smq-esmaThis new issue from SMQ is dedicated to European perspectives on social marketing, with contributions that originated as papers in the European Social Marketing Conference in 2014. The issue opens with an editorial from Alan Tapp, a reflexive view on what may define “European” social marketing which ends with a call for more critical social marketing research.

Common themes that emerge across the articles in this special issue highlight the centrality of relationships and the need for cross-disciplinary approaches to tackle complex social issues. The issue includes interesting articles on ecological models in social marketing (Wood, 2016); children heathy eating in the Netherlands (Clason and Meijer, 2016); a pan-European programme to tackle pandemics management (French, 2016) and theories of persuasion in social marketing communications Kammer et al. 2016).

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