Arts, Heritage, Nonprofit & Social Marketing SIG of the Academy of Marketing organises the 14th International Colloquium on Nonprofit, Arts, Heritage, and Social Marketing.

CALL FOR PAPERS is now open. The deadline for abstracts is 12th June 2015.

Colloquium theme: “Excellence, Rigour and Relevance in Nonprofit, Arts, Heritage and Social Marketing”

The event will take place on Wednesday 2nd September 2015 at Guildhall Faculty of Business and Law, London Metropolitan University, 84 Moorgate, London, EC2M 6SQ.

About the Colloquium
For over 15 years the International Colloquium has brought together researchers in Nonprofit, Arts, Heritage and Social Marketing from all over the world. Much has been achieved during the last 15 years, yet there remains a large amount of exciting fresh territory to be explored.

Colloquium theme
The theme of the 2015 Colloquium is ‘Excellence Rigour and Relevance’ in Nonprofit, Arts, Heritage and Social Marketing. Several issues are worthy of consideration in these respects. How, for example, can excellence be achieved? How is excellence measured? Should excellence be defined in relation to the academic rigour of a piece of research or in terms of its practical relevance? How can rigour and relevance combine to produce excellence in this particular domain?

Read more on the Academy of Marketing website.