Where governments fear to tread, meso level interventions could be the solution to India’s rising breast cancer epidemic. A mobile health intervention could help turn the tide of a rise in breast cancer in women as young as 30 in India. October is breast cancer awareness month, an annual intervention campaign to educate people about breast cancer, the most prevalent form of cancer globally. This disease has become a major problem in India. Breast cancer accounts for 25% to 31% of all cancers, with a significant shift from 50 - 70 years to younger aged women [...]