Call for the special issue of RAUSP Management Journal


CALL FOR PAPERS DISRUPTIVE SOCIAL MARKETING Dystopia, Disconnection & Disruption This special issue of RAUSP Management Journal encourages fresh, creative and radical new thinking that advances theory, research and practice in social marketing and related disciplines. Methods may include experiments, structural equation modelling, system dynamics, agent-based modelling, ethnography and case studies, among others. Under the major themes discusses above (the triad dystopia-disconnection-disruption), potential research questions and topics include, but are not limited to: Advancing theory in social marketing to incorporate elements from other disciplines and from new developments in mainstream marketing, such as customer centricity, customer experience and [...]