Social Marketing Associations endorsed ethics statement

The International Social Marketing Association (iSMA) adopted this Social Marketing Statement of Ethics to support the ethical conduct of social marketing professionals, including practitioners, scholars and students, in all areas of their professional activities. The statement has been endorsed by regional associations: ESMA, AASM, SMANA and LAMSO.

In November 2018 a working group was established to lead this work on behalf of iSMA, including Krzysztof Kubacki (chair), Diogo Verissimo (International Social Marketing Association representative), Jim Mintz (Social Marketing Association of North America representative), Dave Ward (Pacific Northwest Social Marketing Association representative), Lynne Eagle (Australia Association of Social Marketing representative), Jeff French (European Social Marketing Association representative), Inés Besada Paullier (Latin American Social Marketing Association representative) and Duncan Musumba (African Social Marketing Association representative).

Translated versions available in Spanish and Portuguese.

All correspondence related to this paper should be addressed to the ethics working committee chair: Krzysztof Kubacki.

download the ethics statement