborative session and will feature ESMA representatives from different countries who will each present a case study of social marketing/behaviour change implemented locally. In addition, the session will include a discussion among participants to further the exchange of best practices between our countries and build a platform for ESMA’s national representatives.
We will provide more details of this session and how you can participate in a future newsletter and on the ESMA website.
Some useful links
Here are some useful links to a range of European Social Marketing institutes.
- France: Institut du Marketing Social
- Italy: Coordinamento Nazionale Marketing Social
- Greece: Social Marketing Behavior Change Institute
- Portugal: Marketing Social Portugal
- UK: The National Social Marketing Centre
Our current list of National Representatives can be found on our website at ESMA National Representatives – ESMA.