The Marketing and Retail Special Interest Group of the British Academy of Management and the Marketing and Communications Group (MARCOMMS) of the School of Business and Management at Queen Mary University of London are organising a one-day workshop on “Social Marketing and Behaviour Change” on Friday 24th of April 2015 at the School of Business and Management, Queen Mary University of London. The event brings together academics and practitioners from national and international institutions. Keynote Speaker is Professor Gerard Hastings (Stirling University). Confirmed speakers include:

  • Dr. Victoria Wells and Dr. David McElroy (Durham University Business School & Global Action Plan)
  • Dr. Stephen Shaw and Dr. Rohini Vijaygopal (Creative Industries Research Centre, London Guildhall Faculty of Business and Law)
  • Christiane Lellig (Stratageme Consulting Limited, Aldershot, United Kingdom)
  • Professor Chris Hackley and Dr. Rungpaka Amy Hackley (Royal Holloway University of London & Queen Mary University of London)
  • Dr. Paolo Antonetti and Professor Paul Baines (Warwick Business School & Cranfield School of Management)
  • Dr. Jennifer Ball (University of Minnesota)
  • Dr. Punam Gupta and Professor Dinesh Kumar (Dev Samaj College for Women, Chandigarh & Oxford University Press)
  • Professor George Balabanis (Cass Business School)
  • Professor Nicholas O’Shaugnessy (Queen Mary University of London)

Event attendance is free of charge, which also includes breakfast, lunch and after the event wine and snacks for registered attendees. Space is limited so please RSVP at your earliest convenience by emailing the organiser, Dr. Danae Manika at d.manika@qmul.ac.uk. Read more…